Fringe User Experience: Designing for the Future
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Transcript of Fringe User Experience: Designing for the Future
We need to move towards human centred design.
The user is a tired, damaging fiction that adds unnecessary friction and noise when we are trying to understand people.
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By August of this year, Qihoo released their own clone, and gave it away for
free to attract users.
Most knowledge in UX doesn’t yet exist.
The rate of change necessitates a new understanding of what it means to be an expert. It’s no longer about mastery.
Reducing the barrier between behaviour and motivation.
As the interface continues to disappear, the connection between desire and action is becoming more natural and intuitive.
Identify Problems Correctly Spend most of your time at the front of the Design funnel.
Emerging technology is too complex and rapid to base your understanding of a problem space on the technology alone.
1.
Problem/ Solution Fit
Product/ Market Fit
Scale
What should you build? PrototypeMinimum Viable Product (MVP)
Beta Release
What are you validating? Offering Product Execution
LAUNCH
Product development requires finding “fit” as quickly and easily as possible.
By focusing on the different stages of fit at each part of the process, you can validate product decisions more rapidly and safely.
RISK
Lots Little
The Design Funnel
Learn Constantly When most of your work is in “the future,” knowledge is created as
much as it is learnt.
2.
Work at a variety of scales The screen is just a single instance of the relationship we have
with technology.
4.
Work Effectively on Cross-Disciplinary Teams
Practice consensual UX - do it “with” people, not “to” them.
7.