FSG%20Online%20Brochure

An introduction to a creative design studio that is based on integrity, a

love of design and a commitment to quality.

studio profileWe do

Work hard

Enjoy ourselves

Exceed expectations

Love design

We don’t

Lose sight of the goal

Waste our clients money

Cut corners

Blog about the weather

We are an independent creative design

agency, based in the heart of the East

Midlands, who take great pride in the

work we do for our clients in industry,

education and not-for-profit sectors.

We bring together a wealth of experience

and acquired skills to form a small, hard

working and approachable team. We

produce work that is interesting,

beautiful, memorable and effective and

we love it when we meet clients who

share the same beliefs and principles.

Our aim is to provide a consistent,

effective service through intelligent

design. Our strengths lie in branding &

identity, design for print, packaging,

photography and new digital media linked

with the ability to fully immerse ourselves

in our clients’ expertise and ethos.

Our approach is one of collaboration. We

like to hear your views and reactions to our

work. You deal directly with the studio

rather than through account handlers and

are part of the creative process from the

outset, forming a close working relationship

to deliver clear, strategic solutions.

our studio

Opposite page:

Our creative skills and attention to detail

has enabled us to work with leading brands

in a wide variety of industries.

design.photography.imagery

Our success is down to our creative flair

and genuine love for what we do,

backed up by our tightly knit team and

up-to-date technology. Our design

awareness is constantly enriched by

new trends and talents as well as having

a huge amount of respect for design

classics.

We view each project as an opportunity

to create a memorable body of work,

from a complete identity programme to

an individual project and relish the

opportunity to generate long lasting and

fruitful relationships.

We firmly believe that the design process

should be an uncomplicated and

enjoyable experience, placing great

importance on establishing a clear brief,

with achievable goals and objectives. We

appreciate and understand that everyday

issues such as deadlines and budgets

are important, with no room for mistakes

and are proud of our history of

completing projects to the highest

standard, on time and within budget.

We don’t fall at the final hurdle… with

the industry experience gained over the

years our team has an in-depth, first

hand knowledge and interest of the

print and production process. Our

digital skills and precise technical

abilities allow us to produce artwork to

the highest of standards avoiding

potentially costly delays in production

processes. Wherever possible we see a

project through to completion and

delivery with the confidence that the

outcome will be to both ours and our

clients exacting standards.

This attitude and attention to detail has

allowed us to work with some of the

most recognised brands in the world,

with our technical skills ensuring brand

integrity is maintained throughout any

media.


Right: Digital render

For more examples and

information on this service

please see our digital image

brochure.

We do

Work hard

Enjoy ourselves

Exceed expectations

Love design

We don’t

Lose sight of the goal

Waste our clients money

Cut corners

Blog about the weather

With a background in the traditional art

and design process (with proper pencils)

we believe there is still room for some

things in life to run like clockwork.

FSG Design was established in 1995 by

designers Christopher Large and Marc Cram and

Finance Director Liz Oldfield. After experiencing

life in some of the largest multi-disciplinary design

agencies in London and the Netherlands we

wanted to use our passion for design to set up

our own agency that was small and friendly,

highly creative and focused on client

relationships.

Our intention has always been to remain small

and to work across a number of sectors in order

to maintain the freshness and vigour of our work.

With the exception of taking on expertise in

artworking, digital design and marketing, we

have resisted the pressure to expand and have

concentrated on developing great creative

solutions for a loyal client base, working in sectors

we enjoy and know we can add value to.

Chris Large. Creative Director

[email protected]

Marc Cram. Creative Director

[email protected]

Liz Oldfield. Finance Director

[email protected]

Heather King. Designer

[email protected]

Kathryn Laverack. Marketing Manager

[email protected]

Some of our favourite things

Tin robots, grid systems, fine food, good books,

Ealing Studios, shaggy dogs, the seaside in

winter, retro gaming, caramel bunnies and

great coffee

Creative design work for print, packaging, identity and digital

media from a studio that is based on integrity, a love of design

and a commitment to quality.

designan introduction toour love of intelligent

From the creation of an entire brand identity

to the simplest of communications, intelligent

design can help our clients create aspirations,

inspire action and encourage loyalty.

