Free ways to monitor your online reputation: Review Sites.
-
Upload
hugo-johnston -
Category
Documents
-
view
218 -
download
0
Transcript of Free ways to monitor your online reputation: Review Sites.
![Page 1: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/1.jpg)
Free ways to monitor your online reputation: Review Sites
![Page 2: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/2.jpg)
Quite naturally, a lot of small businesses don’t particularly like reviews sites and who can blame them.
![Page 3: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/3.jpg)
While customers can get an opportunity to publicly endorse and thank a…
![Page 4: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/4.jpg)
…business for a good job done, review sites tend to attract those who want to voice a negative experience at a business much more than those who had a great time there.
![Page 5: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/5.jpg)
In addition, review sites can be manipulated by disgruntled current and former employees and even competitors with false reviews.
![Page 6: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/6.jpg)
So while review sites need to make changes to authenticate reviews, review sites are here to stay because they provide the much needed social proof to the general public about a business’s reputation.
![Page 7: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/7.jpg)
How to monitor these consumer reviews is a critical component that affects any small business’s bottom line.
![Page 8: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/8.jpg)
So how can a small business monitor what people are saying about it on review sites?
![Page 9: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/9.jpg)
The best way is to actually set up your own profile.
![Page 10: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/10.jpg)
This is because someone else can add your business to the review site so it is critical to build your official profile and control it.
![Page 11: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/11.jpg)
Major Reviews Sites to set up your small business profile
![Page 12: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/12.jpg)
Here is a list of major review sites you need to set up a profile on:
![Page 13: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/13.jpg)
* Yelp!
![Page 14: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/14.jpg)
* Insider Pages
![Page 15: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/15.jpg)
* Google Maps
![Page 16: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/16.jpg)
* Bing Local
![Page 17: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/17.jpg)
* City Search
![Page 18: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/18.jpg)
* Yahoo Local
![Page 19: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/19.jpg)
* Local.com
![Page 20: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/20.jpg)
* Merchant Circle
![Page 21: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/21.jpg)
* Angles List
![Page 22: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/22.jpg)
* Better Business Bureau
![Page 23: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/23.jpg)
Other review sites worth considering
![Page 24: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/24.jpg)
While there are major review sites like Google Places and Yelp, there are also niche specific ones and location specific ones too that may be more relevant to your small business.
![Page 25: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/25.jpg)
* Restaurants -FriendsEat,
![Page 26: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/26.jpg)
* Medical physicans-MyDocHub.com, InsiderPages.com
![Page 27: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/27.jpg)
* Travel /Hospitality businesses –TripAdvisor
![Page 28: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/28.jpg)
By setting up a profile, you can use your profile RSS Feed to get Google alerts so that you monitor any profile changes such as the latest reviews when they are submitted.
![Page 29: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/29.jpg)
In this way you can quickly respond to negative reviews and handle an aggrieved customer or thank those who posted positive reviews and include them on your website and other PR materials.
![Page 30: Free ways to monitor your online reputation: Review Sites.](https://reader035.fdocuments.us/reader035/viewer/2022062423/5697bf861a28abf838c87c5a/html5/thumbnails/30.jpg)
Without staying on top of your reviews, your company will be playing catch-up in damage control.