“An amazing platform to learn and absorb knowledge from HR Gurus along with an excellent networking opportunity. Best summit I have ever attended!” Sabiha ShaukatMari Petroleum Company

SHOWSummaRy

2966 TOTAL NUMBER OF

ATTENDEES

836 sqm FLOOR SPACE

73 EXHIBITORS

360 SUMMIT DELEGATES

64 SEMINARS

84 SPEAKERS

54 COUNTRIES

REPRESENTED

The HR Summit and Expo is the Middle East’s largest show dedicated to HR professionals in the region. Running for more than a decade, the show has grown to become the ultimate platform to feature the latest innovation, strategies, insights and international best practices by the most influential and respected HR leaders and practitioners from around the globe.

In 2014, the show was inaugurated by HE Amal Bin Adi and attracted about 3,000 HR professionals from the Middle East and beyond. The show featured 6 international gurus and inspirational speakers, 80+ speakers, 70+ exhibitors and more than 60 free learning seminars. In 2015, the show promises an even bigger experience.

IncREaSE In aTTEndEES OvER THE PAST 3 yEARS

12202012

2013

2014

2370

2966

“Massive event loaded with loads of opportunities, learning sessions and knowledge hunting.” Mohammed Yazdi Yaha

The show in 2014 witnessed a record number of industry visitors with nearly 3,000 participants from across the region, a 20% growth on the previous year. The show also saw a growing number of visitors from not only the Middle East but also neighbouring countries like India and Pakistan.

Visitor profile continues to be split evenly between different HR disciplines due to the comprehensive coverage of the industry on both the show floor and learning seminars.

VISITORanalySIS

maIn REaSOnS FOR aTTEndIng

gEOgRaPHIcal BREaKdOWn

38% Recruitment & talent management

35% Learning & talent development

27% Human capital management

31% HR technology & analytics

21% Compensation & employee benefits

TOP aREaS OF InTEREST

38% To look for a new business supplier

60% To attend one of the free learning sessions

43% To meet with colleagues in the industry

73% To keep up-to-date with new product developments

96.3%

93.8%

94.4%

would recommend the event to colleagues or friends

agreed that attending HR Summit and Expo has enhanced their future work and knowledge

agreed HR Summit and Expo is the place to for the HR Community in the region to come together

41%

united arab Emirates

26%

Saudi arabia

6%

Qatar

6%

Oman

Rest of gcc

7%

aSIa

8%

Europe

2%

Rest of World

4%

The HR Summit is the premier HR event in the region. We are the largest HR Association. Our members attend this event and therefore being here is an essential part of our mandate. Brad Boyson, Executive Director - MEA, SHRM

The HR Summit helps us tap in to the right people that we want to reach; top level decision makers and HR professionals in leading organisations. It seems that we’ve got just the right level of attendees for us to have maximum benefit out of the three days. Jean-Michel Gauthier, CEO, Internsme

It’s time that we participated in an industry leading exhibition and that’s why this is our 2nd year at the HR Summit and we’ve in fact doubled the stand size that we took from last year. Hazel Jackson, CEO, biz group

SPOnSORS and ExHIBITORS

For over a decade, the show has been the key hub for the HR community in the Middle East with growing numbers attending year on year. 2014 was no exception with over 70 sponsors and exhibitors, making it the largest showcase of HR innovation in the region.

In 2014, the show welcomed over 43 new exhibitors and sponsors for the first time, including 23 international businesses that have chosen the show to launch their services in the Middle East.

98%

90%

of our Sponsors and Exhibitors stated that all aspects of their partnershipswereeffectivelymet

of our Sponsors and Exhibitors said they would be participating next year

“Massively informative, extremely useful networking. Amazing!”Rami HamzeJenaan Investment

Innovation at the HR Summit continued in 2014 with our best-ever speaker lineup. Instead of 1 or 2 gurus, the show in 2014 featured 6 of best-in-class global thinkers, authors and inspirational speakers. The 2014 edition saw the attendance of 360 senior HR professionals from the Middle East and beyond.

The programme was also remodelled to give delegates access to more than 60 concurrent sessions across 3 rooms throughout the 3 days to truly customise their show experience. A new HR Strategy Series of concurrent sessions was also introduced with carefully selected speakers and topics that reflect the challenges and aspirations of HR in the Middle East.