We strive to ensure that the

personality and distinctive

characteristics of our clients’,

products, services and people are

conveyed throughout our work.

Fundamental to creating successful

design solutions is our ability to listen

and then to question. Establishing who

you are, where you stand and where

you want to be, is central to both

design direction and its results. It’s

what makes every client different and

every one of our solutions unique.

Our role is to give a voice to the

personality and characteristics of your

company or product, whether they are

the physical qualities of beauty,

craftsmanship, technical excellence

and functionality or the less tangible

strengths of reliability, authenticity,

knowledge, experience, compassion

and understanding.

To add value and dimension to visual

communications we maximise the use

of format, materials and textures to

reinforce the qualities, spirit and

personality of our clients.

creating identitythrough design

A selection of identities we have created

for a wide range of sectors.


collect distribute renew

We have a passion for print and an

in-depth knowledge of its processes

and possibilities. We have worked

alongside some of the most well

respected designers and typographers

and have huge respect for the values of

designers that have shaped our

industry. We combine these traditional

principles with the creative opportunities

presented by formats, materials and

printing processes.

From simple advertising messages to

complex technical information, forms

and internal communications, we create

print that is functional, appealing and

whenever possible beautiful!

In a digital age, we strive to use the

tangible assets of print and materials to

outstanding effect.

design forprint

A selection of printed work from the

retail, leisure, business and arts sectors.

Café to go designs that maximise and

work within the technical print restraints.

Trace Elements detail shows exhibition

literature using recycled board and

traditional letterpress techniques.

Effective packaging requires functional,

informative and eye catching design

that takes into account both the

physical product and its environment.

Our design process pays equal

attention to each of these fundamental

criteria.

Our inhouse rendering capabilities

enable both our clients and ourselves to

visualise and assess new products and

pack concepts well before production,

saving both time and money. Our 3D

rendering work has been used

extensively throughout client product

development presentations at corporate

board and commercial retail level.

Uncle Ben’s rice packs for foodservice.

Rigid lid and base packaging for Walkers

Handmade Chocolates give an elegant and

luxurious feel.

Packaging and instore graphics to help

maintain brand integrity over multiple

packaging formats for Royal Canin.

The packaging of limited edition models

forms an integeral part of Corgi Collectables

anniversary and commemorative ranges.

effectivedesign forpackaging


Examples of packs for contemporary

kitchen tools and accessories.

We approach our website design from

a logical, functional and aesthetic

perspective in order to achieve a well

considered structure.

Our digital design work creates effective

communications across established and

emerging platforms and media that not

only support and strengthen brand

values but ensure a memorable

experience and encourage return visits.

logicalstructures

Monthly email campaigns are a

great way to keep in touch with

current clients as well as talking

to prospective ones.

Visually strong and well structured

cross platform html site.

Our approach to the photographic image plays a key role in the

creative design process.

photographyan introduction toour love of creative

As our passion for design has evolved

over the years, our love of the image and

its creative possibilities has developed

into a bit of an obsession.

With intelligent design we can create

aspirations, inspire action and encourage

loyalty. An image has similar potential

and used creatively as an integral part of

the design process it can be a very

effective tool.

Harnessing an image’s power to suggest

reality, create associations and show

authenticity has been our incentive to

develop our own photography skills. It

has also given us the ability to indulge

our passions for the craftsmanship,

precision and care involved in the

products we work with; for the

environment, outdoor living, for people

and pets and especially for food. Within

our team we manage the full process,

from the sourcing of props and venues,

studio styling, photography and post

shot editing.

capturingthe perfectimage


From everyday products to high end

technical equipment or beautiful food,

we relish the opportunity to create an

effective and memorable image.

We love good food. We love to source

it, to prepare it and to eat it and we love

to use our photography skills to inspire

others to do the same.

Our elegant, beautiful food photography

tries, wherever possible, to use natural

light from our studio to capture the

delicate tones and subtleties of the dish.

Cooked, prepared and styled in house,

our attention to detail makes every shot

a mouthwatering and appealing image

effectively selling either the quality and

taste of the food itself or inspiring

confidence in the food related products

or services being promoted.

love foodlove foodphotography

Great food photography

helps sell great cookware –

Images for a range of

packaging and a 300+ page

product brochure.

