FreeportUSA: Marketing Freeport, Maine
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Transcript of FreeportUSA: Marketing Freeport, Maine
Founded in the 1970s as the Freeport
Merchants Association, FreeportUSA
has become one of the leading
destination marketing organizations
in Maine.
Our mission – market Freeport for
destination travel.
freeportusa.com
500,000 visitors/year
More than 2 million page views
Living Here section
Meetings & Event Planning
Community Calendar
Press Room
Freeportusa.com
Youtube.com/visitfreeportusa
Facebook.com/freeportusa
Google.com/+freeportmaine
Available to download or order on our website
Part of a target market campaign dedicated to
increased bookings of events and conferences in Freeport
FreeportUSA manages the visitor information at the Train Center.
Digital
Information Distribution
Media Relations
Events
Promotions
Trade Shows
New 2013 Map & Guide
features more
information about
activities in Freeport,
including 16 pages of
content!
Contract with vendors to distribute guide
• Boston Hotels & Attractions
• Maine & NH Seacoast Accommodations & Attractions
• Maine CVBs, Chambers of Commerce, AAA Offices, Jetport, Maine State Information Centers
• Throughout Freeport
Work with tourism partners to distribute at trade shows
• Boston Globe Travel Trade Show
• DMAI’s Destination Showcase, Washington DC
• New England Tourism Center, Quebec, 5 Canadian Travel Shows
• AAA Travel Marketplace, Boston
• Maine Motorcoach Association Atlantic Canada Sales Mission
2013 ad campaign
highlights four season
activities.
Back Cover of Maine Invites You
Yankee Magazine Travel Issue
Downeast Magazine Travel Issue
Portland Magazine
Maine Magazine
Boston Herald
Updated mobile app includes interactivity with freeportusa.com
Fun postcards to email or post to
Coupons
Business directory
Calendar of events
Video
mobile
postcards
add fun!
Promote Freeport and Freeport businesses through social media
Google.com/+freeportmaine
Pinterest.com/freeportusa
Facebook.com/freeportusa
Twitter.com/freeportusa
Portland Jetport Baggage Claim LCDs reach over 1,500,000
passengers
Estimated Impressions: 4,768,770
Sold out in 2012 and 2013!
400 attendees in 2013
Media Attention
• Portland Press Herald – 1/17/2013 “Ice Bars:
Hot New Way to Banish Winter Blahs”
• Kennebec Journal & Morning Sentinel –
2/14/2013 “South Portland Chef, Ice Sculptor Star
of Flavors of Freeport”
• Tri-Town Weekly – 2/12/2013 – “Flavors of
Freeport offers town’s tastiest”
• WGME Channel 8
PR campaign launched with
Amtrak Downeaster,
L.L.Bean Outdoor Discovery
Schools, and lodging &
dining members to host
travel writers in Freeport
Point of contact for media
requesting photos and
content for Freeport stories
Events
Flavors of Freeport
Girl Friends Getaway
Freeport Fall Festival
Moonlight Madness
Sparkle Celebration
WHOM Feel the Love in
Freeport Promotion
• Partner with Amtrak Downeaster
• Downeaster Discount Days Promotion March 23-24
Partner with media in
Maine and beyond to
create advertising co-ops
with branded FreeportUSA
banners
To join us in our efforts, sign up at
freeportusa.com.