FreeportUSA: Marketing Freeport, Maine

19

description

A marketing presentation from FreeportUSA, the destination marketing organization for Freeport, Maine.

Transcript of FreeportUSA: Marketing Freeport, Maine

Page 1: FreeportUSA: Marketing Freeport, Maine
Page 2: FreeportUSA: Marketing Freeport, Maine

Founded in the 1970s as the Freeport

Merchants Association, FreeportUSA

has become one of the leading

destination marketing organizations

in Maine.

Our mission – market Freeport for

destination travel.

Page 3: FreeportUSA: Marketing Freeport, Maine

freeportusa.com

500,000 visitors/year

More than 2 million page views

Living Here section

Meetings & Event Planning

Community Calendar

Press Room

Page 4: FreeportUSA: Marketing Freeport, Maine

Freeportusa.com

Youtube.com/visitfreeportusa

Facebook.com/freeportusa

Google.com/+freeportmaine

Page 5: FreeportUSA: Marketing Freeport, Maine

Available to download or order on our website

Part of a target market campaign dedicated to

increased bookings of events and conferences in Freeport

Page 6: FreeportUSA: Marketing Freeport, Maine

FreeportUSA manages the visitor information at the Train Center.

Page 7: FreeportUSA: Marketing Freeport, Maine

Print

Digital

Information Distribution

Media Relations

Events

Promotions

Trade Shows

Page 8: FreeportUSA: Marketing Freeport, Maine

New 2013 Map & Guide

features more

information about

activities in Freeport,

including 16 pages of

content!

Page 9: FreeportUSA: Marketing Freeport, Maine

Contract with vendors to distribute guide

• Boston Hotels & Attractions

• Maine & NH Seacoast Accommodations & Attractions

• Maine CVBs, Chambers of Commerce, AAA Offices, Jetport, Maine State Information Centers

• Throughout Freeport

Work with tourism partners to distribute at trade shows

• Boston Globe Travel Trade Show

• DMAI’s Destination Showcase, Washington DC

• New England Tourism Center, Quebec, 5 Canadian Travel Shows

• AAA Travel Marketplace, Boston

• Maine Motorcoach Association Atlantic Canada Sales Mission

Page 10: FreeportUSA: Marketing Freeport, Maine

2013 ad campaign

highlights four season

activities.

Back Cover of Maine Invites You

Yankee Magazine Travel Issue

Downeast Magazine Travel Issue

Portland Magazine

Maine Magazine

Boston Herald

Page 11: FreeportUSA: Marketing Freeport, Maine

Updated mobile app includes interactivity with freeportusa.com

Fun postcards to email or post to

Facebook

Coupons

Business directory

Calendar of events

Video

mobile

postcards

add fun!

Page 12: FreeportUSA: Marketing Freeport, Maine

Promote Freeport and Freeport businesses through social media

Google.com/+freeportmaine

Pinterest.com/freeportusa

Facebook.com/freeportusa

Twitter.com/freeportusa

Page 13: FreeportUSA: Marketing Freeport, Maine

Portland Jetport Baggage Claim LCDs reach over 1,500,000

passengers

Estimated Impressions: 4,768,770

Page 14: FreeportUSA: Marketing Freeport, Maine
Page 15: FreeportUSA: Marketing Freeport, Maine

Sold out in 2012 and 2013!

400 attendees in 2013

Media Attention

• Portland Press Herald – 1/17/2013 “Ice Bars:

Hot New Way to Banish Winter Blahs”

• Kennebec Journal & Morning Sentinel –

2/14/2013 “South Portland Chef, Ice Sculptor Star

of Flavors of Freeport”

• Tri-Town Weekly – 2/12/2013 – “Flavors of

Freeport offers town’s tastiest”

• WGME Channel 8

Page 16: FreeportUSA: Marketing Freeport, Maine

PR campaign launched with

Amtrak Downeaster,

L.L.Bean Outdoor Discovery

Schools, and lodging &

dining members to host

travel writers in Freeport

Point of contact for media

requesting photos and

content for Freeport stories

Page 17: FreeportUSA: Marketing Freeport, Maine

Events

Flavors of Freeport

Girl Friends Getaway

Freeport Fall Festival

Moonlight Madness

Sparkle Celebration

Page 18: FreeportUSA: Marketing Freeport, Maine

WHOM Feel the Love in

Freeport Promotion

• Partner with Amtrak Downeaster

• Downeaster Discount Days Promotion March 23-24

Partner with media in

Maine and beyond to

create advertising co-ops

with branded FreeportUSA

banners

Page 19: FreeportUSA: Marketing Freeport, Maine

To join us in our efforts, sign up at

freeportusa.com.