From Scratch to Launch #2 - Design phase

96
PHASE DESIGN WordPress Naperville Meetup February 21, 2017 #WPNaperville 6:00 - Networking 6:20 - Introductions 6:30 - Presentation From Scratch to Launch #2

Transcript of From Scratch to Launch #2 - Design phase

Page 1: From Scratch to Launch #2 - Design phase

PHASEDESIGNWordPress Naperville Meetup February 21, 2017 #WPNaperville

6:00 - Networking 6:20 - Introductions 6:30 - Presentation

From Scratch to Launch #2

Page 2: From Scratch to Launch #2 - Design phase

Giving back TO SET TONELISTEN Community

Service

Modern Bold

Authentic

Social justice

Warm Impactful

Page 3: From Scratch to Launch #2 - Design phase

INSPIRATIONGATHER

Page 5: From Scratch to Launch #2 - Design phase

Visual Asset Library

DOCUMENTING INSPIRATION

Page 6: From Scratch to Launch #2 - Design phase

PHOTOSVisual Asset Library

DOCUMENTING INSPIRATION

Page 8: From Scratch to Launch #2 - Design phase

Too many to list

DOCUMENTING INSPIRATION

Page 9: From Scratch to Launch #2 - Design phase

TYPOGRAPHYSTART WITH

Page 10: From Scratch to Launch #2 - Design phase

Oliver Reichenstein, 2006

WEB DESIGN IS 95% TYPOGRAPHY

Page 11: From Scratch to Launch #2 - Design phase
Page 12: From Scratch to Launch #2 - Design phase
Page 13: From Scratch to Launch #2 - Design phase
Page 14: From Scratch to Launch #2 - Design phase

Avoid using more than 2-3 different typeface families (unless you really know what you are doing).

TYPOGRAPHY GUIDELINES

Page 15: From Scratch to Launch #2 - Design phase

Use a single space between sentences to avoid rivers.

TYPOGRAPHY GUIDELINES

Photo credit - Jeff Dahl

Page 16: From Scratch to Launch #2 - Design phase

Left aligned is best for readability(for L-R languages)

TYPOGRAPHY GUIDELINES

Page 17: From Scratch to Launch #2 - Design phase

The width of your text blocks should be limited to 60-75 characters.

TYPOGRAPHY GUIDELINES

No one wants to read lines of text that seem to never end and then try to find the start of the next line. Make it easy on your audience and limit your width on text blocks. They will thank you for that. Isn’t this block much harder to read? Imagine if it went on for many paragraphs. That would be awful.

Page 18: From Scratch to Launch #2 - Design phase

The wider the column, the greater the line-height (leading).

TYPOGRAPHY GUIDELINES

Page 19: From Scratch to Launch #2 - Design phase

Can you easily scan the article? Is there a clear/predictable structure?

TYPOGRAPHY HIERARCHY

Page 20: From Scratch to Launch #2 - Design phase

Too many to list

WEB DESIGN IS 95% TYPOGRAPHY

Page 21: From Scratch to Launch #2 - Design phase
Page 22: From Scratch to Launch #2 - Design phase
Page 23: From Scratch to Launch #2 - Design phase
Page 24: From Scratch to Launch #2 - Design phase
Page 26: From Scratch to Launch #2 - Design phase
Page 27: From Scratch to Launch #2 - Design phase
Page 29: From Scratch to Launch #2 - Design phase
Page 30: From Scratch to Launch #2 - Design phase
Page 33: From Scratch to Launch #2 - Design phase

Learning Typekit Blog Moments with Typography FontShop (love their email newsletter) Typewolf Cheatsheet OddBird’s Typography Blog Post Universal Typography Molten Leading / Fluid Line Height Typography Videos Playlist

TYPOGRAPHY RESOURCES

Tools Fontstand Typecast WP Typography plugin

Books, Bookmarks, and More Combining Typefaces On Web Typography Stacy's Typography Bookmarks

Page 34: From Scratch to Launch #2 - Design phase

COLORPLAY WITH

Page 35: From Scratch to Launch #2 - Design phase
Page 36: From Scratch to Launch #2 - Design phase
Page 44: From Scratch to Launch #2 - Design phase

DESIGN SOMETHINGNEXT STEPS

Page 45: From Scratch to Launch #2 - Design phase
Page 46: From Scratch to Launch #2 - Design phase
Page 47: From Scratch to Launch #2 - Design phase

YOUR CONTENTDesign

Page 48: From Scratch to Launch #2 - Design phase

ITEMS IN THESE PSD FILES MAY APPEAR DIFFERENT IN REAL LIFE

!

