Fredericton Chamber of Commerce | Insight | Nov./Dec. 2012

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CREATIVE DIRECTION AND DESIGN PRODUCED BYEMERGE DESIGNSPUBLISHERSteve Boulter - Emerge Designs

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PROJECT MANAGERWendy Morrell

ADVERTISING CONSULTANTWendy Morrell

PRESIDENTJanice [email protected]

CHIEF EXECUTIVE OFFICERKrista [email protected]

POLICY & RESEARCH MANAGERMorgan Peters [email protected]

EVENT MANAGERStacey [email protected]

BUSINESS IMMIGRANT MENTORSHIPPROGRAM PROJECT COORDINATOR Janet Moser [email protected]

OPERATIONS &COMMUNICATIONS MANAGERWendy [email protected]

BOOKKEEPER Brianne Phillips [email protected]

MEMBERSHIP DEVELOPMENTMANAGER Chrystal Hallihan [email protected]

CONTRIBUTORSJanice CoreyKrista RossStacey MurrayMorgan PetersJanet MoserDanny CrainPatricia DonnellyRob FrenetteTeresa Hatto

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All content, copyright © 2012, Fredericton Chamber of Commerce. All rights reserved.

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Fredericton Chamber of CommercePO Box 275, 270 Rookwood Avenue, Fredericton, NB E3B 4Y9Tel: (506) 458-8006 Fax: (506) [email protected]

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President’s Message

CEO’s Message

Chamber WelcomesNew Members

Advocacy Update

Business ImmigrantMentorship

Outreach Productions:How to Market YourBusiness

Meeting Matters:Bring Your ConferenceHome

Member News

Bullying Canada

Member Pro�ile/Members for Meals &Events

Chamber Buzz

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68 Kent Street, Fredericton, NBCanada E3A 4Y1

Ph: 506.999.3332Fax: 506.206.5300Email: [email protected]

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hen I think of marketing and conversation I am reminded of the ‘80’s commercial for Faberge shampoo with Heather Locklear where she liked the product so much that she told two friends those two each told two more friends, and so on and so on and so on.

Marketing encompasses a vast amount of meaning in one word.

In one sense, it is the fifty thousand-foot view of the communication your business engages in to promote your brand, products, unique selling position and so forth. Regardless of whether you are launching an event-focused marketing plan or marketing in a broader sense; at the end of all of the social media twitter followings and ads that we take out in print….it becomes about making your business ‘buzz’ with a thousand conversations. In the end the most powerful tool we have as business owners is the personal reference and the conversations about our businesses.

The road to making your business buzz a ‘conversation’ in the market that you serve can be simplified with a few key things in place:

A plan that identifies a target audience. Your plan should be centered on who in the marketplace you are attempting to reach with your message. In that target audience there will be naturally occurring methodologies that infiltrate an area of influence. When you can get the conversation going there – with the influencers of your target audience – then you can tap into mass marketing to keep the ‘tempo’ going.

A schedule of implementation-each marketing campaign needs a life cycle. As business owners we have certain campaigns that last a few years, others are product or event-specific and have a shorter life cycle. Regardless of that life cycle,

it is important to acknowledge that first of all, there is an expiry date on a marketing plan and secondly that you need to execute the plan to implement it effectively. Many plans in business fail due to poor implementation. Just a bit of pre- planning and a good dose of managing the marketing life cycle will see a good marketing strategy successfully implemented with surprisingly little effort but with amazing results!

Measurables. The word says it all. We can’t manage what we don’t measure. Each marketing plan has an expected outcome that we are trying to achieve. That outcome should at least in part have a tangible goal, (for example, increase sales locally by 10% by December 31, 2012), as well as the more intangible aspects. At the end of the day, make sure that you spend some time identifying at least one measurable that you and your team are focused on so that when you achieve the goal of the plan…you actually are aware of it.

Once you have your framework in place, there are a few simple ideas that you can implement that can help support keeping that conversation going.

