Free Tech Tools - Promotions East 2011

Free Technology Tools with Real Life Application

Jennifer Reissaus, MASAdvertising Specialties Alliance

Promotions EastJune 7, 2011

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Free Technology Tools

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Presentation will be available

for download.

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Free Technology ToolsOverview

- Marketing

- Organization

- Doing / Seeing Stuff

- Alternatives to Big Software

- Collaboration Tools

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- Marketing

- Organization




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Marketing -Slideshows

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Slideshare

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Slideshare

By Category

By Tag

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Slideshare

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Slideshare

Useful content =

more views

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Slideshare

Don’t forget your contact

information!

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Slideshare

• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users)

• Stored online; share publicly or privately (PRO only.) • Add audio to make a webinar. • www.slideshare.net

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Slideshows

How could you use slideshows?- Useful information that speaks to your

target market- Customer-specific presentation- Case study collection- What’s new from Promotions East 2011- ???

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Marketing –Stock Images

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crestock

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crestock

Read th i s !

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crestock

www.crestock.com

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iStockphoto

Free Photos!

Free Vector Files!

Free Audio!

Free Video!

Free Flash!

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iStockphoto

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iStockphoto

Read th i s !

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iStockphoto

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iStockphoto

www.istockphoto.com

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Marketing - Surveys

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Surveys - Zoomerang

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Zoomerang

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Zoomerang

zoomerang.com

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Surveys - SurveyMonkey

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SurveyMonkey

surveymonkey.com

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Marketing - Surveys

How can you use surveys?

- Vote on golf tournament prizes

- Choose apparel styles

- Ask subscribers to choose next article topic

- ????

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Marketing - Email

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Email Marketing - MailChimp

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Email Marketing - MailChimp

- List Management – FREE 2000 subscribers

- Templates

- Autoresponders

- Segmented lists

- Unlimited images

- FREE up to 12000 emails per month

- And more….

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Marketing - Email

mailchimp.com

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Email Marketing – iContact

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Email Marketing – iContact

- List Management – FREE 500 subscribers

- Templates

- Autoresponders

- Segmented lists

- Surveys

- Email 6x subscriber limit per month

- And more….

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Marketing - Email

iContact.com

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- Marketing

- Organization




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Organization – Bookmark in the Cloud

“The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.”

- www.wikipedia.org

Cloud = Internet = Online

In the Cloud????

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Organization – Bookmark in the Cloud

del.icio.us

OR

www.delicious.com

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delicious

Plays n ice w i th F i re fox……

and w i th Internet Exp lo rer……

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delicious

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delicious

Or - Right Click to see the dialog box

Use the button

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delicious

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delicious

Tags, not folders

In the cloud – access anywhere

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Organization – Web Notebooks / Clippers

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Zoho Notebook

• Clip portions of web screens or entire screens

• Text & Images

• Organize into notebooks

• Sections within notebooks

• Stored in the Cloud

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Zoho Notebook

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Zoho Notebook

Right Click to see the dialog box

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Zoho Notebook

Or use Quick Link

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Zoho Notebook

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Zoho Notebook

notebook.zoho.com

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Evernote

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Evernote

Finds text in

graphics!

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Evernote

• Shines as a capture tool

• Replaces notebooks / scraps of paper / napkins / Post-It notes

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Evernote

• Sync between online / desktop / mobile device

• Free iPod/iPhone App

• Android now available

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Evernote

www.evernote.com

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Organization – Web Notebooks / Clippers

How can you use Web Notebooks?- Collect information on clients / prospects

- Collect information on upcoming events

- ????

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Organization – To-Do Lists

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CheckVist

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CheckVist

- Multiple Lists

- Nested Lists / collapse-expand

- Due Dates / view by due date

- Tags / view by tag

- Color tasks to show priority

- Search for text, tags, due dates – in one list or across all lists

- New features added based on user voting

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CheckVist

www.checkvist.com

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Finding a Meeting Time

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When Is Good

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Finding a Meeting Time

www.WhenIsGood.net

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- Marketing

- Organization




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Doing / Seeing –Viewing Embroidery Files

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Wilcom TrueSizer

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Wilcom TrueSizer – Simulated Sewout

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Wilcom TrueSizer – Slow Redraw

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Wilcom TrueSizer

• www.wilcom.com.au/PRODUCTS/TrueSizer.aspx

• Must register at embroiderystartup.com to download

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Pulse Ambassador

• www.pulsemicro.com/ambassadordownload

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Doing / Seeing -Desktop Recorder

• Used for the Wilcom slow redraw slide

• CamStudio 2.0

• www.camstudio.org

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Doing / Seeing – Transferring Large Files

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Transferring Large Files

• File Transfer / Share• File Sync – between multiple computers• Online Backup – FREE to 2GB• Version History• Premium plans available• www.dropbox.com

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• FREE – 5GB storage • Send files up to 25MB ea.• Premium plans available• www.box.net

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• FREE – Send files up to 100MB ea

• Premium plans available

• www.yousendit.com

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Doing / Seeing – Screen Capture

OLD WAY

• PrintScreen – Copies full screen image to clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.)