Page 49: From Scratch to Launch #2 - Design phase
Page 50: From Scratch to Launch #2 - Design phase
Page 51: From Scratch to Launch #2 - Design phase

+ many more

Page 52: From Scratch to Launch #2 - Design phase

EXAMPLESREAL WORLD

Page 53: From Scratch to Launch #2 - Design phase
Page 54: From Scratch to Launch #2 - Design phase
Page 55: From Scratch to Launch #2 - Design phase
Page 56: From Scratch to Launch #2 - Design phase
Page 57: From Scratch to Launch #2 - Design phase
Page 58: From Scratch to Launch #2 - Design phase
Page 59: From Scratch to Launch #2 - Design phase
Page 60: From Scratch to Launch #2 - Design phase
Page 61: From Scratch to Launch #2 - Design phase
Page 62: From Scratch to Launch #2 - Design phase

WITH COLOREXPLORING

Page 63: From Scratch to Launch #2 - Design phase
Page 64: From Scratch to Launch #2 - Design phase
Page 65: From Scratch to Launch #2 - Design phase
Page 66: From Scratch to Launch #2 - Design phase
Page 67: From Scratch to Launch #2 - Design phase
Page 68: From Scratch to Launch #2 - Design phase
Page 69: From Scratch to Launch #2 - Design phase
Page 70: From Scratch to Launch #2 - Design phase
Page 71: From Scratch to Launch #2 - Design phase
Page 72: From Scratch to Launch #2 - Design phase
Page 73: From Scratch to Launch #2 - Design phase
Page 74: From Scratch to Launch #2 - Design phase
Page 75: From Scratch to Launch #2 - Design phase
Page 76: From Scratch to Launch #2 - Design phase
Page 77: From Scratch to Launch #2 - Design phase
Page 78: From Scratch to Launch #2 - Design phase
Page 79: From Scratch to Launch #2 - Design phase

RESOURCES Design Process & Deliverables styletil.es danielmall.com/articles/rif-element-collages

stuffandnonsense.co.uk/blog/about/time_to_stop_showing_clients_static_design_visuals

typecast.com/seminars/post-comp

danielmall.com/articles/visual-inventory

rif.superfriend.ly/designs/round2

product.voxmedia.com/2013/1/24/5426808/an-inside-peek-into-the-polygon-design-process

Page 80: From Scratch to Launch #2 - Design phase

Sketch gives you the power, flexibility and speed you always wanted in a

lightweight and easy-to-use package.

sketchapp.com

Page 82: From Scratch to Launch #2 - Design phase

PHOTOSHOP

Work across desktop and mobile devices to create and enhance your photographs, web

and mobile app designs and more.

adobe.com

Page 83: From Scratch to Launch #2 - Design phase

CHICKEN CATPHOTOSHOP

Page 84: From Scratch to Launch #2 - Design phase

PHOTOSHOPCATASAURUS REX

Page 85: From Scratch to Launch #2 - Design phase

NICATLAS CAGEPHOTOSHOP

Page 86: From Scratch to Launch #2 - Design phase

PHOTOSHOPCHARACTER & PARAGRAPH STYLES

Page 87: From Scratch to Launch #2 - Design phase

PHOTOSHOPLAYER COMPS

Page 88: From Scratch to Launch #2 - Design phase

PHOTOSHOPLINKED SMART OBJECTS

Page 89: From Scratch to Launch #2 - Design phase

PHOTOSHOPCC LIBRARIES

Page 90: From Scratch to Launch #2 - Design phase

PHOTOSHOPIMAGE ASSETS

Page 91: From Scratch to Launch #2 - Design phase

PHOTOSHOPSMART GUIDES

Page 92: From Scratch to Launch #2 - Design phase

PHOTOSHOPMULTIPLE ARTBOARDS

Page 95: From Scratch to Launch #2 - Design phase

IS WEB DESIGN ASOLVED PROBLEM

Page 96: From Scratch to Launch #2 - Design phase

NEXT MEETUPFRONT-END

DEVELOPMENTMarch 21, 2017 #WPNaperville