1. Social Media links in your email signature line. Simple but effective. If you engage in any of the social media marketing platforms in your business, make sure that at all points of contact with your market includes them. In your signature lines via email, on your website and on your business cards to name a few. When using these media, ensure that they are focused and tied into your marketing campaigns and do what you can to get your target market in your followers list. Work on those areas/persons of influence that can make this happen.

Janice Corey, President

“People share, read and generally engage more with any type ofcontent when it is surfaced through friends & people they knowand trust” ~Malorie Lucich, Facebook Spokesperson

InsightNov. - Dec. 2012

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MARKETING BY DESIGN…..Making Your Plan Worth A ThousandConversations!

Nov. - Dec. 2012

ecently, I had the opportunity to attend the Canadian Chamber of Commerce Conference in Hamilton, Ontario on behalf of our Chamber. WOW, all I can say is: what an exciting and educational experience! Being part of the Canadian Chamber network at this event helped to provide perspective to the Chamber’s work nationally. As Fredericton Chamber members, you have access to many benefits. In our recent survey, you told us that the number one reason you belong, however, is to grow your business through our network. You have the opportunity to network and associate with the Fredericton business community through your membership, which includes more than 900 businesses! In fact, our Chamber is the largest in New Brunswick! The many events that your Chamber puts on each year provides you with many chances to grow your network & develop your business, meet new clients, and sell your products and services. Well, participating in the Canadian Chamber conference afforded me that opportunity with chambers across the country from St. John’s to Victoria and all points in between. The opportunity to network with likeminded individuals and chambers and expand our network nationally was exceptional!

What I learned was that businesses across Canada are interested in the same issues, face the same challenges and are looking for opportunities in the same way that we are in Fredericton. The theme of the conference was “A Canada that Works” – the focus was on working together to develop solutions that will help break down barriers to competitiveness. Chambers from across the country worked on setting policy objectives for the coming year. We were focused particularly on what the Canadian Chamber considers to be their number one issue; that is, tackling Canada’s skills crisis. We heard from businesses, government and academia on best practices, programs and services to help businesses find and keep skilled employees. This fits in perfectly with the work that your Chamber’s Economic Development Committee is working on this year, which is to engage our business community with segments of our population who can fill the

skills gaps they are experiencing. We also heard from many speakers, including the Hon. Jason Kenny, Minister of Citizenship, Immigration and Multiculturalism, regarding immigration and how vital immigrants are to the continued success of Canadian businesses and the Canadian economy. This focus also dovetails with your Chamber’s Business Immigrant Mentorship Program, which helps to equip immigrant entrepreneurs with the tools they need to succeed in business in our region.

There was also a great deal of focus on using technology to make Canada even more competitive. The discussion focussed around Canada being a world leader in innovation. Fredericton is certainly well placed to go forward in the innovation arena with our growing and vibrant ICT sector. We also heard several presentations on where the Canadian economy is headed and I am pleased to report... one of the keynote speakers, Douglas Porter, Deputy Chief Economist & Managing Director of BMO Capital Markets is telling us to be optimistic!

One of the overall focuses of the conference was to debate policy resolutions which will serve to provide the Canadian Chamber with the backbone of their advocacy efforts in the coming year. Policies ranging from finance, environment, industry, transportation and infrastructure, to social policy were debated by the chambers in attendance. The final resolutions that were approved are now available through our website.

As fall progresses, we will continue to work on these issues on your behalf while providing you with the top notch events, networking opportunities and benefits that enhance your membership. I look forward to seeing many of you out at upcoming events and also hope to hear from you on issues that you think the Chamber should be addressing.

Krista Ross, CEO

Insight

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Air Canada120 Ilsley AvenueDartmouth, NS B3B 1S7Tel: (902) 462-8911Email: [email protected]: Susan Grant

York DentalDr. Andrew Smyth, DDS401 Bishop Drive, Suite 103Fredericton, NB E3C 2M6Tel: 506-451-1085Fax: 506-451-1018Email: [email protected]: http://drsmyth.com/Intro: As the owner of the York Dental Clinic, Dr Andrew Smyth along with his associates and staff offer a full spectrum of general dental services for the entire family. New patients are welcome at our brand new facility where the focus is to help people live happier, healthier lives through the enjoyment of their smiles.

