Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies
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PPC Fresh Search Marketing Updates – MIMA October 11, 2012 Welcome! Jo Stumpner PPC Marketing Director Top Floor Technologies @jostumpner Twitter: @jostumpner @topfloortech
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Jo Stumpner of TopFloor Technologies delivered a great presentation on what is fresh in PPC.
Transcript of Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies
Twitter: @jostumpner @topfloortech
PPC Fresh Search Marketing Updates – MIMA
October 11, 2012
Welcome!
Jo Stumpner PPC Marketing Director
Top Floor Technologies
@jostumpner
Table of Contents
1. The Basics
2. How, Where & Why
3. Who Are We & Who Wants Us?
Twitter: @jostumpner @topfloortech
Twitter: @jostumpner @topfloortech
THE BASICS
Please Tell Me You Are Using These! But Not These….
The Basics - Why PPC Marketing?
Moment of Relevance
Twitter: @jostumpner @topfloortech
Increased Exposure
Twitter: @jostumpner @topfloortech
The Basics - Why PPC Marketing?
The Basics – Google Says!
Google Recommendations
Twitter: @jostumpner @topfloortech
The Basics – Enhance Those Ads
Site Link Extensions
Location Extensions
Phone Extensions
Social Extensions
Twitter: @jostumpner @topfloortech
The Basics – Enhance Those Ads
Product Listing Ads
Twitter: @jostumpner @topfloortech
The Basics – Sharing is Nice
Google Analytics
• Goals
• Bounce Rate
• Page Views/Visits
Twitter: @jostumpner @topfloortech
Twitter: @jostumpner @topfloortech
HOW, WHERE & WHYReaching & Engaging the CEC
(aka: Chief Executive Customer)
How, Why & Where – Site Remarketing
Twitter: @jostumpner @topfloortech
How, Why & Where - YouTube
Twitter: @jostumpner @topfloortech
Twitter: @jostumpner @topfloortech
How, Why & Where - Mobile
Twitter: @jostumpner @topfloortech
WHO ARE WE & WHO WANTS US?
Scared of Commitment? PPC Can Help!
Who Are We & Who Wants Us
Dip Your Toe In With PPC
• Key Benefits
• Tag Lines
• Unique Value Props
Twitter: @jostumpner @topfloortech
Who Are We & Who Wants Us
Going Global
Twitter: @jostumpner @topfloortech
Thank You!!
Twitter: @jostumpner @topfloortech
Jo Stumpner PPC Marketing Director
@jostumpner
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