FSG%20Online%20Brochure
-
Upload
fsg-design-ltd -
Category
Documents
-
view
214 -
download
1
description
Transcript of FSG%20Online%20Brochure
An introduction to a creative design studio that is based on integrity, a
love of design and a commitment to quality.
studio profileWe do
Work hard
Enjoy ourselves
Exceed expectations
Love design
We don’t
Lose sight of the goal
Waste our clients money
Cut corners
Blog about the weather
We are an independent creative design
agency, based in the heart of the East
Midlands, who take great pride in the
work we do for our clients in industry,
education and not-for-profit sectors.
We bring together a wealth of experience
and acquired skills to form a small, hard
working and approachable team. We
produce work that is interesting,
beautiful, memorable and effective and
we love it when we meet clients who
share the same beliefs and principles.
Our aim is to provide a consistent,
effective service through intelligent
design. Our strengths lie in branding &
identity, design for print, packaging,
photography and new digital media linked
with the ability to fully immerse ourselves
in our clients’ expertise and ethos.
Our approach is one of collaboration. We
like to hear your views and reactions to our
work. You deal directly with the studio
rather than through account handlers and
are part of the creative process from the
outset, forming a close working relationship
to deliver clear, strategic solutions.
our studio
Opposite page:
Our creative skills and attention to detail
has enabled us to work with leading brands
in a wide variety of industries.
design.photography.imagery
Our success is down to our creative flair
and genuine love for what we do,
backed up by our tightly knit team and
up-to-date technology. Our design
awareness is constantly enriched by
new trends and talents as well as having
a huge amount of respect for design
classics.
We view each project as an opportunity
to create a memorable body of work,
from a complete identity programme to
an individual project and relish the
opportunity to generate long lasting and
fruitful relationships.
We firmly believe that the design process
should be an uncomplicated and
enjoyable experience, placing great
importance on establishing a clear brief,
with achievable goals and objectives. We
appreciate and understand that everyday
issues such as deadlines and budgets
are important, with no room for mistakes
and are proud of our history of
completing projects to the highest
standard, on time and within budget.
We don’t fall at the final hurdle… with
the industry experience gained over the
years our team has an in-depth, first
hand knowledge and interest of the
print and production process. Our
digital skills and precise technical
abilities allow us to produce artwork to
the highest of standards avoiding
potentially costly delays in production
processes. Wherever possible we see a
project through to completion and
delivery with the confidence that the
outcome will be to both ours and our
clients exacting standards.
This attitude and attention to detail has
allowed us to work with some of the
most recognised brands in the world,
with our technical skills ensuring brand
integrity is maintained throughout any
media.
design.photography.imagery
Right: Digital render
For more examples and
information on this service
please see our digital image
brochure.
We do
Work hard
Enjoy ourselves
Exceed expectations
Love design
We don’t
Lose sight of the goal
Waste our clients money
Cut corners
Blog about the weather
With a background in the traditional art
and design process (with proper pencils)
we believe there is still room for some
things in life to run like clockwork.
FSG Design was established in 1995 by
designers Christopher Large and Marc Cram and
Finance Director Liz Oldfield. After experiencing
life in some of the largest multi-disciplinary design
agencies in London and the Netherlands we
wanted to use our passion for design to set up
our own agency that was small and friendly,
highly creative and focused on client
relationships.
Our intention has always been to remain small
and to work across a number of sectors in order
to maintain the freshness and vigour of our work.
With the exception of taking on expertise in
artworking, digital design and marketing, we
have resisted the pressure to expand and have
concentrated on developing great creative
solutions for a loyal client base, working in sectors
we enjoy and know we can add value to.
Chris Large. Creative Director
Marc Cram. Creative Director
Liz Oldfield. Finance Director
Heather King. Designer
Kathryn Laverack. Marketing Manager
Some of our favourite things
Tin robots, grid systems, fine food, good books,
Ealing Studios, shaggy dogs, the seaside in
winter, retro gaming, caramel bunnies and
great coffee
Creative design work for print, packaging, identity and digital
media from a studio that is based on integrity, a love of design
and a commitment to quality.
designan introduction toour love of intelligent
From the creation of an entire brand identity
to the simplest of communications, intelligent
design can help our clients create aspirations,
inspire action and encourage loyalty.