Products, people or environments.

Whatever the subject, our photography

takes a creative approach twinned with

technical skill and attention to detail to

make an arresting and memorable image.

We pride ourselves on the ability to exploit

the qualities of even the most ordinary of

objects and make them look stunning.

Our in house studio gives us full control

over the images required and offers our

clients a flexible and cost effective service.

We are just as keen to get out on

location. We like nothing more than

pulling on a pair of wellies for a great

portrait of a gamekeeper, getting up

close to a beautiful organic pig or being

enthralled by the noise, smell and

complexity of a traditional knitting factory.

a creativeapproach

Accurate representations of the

form, texture and features of a

product are vital, as is capturing

the essence and atmosphere of a

specific image.

The digital realisation of

packaging, products and

concepts is an integral part

of the creative process.

Technical ability and imagination help us make creative concepts a reality.

digital imagean introduction to our passion for the potential of the

Our ability to digitally create convincing

products, packaging or environments is

continually producing impressive results

for many of our clients.

It is hard to imagine our world without

digital rendering and image manipulation.

They have become incredibly powerful

tools in both the design and marketing

processes.

With our digital rendering skills we can

offer a service that allows our clients to

realise their packaging, in-store concepts

and graphics with far more versatility

than was traditionally available, and one

that is quickly proving to be an invaluable

asset for our clients.

In addition, by working with and

manipulating existing images we can

create powerful messages for

advertising, exhibitions and product

promotions.

realisingpotential


Once the model is created,

producing alternatives is a

very cost effective solution.

Realising a new pack or point-of-sale

design by traditional means can be a

costly and time consuming process.

Our advanced digital rendering skills give

us the ability to change aspects of a

product or design without the need for

physical prototypes, allowing for a more

thorough exploration of ideas and

possibilities.

We can demonstrate how pack

concepts or graphics look individually or

on mass, creating impressive visuals for

design, research, sales and promotion

purposes. This visualisation of products

and promotions in context can also

make decisive contributions to pack and

point of sale design.

With technical ability and imagination we

can realise creative concepts and make

them a reality.

digitalrendering

Packaging on mass can create

impressive visuals for design,

research, sales and promotion

purposes. This visualisation of

products and promotions in

context can also make decisive

contributions to pack and point

of sale design.

With technical ability and

imagination we can realise

creative concepts and make

them a reality.

Demonstrating how product

placement and in-store

units look can be a powerful

tool, and is a valuable part

of the design process.


3D modelling is a great way to

help clients visualise a concept.

An accurate representation of an

exhibition stand allowed the

client to assess the graphics and

understand the working space.

Image manipulation and digital rendering

has taken product portrayal to another

level making virtually any creative

concept possible.

If an image isn't quite right or needs an

extra dimension, then we have over 15

years experience in the digital

manipulation of images. From a simple

colour change of a product to creating a

believable and realistic room set, the

possibilities are endless.

This experience, used in conjunction with

digital rendering enables us to create

stunningly effective images for

advertising and product or pack

development. Our ability to add sufficient

surface realism to a product in any

imagined environment has the power to

give marketing messages an unrivalled

confidence and authenticity.

imageretouching

Digitally enhanced images

(originals below) for the home

interior and motorsport sectors.


Whether its visualising pack concepts,

product development or creating hyper

real photographic images, 3D modelling

and rendering allows us to take a concept

and make it reality.

Guinness glass can, a

personal project, exploring

photorealistic condensation

techniques with our

favourite drink.


Product visualisation, illustrating how

colour and material exploration is easily

achieved with 3D modelling and

photorealistic rendering. A truely cost

effective way of working.

This fully rendered scene demonstrates

how 3D modelling allows us to explore

concepts that, due to physical, budget

or time constraints, would not otherwise

be possible.


If you have a new project that you wish todiscuss and would like to visit our studioplease call us on 01536 765 888 or email usat [email protected]

We’d love to see you, a cup of tea and achat can take you a long way.

Studio 20

Eckland Lodge Park

Desborough Road

Market Harborough

Leicestershire

LE16 8HB

01536 765 888

[email protected]

fsgdesign.co.uk

FSG%20Online%20Brochure

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