From Employment to Librarian of Fortune
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Transcript of From Employment to Librarian of Fortune
From Employment to Librarian of Fortune
Mary Ellen Bates
BatesInfo.comConference for Entrepreneurial
Librarians10 March 2011
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Jessica Hagy is very funny. See thisisindexed.com for these and other fun graphics.
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The Thrills and Chills of Entrepreneurship
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The Thrills
The Chills
Flexible schedule Work from home Your clients love
you You love your boss
24/7 schedule Live in your office You have to find
clients You make all the
decisions
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The Thrills
You can try anything
You can turn down work
Can be lucrative Pride of ownership
You only have X hrs/yr
You have to find the work
Ca$h flow Life-long marketing
The Chills
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Skill sets of info-entrepreneurs
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Skill sets of info-entrepreneurs
professionalbusiness
entrepreneurial
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Entrepreneurial skills
• Tolerance for risk and ambiguity• 100% client-focused
Constantly learning what your clients want now
• Move out of employee mind-set 100% responsibility for all aspects
of your business
Entrepreneurial skills
• Strategic perspective• Self-discipline, self-confidence• Self-starting
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Business skills
• Be able to: View yourself as a business Close a sale Talk about money Say "no"(You can learn these skills!)
Business skills
• Think five years out Is your business name timeless? Are you taking short-cuts? Do you look like a start-up?
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Professional expertise
• Research or other service skills• Network of colleagues• Investing in prof development• ID opportunities to add value
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Things I wish I'd known...
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Learn to love uncertainty
• Embrace ambiguity
• 100% client-focused means open to anything
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Self-management
• Time management Just 1,000 billable hours/year Procrastination management
• Budget management NEVER exceed a budget Perfection is the enemy of good
(enough)
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Cash flow
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Cash flow insights
• Have 6 months' living expenses• Don't fund operations w/ credit• Learn to talk w/ clients about $$
$• Set your rates as someone in
business, not just starting a business
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Employee or independent?
• Are you still marketing yourself?
• Are you working for multiple clients?
• Do you control your work flow, schedule?
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Form an advisory board
• A board of mentors: who you respect who understand professional
service companies for feedback, insight & advice
Marketing plan
• Tangible goals• Simultaneous marketing efforts• Evaluate monthly• Try Test each approach 100% or
not at all
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I marketing..... NOT!I marketing..... NOT!
Friends Don't Let Friends Cold-Call
Why I don't believe in cold-calling for info-entrepreneurs
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Marketing for introverts
• Work the social media• Write a blog• Write an e-newsletter• Stay in touch
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Be creative...
• Find obscure holiday• Snail mail cards to all clients
International Respect for Chickens Day
Queen's Birthday Groundhog's Day Shameless Promotion Month
• Speak in front of your clients• Volunteer with your clients'
assn Member-facing job!
• See yourself as a brand Mary Ellen Bates ™
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Marketing for introverts
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The Imposter Syndrome
If they only knew how ___ I am...Once they find out I don't know
this...99 compliments, and all I hear is
the 1 criticism
De-fusing the Imposter Syndrome
• Take feedback gently• Look at yourself as a third-party• Learn self-appreciation• Let go of knowing it all
• Fake it 'til you make it!
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BatesInfo.com/book
BatesInfo.com/coaching
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Mary Ellen can be reached at303.772.7095 [email protected]: Librarian of Fortune.com See BatesInfo.com/tips for free
monthly e-newsletter
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