Admiral Fish Farms420 York StreetFredericton, NB E3B 3P7Tel: (506) 455-6434Email: [email protected]: Stephanie Taylor2013 Canadian Ringette

Championshipsc/o Janet White120 Claremont DriveFredericton, NB E3A 1E8Tel: (506) 457-0407Email : [email protected] : http://www.ringette.ca/en-us/events/canadianringettechampionships.aspx

Contact: Connie Nichol – ChairThe 2013 Canadian Ringette Championships are being held in Fredericton from March 31 to April 6, 2013. The City of Fredericton will welcome 1000 female athletes made up of 48 teams and 3 divisions; all competing for the title of “National Champion”. Our committee is excited to be hosting such a prestigious event and to help celebrate 50 Years of Ringette in Canada.

Goguen Architecture Inc.212 Queen Street, Suite 210Fredericton, NB E3B 1A9Tel: (506) 458-8220Email: [email protected]: Ed Goguen

Hello toourNewest


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New Members

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GBS Mobility1211 Prospect StreetFredericton, NB E3B 3B9Tel: (506) 261-9933Email: [email protected]: Steve Childs

Mr. Lube Canada Limited Partnership120-445 Brinannia Road EastMississauga, ON L4Z 3E7Tel: (905) 543-1178Toll Free: (800) 667-7809Fax: (905) 568-4242Email: [email protected]: www.mrlube.comContact: Michael Brock

Pedersen Media130 St. John StreetFredericton, NB E3B 4A7Tel: (506) 471-0907Email: [email protected]: www.pedersenmedia.comContact: Jon PedersenJon Pedersen makes HD videos and apps. He has written, photographed and edited many award-winning videos as well as two of Canada's largest travel apps, go Explore Canada and CanadaOuest en français. Call now to discuss your project. (506) 471-0907

Dynamic Fitness359 Queen StreetFredericton, NB E3B 1W5Tel: (506) 459-8961Email: [email protected]: www.hotyogafredericton.comContact: Melissa Fraser

Jani-King18 Station RoadRothesay, NB E2E 5X4Tel: (888) 226-4011Email: [email protected]: Mindy Hanson

Fitness New Brunswick Inc.A112A LB Gym, 2 Peter Kelly DrivePO Box 4400Fredericton, NB E3B 4A3Tel: (506) 453-1094Fax: (506) 453-1099Email: [email protected]: www.fitnessnb.caContact: MarilynnGeorgas


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MembersNew Members

Take comfort.






by Morgan Piers

For more information please contact Morgan Peters, Policy & Research Manager,Fredericton Chamber of Commerce.

Advocacy Committees In order to accomplish our advocacy mandate, the Chamber employs a two-step process to plan and execute these efforts. First, each year we seek to learn the issues that are most important to our membership primarily through our annual member survey. It is critically important that each member take the time to respond so that their voice is heard and the Chamber’s advocacy can be refined and more sharply focused through this aggregate data. Second, we primarily accomplish these directives through various committees, which are comprised of members and knowledgeable stakeholders, with support provided by Chamber staff. Board members generally act as chairs of these committees to keep the group focused on their specific tasks with the knowledge of how they fit into the greater whole. These committees often work with other community partners and stakeholders in an effort to combine knowledge and resources, while limiting duplicity of initiatives. There are four primary advocacy committees currently active at the Fredericton Chamber: Provincial Government Affairs, Municipal Government Affairs, Economic Development, and Physician Recruitment.