• Alt-Printscreen – Copies active window image to clipboard.

• Right-click on image – Download image as saved file. Insert file into document.

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Doing / Seeing – Screen Capture

NEW WAYSnippy –

- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.)- Press shift to draw rectangle instead of free-form.- www.bhelpuri.net/Snippy/

to download & install

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Snippy

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Snippy

- Download executable (snippy.exe) to your hard drive.

- Add a shortcut to the executable to startup folder.

- Click on Snippy icon in SystemTray to use.

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Doing / Seeing -Creating PDF Files

Installs as a printer

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CutePDF

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CutePDF

• Universally-readable format

• CutePDF.com

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Doing / SeeingViewing EPS Files

promote.3m.com/eps_viewer/index.jsp

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Doing / SeeingIdentifying Fonts

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Doing / Seeing - Identifying Fonts

www.WhatTheFont.com

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Doing / SeeingIdentifying Fonts

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Doing / Seeing - Identifying Fonts

www.identifont.com

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- Marketing

- Organization




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Alternatives to MS Office

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Alternatives to MS Office - OpenOffice

Word

Powerpoint

Excel

Access

Visio

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OpenOffice

- Opens Microsoft Office files

- Save as Microsoft Office files

- Windows, Linux, Mac version

- Files stored locally

- www.OpenOffice.org

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Alternatives to MS Office - Google Docs

More than a search tool…..

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Google Docs

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Google Docs

Word

Powerpoint

Excel

Visio

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Google Docs

- Opens Microsoft Office files

- Save as Microsoft Office files

- Files stored in the Cloud / Export to local drive

- docs.Google.com

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Zoho

Powerpoint

Excel

Project

Word

Access

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Zoho

- Opens Microsoft Office files- Save as Microsoft Office files - Files stored in the Cloud / Export to local

drive - Use Google Gears for offline access- Many apps to explore!- Zoho.com

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Alternatives to Adobe Photoshop

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Photoshop Alternatives – The GIMP

• The GNU Image Manipulation Program

• Closest free alt. to Photoshop

• Windows, Unix, Mac• Great tutorials• www.gimp.org

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Photoshop Alternatives – The GIMP

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Photoshop Alternatives – paint.net

• Another close alt. to Photoshop

• Windows• Great tutorials• www.getpaint.net

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Photoshop Alternatives –paint.net

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Alternatives to Adobe Illustrator

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Inkscape

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Illustrator Alternatives – Inkscape

• Opens SVG, SVGZ (zipped SVG), PDF, and AI files• Other file types with assistance (EPS, CDR, CGM, SK1)• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI• www.inkscape.org• wiki.inkscape.org

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- Marketing

- Organization




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Collaboration Tools

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Collaboration Tools

Why?

• Keeps everyone informed.

• Easier for the client – no repetitive e-mails, everything is in one place.

• If a client project – you get insight into decision makers & decision process.

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Collaboration Tools –Zoho

• Collaboration integrated into many Apps• www.zoho.com

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Collaboration Tools –Google docs / Shared Spaces

sharedspaces.googlelabs.comGoogle labs app

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Collaboration Tools –SpringNote

springnote.com

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Collaboration Tools

How would you use a collaboration tool?

• Develop client’s brochure content / wording / design

• Design promotional campaign – timelines, content, responsibilities

• ?????

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Real-Life Scenario

Create project plan

Survey employees

Create presentation – “Why Corporate Apparel?”

Snip visual content from Web

Pull Clipart

Post presentation

Receive DST file & Corporate Anniversary

project request

Find meeting time

Collaborate with team on anniversary calendar content

Email presentation link

Create custom background

View DST file

Create PDF of apparel style options

Identify fonts from old corporate literature

Edit calendar photos

Send calendar art to supplier

Apparel + Calendar

Research corporate apparel trends / benefits

Order Apparel!

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Top 3 you will use

&

How you will use them

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Where do I find this stuff?

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lifehacker

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lifehacker

Search for #hivefive + subject

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lifehacker

1. CallForContenders

2. Results

3. Followup

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lifehacker

Read the comments!

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lifehacker

lifehacker.com

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dogpile

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dogpile

dogpile.com

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Kim Komando

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Kim Komando

komando.com

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Where to get this presentation

http://slidesha.re/TechToolsPE2011

Questions?

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P l ease fill out the Evaluation Form

Thanks for attending

http://slidesha.re/TechToolsPE2011

Jennifer Reissaus, MASAdvertising Specialties Alliance

[email protected]

Free Tech Tools - Promotions East 2011

Business

Transcript of Free Tech Tools - Promotions East 2011