from Digital t Cognitive Economy · > cognitive computing is the value adding technology >...
Transcript of from Digital t Cognitive Economy · > cognitive computing is the value adding technology >...
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from Digital t Cognitive Economy
“ data is the new oil ”
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Digital Economy1994
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Cognifying2016
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Technology
Hyper Connectivity
Automation
Innovation
RealtimeDecisioning
Technology Interconnected, Mutually Reinforcing Elements
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digital economy is already the past …
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…cognitive economy is already the future !
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are we ready ?
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cognifies( x ) smart x
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“ cognifying x creates
new value propositions of x ”
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smart watch
personaltrainer
smart freeze
virtual dietician grocery assistant
smartphone
personal“everything”
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customers products
perceived
engaged
Cognitivevalue adding
Chain
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Where Google gets traffic information?“crowd-sourced, anonymized traffic data from people using Google maps apps on certain smartphones”
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82.5net worth in billion USD
as of May 2016
56net worth in billion USD
as of August 2016
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vivino.com
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“ the perceived values are greaterthan concerns about privacy ”
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Thailand and cognitive economy
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most Thaisonline everyday
-25
92%
25-34
84%
35-44
84%
45-54
82%
55+
62%
2016 Thailand Consumer Barometer
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2016 Thailand Consumer Barometer
use smartphone
70%increased from
2013
126%
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digital advertising budget survey 2016 by DAAT
Facebook is the fastest growing digital advertisement channel in Thailand
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digital advertising budget survey 2016 by DAAT
Facebook is the fastest growing digital advertisement channel in Thailand
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KBANK and cognitive economy
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How we use Big Data and Analytics
•Marketing & Customer Engagement
•Risk Management & Decisioning
•Corporate Performance and Resource Allocation
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the revolution of mobile banking
experience
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perceives persists
predictsengages
Cognitive ComputingFramework
BigData
Data Lake
Transactional
Social
None Textual, IoT
AI, Machine Learning
Natural Language Proc
Mass Personalization
Adaptive HCI
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Issues for Government & Public services
• Government use of public data to enhance public services
• Open government data for innovation & value-adding services
• Invest in common infrastructure to reduce costs of innovators
• National data pool as a strategy to build innovative startups
• ( Lack of) Talents as a key obstacle
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NationalData Pool
contributors consumers
Value added Innovations
Tangible/Intangible incentives
Usage regulations & Access controls
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let’s recap on cognitive economy …
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“The Three Paradoxes of Big Data”Niel M.Richard & Jonathan H. King
• Tranparency paradox
• Identity paradox
• Power paradox
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Transparency
Freedom
Big DataPrivacy
Accessibility
Dignity Privacy
Accountability
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> data is the new oil
> cognitive computing is the value adding technology
> personalized HCI is the delivering technology
> the competition will borderless and disruptive
> values vs digital privacy is the key challenge
> regulators’ and government’s roles are paramount for country’s competitiveness and public wellness
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what do you think ?