Physician Recruitment: The 2012 annual member survey showed that having access to a family physician remains a top priority for members across various industries and sizes of organizations. This indicates an acknowledgement amongst our membership that even during times when the physician waiting list is at a so-called ‘manageable’ level, there remain systemic problems that require substantive changes to our health-care system. As a result, physician recruitment will continue to be a priority for the Chamber for the foreseeable future.

Provincial and Municipal Government Affairs: In 2011, the Chamber returned to the model of splitting the all-encompassing ‘Government Affairs Committee” into provincial and municipal committees. This allows for more thorough and meaningful advocacy to both levels of government. Both of these committees deal with topics determined by the annual member survey, but are also responsive to unforeseen issues that may present at any time. Of note, in September 2012 the Municipal Affairs Committee was invited to consult with the City of Fredericton for the first time regarding budget formation. This is a role that the Provincial Affairs Committee has performed with the province in previous years.

Economic Development Committee: The annual member survey has indicated for several years that a skills shortage has been a concern for large portions of our membership. During the 2011-12 committee season, the Economic Development Committee decided to focus its efforts on this specific issue on a multi-year basis. The first year was dedicated to information gathering – better defining the problem to be able to address it more effectively. Moving into 2012-13, the committee will use the lessons learned to put a plan into action in an attempt to achieve tangible results.

The Chamber is in the unique position of being able to draw on expertise from a myriad of sources and industries. Leveraging this position allows Chamber committees to act in an effective and comprehensive manner because of the commitment of time and resources over the years from our members. We also rely on assistance from members and stakeholders who are unable to join a committee full-time, but make valuable contributions on an ad-hoc basis. Finally, a sincere “Thank You” to all past and present committee members and as a final reminder, members are welcome to join a throughout the year.

Advocacy

Nov. - Dec. 2012

Insight 8

2. Use the back of your business card as a promotional tool. We often do not promote ourselves or our businesses on the back of our business cards – that is a lost opportunity and inexpensive for the mileage that you can get out of it. Often when we unload our briefcase or pockets at the end of a business function we pile up the business cards that we have collected. What an effective tool when we use the back of the card to simply house our name (personally or business) or concise information about our brand, products and so forth. Use this space for promotion. No matter what position your business card ends up on a desk….the owner of that desk will see that it is you.3. Position yourself as an expert. We all are experts or knowledgeable about some key thing related to our businesses. Figure that out. Find an avenue to share that and remain authentic when you do. 4. Measure and test. I can’t stress this enough. You will only know your plan is a success if you measure, re-measure and test your results. Don’t be discouraged if you your plan fails. It is equally important to find out why something fails (so you can do it differently next time) as it is to know why it is a success.

Our chamber offers many opportunities to market ourselves and our businesses. Make sure you and your team are checking our community calendar at www.frederictoncalendar.ca for your next opportunity to do that and participate in our education modules around marketing.

My wish for all of you this fall is that your marketing plan creates a thousand conversations…and many more! Good luck!

Reference Articles:The Key Points of a Marketing Plan by Arnold Anderson, Demand MediaSmall Marketing Changes with a Big Impact by Rosalind Resnick

Pg. 4 Continued...

Nov. - Dec. 2012

Insight9 Insight9

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So before spending too much time, money and energy into marketing your company, make sure you have established a brand that not only represents who your business is, but what your business will become. If your business name does not represent your brand, you should change it to one that does. If your logo looks unprofessional, how do you think people will perceive the quality of your goods or service? If your slogan better reflects who you were, than whom you are now, then it’s time to freshen up.

This may sound a little harsh, but it’s important stuff. You don’t have to spend a lot of money to have your brand’s look established, but proper preparation is essential for entering the marketplace. Otherwise think of it this way, you’re not only trying to reach a destination heading down the wrong road, you’re taking all of your customers with you. If you need to back up a little and reset your branding, as Nike says “JUST DO IT”.