We strive to ensure that the
personality and distinctive
characteristics of our clients’,
products, services and people are
conveyed throughout our work.
Fundamental to creating successful
design solutions is our ability to listen
and then to question. Establishing who
you are, where you stand and where
you want to be, is central to both
design direction and its results. It’s
what makes every client different and
every one of our solutions unique.
Our role is to give a voice to the
personality and characteristics of your
company or product, whether they are
the physical qualities of beauty,
craftsmanship, technical excellence
and functionality or the less tangible
strengths of reliability, authenticity,
knowledge, experience, compassion
and understanding.
To add value and dimension to visual
communications we maximise the use
of format, materials and textures to
reinforce the qualities, spirit and
personality of our clients.
creating identitythrough design
A selection of identities we have created
for a wide range of sectors.
design.photography.imagery
collect distribute renew
We have a passion for print and an
in-depth knowledge of its processes
and possibilities. We have worked
alongside some of the most well
respected designers and typographers
and have huge respect for the values of
designers that have shaped our
industry. We combine these traditional
principles with the creative opportunities
presented by formats, materials and
printing processes.
From simple advertising messages to
complex technical information, forms
and internal communications, we create
print that is functional, appealing and
whenever possible beautiful!
In a digital age, we strive to use the
tangible assets of print and materials to
outstanding effect.
design forprint
A selection of printed work from the
retail, leisure, business and arts sectors.
Café to go designs that maximise and
work within the technical print restraints.
Trace Elements detail shows exhibition
literature using recycled board and
traditional letterpress techniques.
design.photography.imagery
design.photography.imagery
Effective packaging requires functional,
informative and eye catching design
that takes into account both the
physical product and its environment.
Our design process pays equal
attention to each of these fundamental
criteria.
Our inhouse rendering capabilities
enable both our clients and ourselves to
visualise and assess new products and
pack concepts well before production,
saving both time and money. Our 3D
rendering work has been used
extensively throughout client product
development presentations at corporate
board and commercial retail level.
Uncle Ben’s rice packs for foodservice.
Rigid lid and base packaging for Walkers
Handmade Chocolates give an elegant and
luxurious feel.
Packaging and instore graphics to help
maintain brand integrity over multiple
packaging formats for Royal Canin.
The packaging of limited edition models
forms an integeral part of Corgi Collectables
anniversary and commemorative ranges.
effectivedesign forpackaging
design.photography.imagery
Examples of packs for contemporary
kitchen tools and accessories.
We approach our website design from
a logical, functional and aesthetic
perspective in order to achieve a well
considered structure.
Our digital design work creates effective
communications across established and
emerging platforms and media that not
only support and strengthen brand
values but ensure a memorable
experience and encourage return visits.
logicalstructures
Monthly email campaigns are a
great way to keep in touch with
current clients as well as talking
to prospective ones.
Visually strong and well structured
cross platform html site.
Our approach to the photographic image plays a key role in the
creative design process.
photographyan introduction toour love of creative
As our passion for design has evolved
over the years, our love of the image and
its creative possibilities has developed
into a bit of an obsession.
With intelligent design we can create
aspirations, inspire action and encourage
loyalty. An image has similar potential
and used creatively as an integral part of
the design process it can be a very
effective tool.
Harnessing an image’s power to suggest
reality, create associations and show
authenticity has been our incentive to
develop our own photography skills. It
has also given us the ability to indulge
our passions for the craftsmanship,
precision and care involved in the
products we work with; for the
environment, outdoor living, for people
and pets and especially for food. Within
our team we manage the full process,
from the sourcing of props and venues,
studio styling, photography and post
shot editing.
capturingthe perfectimage
design.photography.imagery
From everyday products to high end
technical equipment or beautiful food,
we relish the opportunity to create an
effective and memorable image.
We love good food. We love to source
it, to prepare it and to eat it and we love
to use our photography skills to inspire
others to do the same.
Our elegant, beautiful food photography
tries, wherever possible, to use natural
light from our studio to capture the
delicate tones and subtleties of the dish.
Cooked, prepared and styled in house,
our attention to detail makes every shot
a mouthwatering and appealing image
effectively selling either the quality and
taste of the food itself or inspiring
confidence in the food related products
or services being promoted.
love foodlove foodphotography
Great food photography
helps sell great cookware –
Images for a range of
packaging and a 300+ page
product brochure.
design.photography.imagery
design.photography.imagery
Products, people or environments.
