FTA Tech 2019Your Legacy Collections System in a Modern World

Introductions

Robin Aro: Compass Program Manager, Comptroller of Maryland

Jeremy Howard: Principal, ASR Analytics

Marty Bidwell: Director, ASR Analytics

• Maryland Pre-Enterprise Data Warehouse

• Opportunities in the Modern World

• Modernize Your Legacy Systems

• Maryland Looking Forward

Agenda

Maryland Comptroller

• Existing tax processing system is mainframe based, deployed in early 1990s• Meaning we’re working with 1980s

technology

• Legacy Systems are all very transactional and siloed

• Lack of analytics and visualization tools

• Business processes and data structure were not flexible

Opportunities in the Modern World

• More Data

• Advanced Technology

• Highly Skilled Individualsand Training Opportunities

WHY?

Take Advantage of the Opportunities

DOR End Users

Data Analytics Framework

Data Visualization Framework Taxpayer Assistance

Fraud and Compliance

Accounting

Executive Reporting

Data Feeds

CR Notes

Network Traffic

MeF / E-file

Image Correspondence

Call Transcripts

Email Correspondence

Tax System

External Agency

EnterpriseData Warehouse

DOR Data Scientists

AnalyticOpportunities

Enterprise Platform for Tax Analytics

Legacy Collections Systems Upgrade

Analytic Data Points

• Closed Business Indicator• Propensity to Self-Cure• Prioritized Outbound Contact• Best Action / Notice

Recommendation• Geographic routing of Field

Collection Agents• Survival Analysis and Forecasting of

Revenue Collected by Cohort

Modernize Legacy Collections System

How To Get Started

Right People

• Management• Experts• Analysts• Support Staff

Right Technology

• Data Warehousing• Programming Languages• Visualization Tools

Right Processes

• Data Governance• Change Management• Fact-based Culture• Analytic Methods

• Break the process down into small solvable problems.• Attack one issue, NOT EVERY ISSUE.

• Use YOUR data! • Every revenue agency already has enough data.

• Technology is NOT THE BARRIER!• These methods and applications are mature, not bleeding-edge.

• Implementation of a new Integrated Tax System

• Continuation of advanced analytics in the Enterprise Data Warehouse across all compliance initiatives:• Sales and Use Audit Selection• Individual Income Tax Audit Selection• Fraud Detection• Collections Optimization• Revenue Forecasting

• Integration of the new ITS with existing compliance initiatives and visualization products

• ZERO DOWN TIME FOR COMPLIANCE INITIATIVES

Maryland Looking Forward

Thank You