SamPlE lIST OF dElEgaTES

Abu Dhabi Commercial BankAl Futtaim MotorsAl Tayer GroupAmericanaAxa InsuranceBoehringer IngelheimBUPA ArabiaDamanDepartment of Finance Abu DhabiDubai Airport Free Zone AuthorityDubai Knowledge villageEtisalatFederal Authority for Government, UAEFerrari World Abu DhabiGenome Institute of SingaporeGerman University of TechnologyGoldman SachsGoodyearGreat Place to WorkJumeirah Golf Estates L.L.C.Khafji Joint Operations (KJO)Kuwait Energy Co.Maersk Oil Qatar ASMinistry of Defence (UAE)Ministry of Works (Bahrain)

Mobil Producing Nigeria UnlimitedMubadalaNadecNaukriGulfOman LNG LLCOman Refineries & Petrochemical CoOoredooPetro RabighPetrofac International LtdQatar Sports Investments - QSIQatar Steel Co LtdRasGas Company LtdRoyal Court Affairs (Oman)SAPSaudi AirlinesSaudi Arabian Mining Company - MaadenSaudi AramcoSaudi Basic Industries CorporationSaudi British BankSaudi Telecom CompanyShellTECOM InvestmentsThomson ReutersZayed University

THE SummIT and dElEgaTE PROFIlE

JOB TITlE BREaKdOWn

VPs/directors/Heads/managers of

50% Human Resources

22% C-suite

15% Training, Learning and Development, Career Development

6% Recruitment,Workforce

5% Compensation & Benefits

2% Business Development

“I learned a lot today! Summit has been very informative and content applicable to professional and personal life” Fatima KayalSaudi Aramco

The show in 2014 featured over 60 educational sessions covering the hottest topics in HR. Participants heard from local, regional and international experts on wide-ranging issues addressing every HR challenge.

The seminar programmes ran across 3 seminar rooms with 6 different tracks covering recruitment, talent, learning and development, compensation and technology. A new track was also dedicated to professional development of HR professionals that was very popular among attendees.

The seminar also provided a platform for show sponsors and exhibitors to showcase their thought leadership at the Middle East’s largest HR event.

dId yOu KnOW?83% of total visitors attended our free learning seminars

lEaRnIng SEmInaRS

Every year, the Middle East HR Excellence Awards recognise the outstanding achievements of individuals, departments, teams and organisations that have contributed to the growth and development of the Middle East HR profession.

In 2014, the Awards had over 45 qualified entries, the highest number since the conception of the programme. The judging panel, made up of 12 independent experts noted the exceptionally high quality of nominated programmes from organisations across the region. Winners and shortlisted companies include Etihad Airways, Etisalat, Haya Water, Saudi British Bank (SABB) and Serco.

2014 also saw the introduction of 2 new categories, Innovation in Employee Engagement and HR Team of the year. Both categories were very popular amongst entries as they reflect the evolving nature of the profession.

Employer of the Year HR's Rising Star

Etihad airways - Winner Etisalat Landmark Leisure The Saudi British Bank - SABB

lamees al Kindi - Protiviti member Firm -Winner Thaar Almutairi - Royal Commission for Jubail and Yanbu Ahmed Galal - OSN

Innovation in Employee Engagement Innovation in Executive and Leadership Development

Splash - Winner Chemanol Mahindra Middle East Steel The Saudi British Bank -SABB

KnPc - Winner Haya Water Splash

Nationalisation Initiative of the Year HR Professional of the Year

abu dhabi commercial Bank - Winner Etihad Airways Serco Global Services

ahmad al akayleh - gulf Precast concrete -Winner Nagma Syed - Ubisoft Emirates Nahed Ebrahim – Emirates Global Aluminium

Innovation in Recruitment Innovation in Learning and Development

Tenaris - Winner Chemanol Imdaad

al-Futtaim - Winner Haya Water ORPIC/OmanOilRefineriesandPetroleumIndustries

HR Team of the Year

FRHI Hotels & Resorts - Winner Basamh Trading & Industrial Group Haya Water

THE WInnERS

We have exclusive sponsorship opportunities for companies looking to align their brands with excellence

in HR, nationalisation and people development. Contact Ben Jones on +971 4 4072432 or

[email protected]

maRKETIng and PROmOTIOnS

744 Likes

62 Comments

178 Profiles

107Photos

91 Messages

PRInT The HR Summit and Expo 2014 marketing strategy consisted of a print advertising campaign that extended itself across leading international and regional industry publications, magazines and newspapers. A total of 41 adverts appeared as part of the campaign, covering a range of the most renowned titles.