Whatever the subject, our photography
takes a creative approach twinned with
technical skill and attention to detail to
make an arresting and memorable image.
We pride ourselves on the ability to exploit
the qualities of even the most ordinary of
objects and make them look stunning.
Our in house studio gives us full control
over the images required and offers our
clients a flexible and cost effective service.
We are just as keen to get out on
location. We like nothing more than
pulling on a pair of wellies for a great
portrait of a gamekeeper, getting up
close to a beautiful organic pig or being
enthralled by the noise, smell and
complexity of a traditional knitting factory.
a creativeapproach
Accurate representations of the
form, texture and features of a
product are vital, as is capturing
the essence and atmosphere of a
specific image.
design.photography.imagery
design.photography.imagery
design.photography.imagery
The digital realisation of
packaging, products and
concepts is an integral part
of the creative process.
Technical ability and imagination help us make creative concepts a reality.
digital imagean introduction to our passion for the potential of the
Our ability to digitally create convincing
products, packaging or environments is
continually producing impressive results
for many of our clients.
It is hard to imagine our world without
digital rendering and image manipulation.
They have become incredibly powerful
tools in both the design and marketing
processes.
With our digital rendering skills we can
offer a service that allows our clients to
realise their packaging, in-store concepts
and graphics with far more versatility
than was traditionally available, and one
that is quickly proving to be an invaluable
asset for our clients.
In addition, by working with and
manipulating existing images we can
create powerful messages for
advertising, exhibitions and product
promotions.
realisingpotential
design.photography.imagery
Once the model is created,
producing alternatives is a
very cost effective solution.
Realising a new pack or point-of-sale
design by traditional means can be a
costly and time consuming process.
Our advanced digital rendering skills give
us the ability to change aspects of a
product or design without the need for
physical prototypes, allowing for a more
thorough exploration of ideas and
possibilities.
We can demonstrate how pack
concepts or graphics look individually or
on mass, creating impressive visuals for
design, research, sales and promotion
purposes. This visualisation of products
and promotions in context can also
make decisive contributions to pack and
point of sale design.
With technical ability and imagination we
can realise creative concepts and make
them a reality.
digitalrendering
Packaging on mass can create
impressive visuals for design,
research, sales and promotion
purposes. This visualisation of
products and promotions in
context can also make decisive
contributions to pack and point
of sale design.
With technical ability and
imagination we can realise
creative concepts and make
them a reality.
Demonstrating how product
placement and in-store
units look can be a powerful
tool, and is a valuable part
of the design process.
design.photography.imagery
3D modelling is a great way to
help clients visualise a concept.
An accurate representation of an
exhibition stand allowed the
client to assess the graphics and
understand the working space.
Image manipulation and digital rendering
has taken product portrayal to another
level making virtually any creative
concept possible.
If an image isn't quite right or needs an
extra dimension, then we have over 15
years experience in the digital
manipulation of images. From a simple
colour change of a product to creating a
believable and realistic room set, the
possibilities are endless.
This experience, used in conjunction with
digital rendering enables us to create
stunningly effective images for
advertising and product or pack
development. Our ability to add sufficient
surface realism to a product in any
imagined environment has the power to
give marketing messages an unrivalled
confidence and authenticity.
imageretouching
Digitally enhanced images
(originals below) for the home
interior and motorsport sectors.
design.photography.imagery
design.photography.imagery
Whether its visualising pack concepts,
product development or creating hyper
real photographic images, 3D modelling
and rendering allows us to take a concept
and make it reality.
Guinness glass can, a
personal project, exploring
photorealistic condensation
techniques with our
favourite drink.
design.photography.imagery
Product visualisation, illustrating how
colour and material exploration is easily
achieved with 3D modelling and
photorealistic rendering. A truely cost
effective way of working.
This fully rendered scene demonstrates
how 3D modelling allows us to explore
concepts that, due to physical, budget
or time constraints, would not otherwise
be possible.
design.photography.imagery
If you have a new project that you wish todiscuss and would like to visit our studioplease call us on 01536 765 888 or email usat [email protected]
We’d love to see you, a cup of tea and achat can take you a long way.
Studio 20
Eckland Lodge Park
Desborough Road
Market Harborough
Leicestershire
LE16 8HB
01536 765 888
fsgdesign.co.uk