Okay, now that you’ve established your brand’s image and message, you must make sure that everyone who is associated with your brand is up to speed and on board. Of course it is essential that all employees embrace the brand and are on board for delivering on the promises that your brand makes. An internal benefit is sited in a 2007 article in the Journal of Brand Management, “internal branding not only directly influences the extent to which employees perform their role in relation to the brand promise, but also

“Mooooo !!”, translated - “YAAOUCH !!” yelled the poor little red and white Hereford as he limped away from that old man he never really liked since arriving at the local farm. Yes, branding is a must, but it doesn’t have to be quite that painful. The topic of marketing is vast, so the tone of this article will be light and conversational with a focus on the role branding plays in marketing your business.

While branding livestock is still a common practice, there are other branding techniques available to permanently affix a farm’s brand to their animals, so don’t worry about little Mr. Calf. This technique is used to identify an animal with a particular farm / farmer. How important is that? Just look at the “local” movement. It’s not just about sustainability and saving the environment, it’s also about knowing who, and where, it came from.

I like how wikipedia describes brand as “the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.” It reinforces how the brand must have relativity from the name, right through to the investors.

ecently, I had the opportunity to attend the Canadian Chamber of Commerce Conference in Hamilton, Ontario on behalf of our Chamber. WOW, all I can say is: what an exciting and educational experience! Being part of the Canadian Chamber network at this event helped to provide perspective to the Chamber’s work nationally. As Fredericton Chamber members, you have access to many benefits. In our recent survey, you told us that the number one reason you belong, however, is to grow your business through our network. You have the opportunity to network and associate with the Fredericton business community through your membership, which includes more than 900 businesses! In fact, our Chamber is the largest in New Brunswick! The many events that your Chamber puts on each year provides you with many chances to grow your network & develop your business, meet new clients, and sell your products and services. Well, participating in the Canadian Chamber conference afforded me that opportunity with chambers across the country from St. John’s to Victoria and all points in between. The opportunity to network with likeminded individuals and chambers and expand our network nationally was exceptional!

What I learned was that businesses across Canada are interested in the same issues, face the same challenges and are looking for opportunities in the same way that we are in Fredericton. The theme of the conference was “A Canada that Works” – the focus was on working together to develop solutions that will help break down barriers to competitiveness. Chambers from across the country worked on setting policy objectives for the coming year. We were focused particularly on what the Canadian Chamber considers to be their number one issue; that is, tackling Canada’s skills crisis. We heard from businesses, government and academia on best practices, programs and services to help businesses find and keep skilled employees. This fits in perfectly with the work that your Chamber’s Economic Development Committee is working on this year, which is to engage our business community with segments of our population who can fill the

HOW TO MARKET YOUR BUSINESS


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Market Your Business

influences the attitudes employees have towards the brand, which in turn affects employee performance.” If you’re new at business, it’s helpful to know that most companies budget between 1% and 10% of their revenue to sales and marketing. Well that’s nice, but how does one actually do this marketing thing? Like the Miramichi boys say,”ya gotta fish where the fish are swimmin’”. Know who your potential customers are. More importantly, know who to target within that organization that will either be a decision maker, or an influencer to the decision maker. A short and practical course that I found extremely valuable was offered through Enterprise Fredericton and instructed by Chris Cummins. It was called Mastering Solution Sales. It taught how to identify what you have to offer, and how this product or service could be a solution to a potential customer’s problem or “pain point”. Then through research and organized perseverance, present your company and solution to the right person at the right time. To get an old fashioned F2F meeting is ideal whenever possible. Yes, I know, this is sales. But the point I make here is how important it is to reach the right person. To do so, you have to know “where they’re swimmin.”

So radio, TV, oh yes, social media and web? Yellow pages, magazines, brochures, tradeshows, digital signage (now available over urinals ;-), okay you get the point. Create a marketing plan. Even the undertaking will force you to think on how to spend your marketing money wisely. You can hire companies to do this or develop a marketing plan internally. If you create one internally, get some advice from your peers or hire a consultant for even a few hours for some outside input. Remember, everyone knows you have a limited marketing budget; so many salespeople tell you that their approach is right for you. Of course they will, that’s how they get paid! Get some independent advice on developing a realistic and effective marketing plan that works best for you with the money you have budgeted.