WEBSITE Our websites provide the best online platform to communicate to a target audience of Human Resource professionals across the Middle East, Europe, Asia and Africa. The HR Summit and Expo 2014 website attracted more than 44,080 total visits with 33,037 unique visitors.

dIREcT maIlvisitor invitations, in the form brochures, flyers, postcards and letters were mailed across the Middle East to top HR professionals inviting them to HR Summit and Expo 2014. More than 11,000 contacts were carefully selected from our extensive and ever growing database.

EmaIl maRKETIngOur targeted and extensive email campaign was our most comprehensive to date, communicating with more than 101,200 people. We have carefully analysed the results and trends to build and grow the data for the 2015 event.

mOBIlESmS With mobile technology at the forefront of communication, our SMS reminders and easy registration messages reached out to more than 40,600 contacts across the GCC.

mobile app2014 also featured the successful launch of the official HR Summit and Expo 2014 app. The app included a social timeline, speaker listing, exhibitor listing, floor plan and the seminar schedule to enhance the attendees’ experience. Developments are already in progress to make the app even more interactive for 2015.

Social Engagement

“Bringing some of the best HR influences in the world to our stage! The summit is helping us raise our HR capabilities” Stine SorensenMaersk Oil

maRKETIng and PROmOTIOnS

TOP TWEETS

nicky Brown @brown_nicky Oct 22 #HRSE14allfinished&agreatsuccess!Thankyousomuch@KristPereira @RadhikaTTE @DBJTTE for all your support. Been a fantasticevent!

liz Wiseman @LizWiseman Oct 22Love being in the middle east b/c I learn as much as I teach. Inspired by Multiplier leaders in UAE, Saudi, and Kuwait. TY #HRSE14 #bizgroup

dKV @DKVbrand Oct 21The middle East is seeing a growing market and workforce in 2014. Key trends being discussed at #HRSE14 @InformaMEA

Karen darke @kdarke Oct 23@Sarie_Leroy Thanks Sarie. It was very good to meet you too. Hope the rest of #hrse14 Dubai went well. Best wishes.

EngagemE @EngageME_Global Oct 19The future is looking bright at #HRSE14. Entry to the expo is FREE so come and help us #paintthefutureofHRtoday!

Fahad al Othman @eFahad Oct 25Can’tbelivehowthetimewent!Greatevent&moreimportant,greatpeople meet @ #HRSE14Lookingforwardtothenextone!

Sarie leroy @Sarie_Leroy Oct 25“It’s easier to change behavior than the perception of behavior”, @coachgoldsmith #hrse14

Tim Savage @TimSavageLondon Oct 24Karen Darke’s (@kdarke) story inspiring humbling and powerful #HRSE14

aymon ansari @AymonAnsari Oct 22Had an amazing time at #HRSE14 , cant wait for #HRSE15 ;)

BlOgThe HR Observer blog provides the HR community in the Middle East with a unique networking and learning platform while also providing the very latest Show news and announcements as they happen. The blog has 250+ subscribers.

PR & mEdIa cOVERagEAn extensive international Public Relations campaign was delivered through a combination of our experienced in-house PR team and a specifically commissioned PR agency, focusing on the communication of clear, specific and targeted messaging to our core audience and media. The PR campaign reached a total of 7,664,804 impressions across the various publications achieved an editorial value of uS$ 170, 691.

The event featured in some of the top regional publications like Gulf News, Al Bayan, Al Khaleej, Al Roeya, Emarat Alyoum, Al Ittihad, Al Watan, Saudi Gazette, Arab News, Times of Oman, Arabian Business, Zawya among others.

“I found it very beneficial! The event opened my mind on what it is to bean HR professional.”Khaled Al Mulla

#HRSE14

mEdIacOVERagE

Request for the complete PR and media coverage report by emailing

[email protected]

THanK yOu TO OuRSPOnSORS and ExHIBITORS

In association with GLOBAL HR SEARCH & RECRUITMENT

ExPEcT mOREIn 2015

SaVE THE daTES16 – 18 nOVEmBER 2015

For Sponsorship and Exhibition Information

Ben Jones

Commercial Manager Tel: +971 (04) 407 2432

Mobile: +971 50 842 [email protected]

HR's Rising Star- HR Summit Expo Informia

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Transcript of HR's Rising Star- HR Summit Expo Informia