From Demand Generation to Making the Sale
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Transcript of From Demand Generation to Making the Sale
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From Demand Generation to Making the Sale
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4 Step Process
Demand
Gen.
Prioritize
Nurture
Sell
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Attract
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Nurture
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Prioritize
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Sell
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Demand Gen vs. Nurture Series
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Dem
and
Gen
Nu
rture
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Demand Generation
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Gets people talking & generates awareness.
Position yourself as the expert & give advice.
Talk to a broad audience.
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Demand Gen. – Broad Audience
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Be the Expert
Create a Trust Factor.
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Trust Lead Nurture
Expertise = Trust
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Nurture & Justification
Utilize customer examples & case studies.
Talk to a targeted and segmented audience.
Stay top-of-mind.
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Do not let them forget about you…
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Prioritize
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Lead Scoring
00:00Prospect #1 Prospect #2
120 42WINNER! WINNER!
Prioritize and focus on attracting leads with the highest score.
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Time for the Sale
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& Let your sales team work their magic!
Breath. Relax. Smile.