Finally, market yourself; especially if you are a business owner. Get out there and network as much as you can. Employees come and sometimes go, but if the business community knows that you are on top of your game and have their best interests at heart, they’ll keep coming back. So suit up, keep fresh, fish where the fish are swimming, and get out there!

HOW TO MARKET YOUR BUSINESS


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Market Your Business

Take comfort.






Meetings Matter Fredericton Campaign Launch

Fredericton Tourism and the Fredericton Convention Centre have teamed up to develop a new lead-generating program called Meetings Matter, and you can help make it a success. Through this marketing program, the Meetings Matter partners want you to share information about meetings, conventions and events that you attend for your business or industry. Armed with the knowledge that only you can provide about your national organization, this experienced sales team will do the ground work to have Fredericton host a future event for your group.

When convention delegates arrive in Fredericton, whether from Toronto, Vancouver or North Carolina, they have common needs. They require transportation, meals, sleep, professional development, and time to experience Fredericton’s dynamic blend of heritage, culture and natural beauty. The combination of activities and experiences delegates engage in generate a wealth of economic and social impacts for our community as a whole.

The recent Transportation Association of Canada Annual Conference & Exhibit (TAC) drew more than 700 delegates from across the country to Fredericton from Oct 14-17, 2012. A perfect example of a city-wide event, TAC delegates participated in professional development opportunities at the Fredericton Convention Centre, Crowne Plaza, Delta, Beaverbrook Art Gallery, The Playhouse and the Richard J Currie Center. In addition, pre-and-post event tours were offered throughout the region, as well as technical study tours. Economic impact estimates indicate that approximately $1.5 million new dollars were injected directly into our community from this single 4-day national association event.

The Meetings Matter program is designed to make referring new convention leads easy for you. We offer a suite of services to assist in bringing your convention or event to Fredericton:• Lead Form: Visit www.meetingsmatterfredericton.ca and complete the on-line form describing the event you attend, and start the ball rolling! • Sales Call: Once we know who organizes your organization’s events, we will call on them to determine the feasibility of Fredericton hosting.• Bid Assistance: We have tools to assist you in a bid process to win the chance to host your convention. A wealth of destination information, photos, descriptions, and years of expertise.• Local Organizing Committee: We have experience in assisting in the development of local organizing committees, and we are here to help.• Delegate marketing: Once Fredericton has successfully won the chance to host the event, your national organization will seek information on Fredericton. We have a tool kit for your use to communicate all that is appealing about Fredericton. Photos, pre-and-post tour itineraries, literature, web links and even a booth you can set up at events in other locations to promote attendance in Fredericton• Delegate welcome: Your guests will feel welcome when they arrive! A digital sign at the Fredericton Airport will be programmed with a customized welcome message, we offer delegate welcome bags, and downtown businesses will place posters in their windows welcoming your group.

Fredericton Tourism and the Fredericton Convention Centre have partnered to formalize this program under the name Meetings Matter. But really, we are the tip of the iceberg. The accommodation and attraction businesses in Fredericton are the most welcoming in the country, and this team is waiting to work with you to Bring Your Conference Home.

Visit www.meetingsmatterfredericton.ca today, and tell us about the event you attend!


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Meetings Matter

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Member News

www.pathwayseducationalservices.com

(506) 447-7235

Hummingbird Ventures announces the release of ‘Fredericton: The Celebration’. This book profiles 65 families, businesses, arts and entertainment, festivals and events, and Fredericton’s beautiful landscape. The book will benefit the Fredericton Food Bank and the Beaverbrook Art Gallery and is a great gift idea for loved ones your top clients. Email [email protected] for more information.

Member News:

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Fellow Fredericton Chamber Member:

Please allow me this opportunity to introduce myself; my name is Rob Frenette and I am the Co-Executive Director of BullyingCanada Inc., the only nationally registered anti-bullying charity that provides support, information and resources to youth, parents, educators and the public at large on the topic of bullying.

BullyingCanada was co-founded by myself and Katie Neu of Ontario in order to fill a gap that we saw nationally beginning back in 2006 – there simply were no national youth-themed anti-bullying organizations, and certainly none that were created by the societal segment for them. At the end of the fourth year or so, we decided that we would be able to do more good if we had chartable status, and after applying we were granted this status just over a year ago. One of our goals for the status originally was to better extend our reach across the country, and are now able to provide every community across Canada with services such as a 24/7 support line and a national scholarship program for youth who are entering post-secondary education and have been community leaders on the topic. We’re also pleased to work with communities in operating customized school and corporate workshops to ensure that individuals are equipped with the proper tools in order to address bullying in a proactive way where they live and work.

This has not been without consequences however, and in the last year of operations like other charities, BullyingCanada has struggled financially. Most people are not fully aware that we receive no government or United Way funding, and rely almost entirely on corporate and private donations and partnerships.

We are approaching our 6th anniversary and have been working exceedingly hard the past two years especially providing workshops, presentations, and working on the ground alongside youth from coast to coast ensuring that they have a national voice when it comes to combatting bullying in this country.

It has become somewhat of a hot topic of discussion the last year but that does not make the harassment stop by any means. Continually, we are hearing from youth both provincially and nationally on how they are impacted by bullying and what they would like to see done to curb the problem.

With the fall now seemingly half-over and winter fast approaching, our national team of volunteers are preparing for our annual national Anti-Bullying Day that occurs every December across Canada. This provincially-proclaimed day of awareness will occur on Monday, December 17, 2012. We’re very pleased to be working alongside municipalities like the City of Fredericton as well as organizations like the City Police Force, the Government of New Brunswick, and countless other communities, businesses and schools to make this national day a success. One of the easiest ways to be involved is to simply wearing blue; the colour of the Anti-Bullying Awareness Ribbon, in support of initiatives occurring in your schools, workplaces, and communities.

In closing, I would like to thank you for taking the time to read more about what BullyingCanada Inc. has to offer to this great community. We would like to also thank the many supporters and sponsors of BullyingCanada including Fredericton Chamber Members Ginger Design, Red Cow Technologies and Astral Radio.

If you would like to learn more on how your business or organization can either make a tax-deductible donation, or to get involved with BullyingCanada and Anti-Bullying Day, I invite you to contact me directly by email at: [email protected] or by telephone toll-free at: 877-352-4497 ext. 203.

Sincerely yours,Rob M. Frenette, O.N.BCo-Executive Director / Co-FounderBullyingCanada Inc.

Nov. - Dec. 2012

Insight 16

Bullying Canada

Create an account at BrunNet’s new online store with Client Type “Chamber Member” for discounted pricing and exclusive HP promotions.

www.brunnet.com

HP ProBook NotebookHP’s best combination of business features, functionality and value for mainstream business applications

Partner

Preferred

Nov. - Dec. 2012

Insight17

Interested in owning a Mr. Lube franchise?With more than 117 locations across the country, Mr. Lube is a Canadian leader in automotive oil change and preventive maintenance. In fact, we’ve served more than 35 million customers in our 35-plus years of business— and we’re just getting started.We’re looking for potential franchisees who are passionate about customer service and have the financial resources and leadership skills to grow with us. If you share our core values of people, passion, performance and partnerships, we’d love to talk to you about becoming a franchise owner.Please contact Lori at [email protected] or 1.877.258.0858. You can also visit us at mrlube.com for more information.

Clark Smith of Kiers Marketing Group referred:New member York Dental Clinic

November 1, 2012Business After Hourshosted by National Bank

November 20, 2012Going for the “No” seminarat the Fredericton Inn

November 29, 2012State of the City Addressat the Fredericton Convention Centre

December 6, 2012Business After Hours hostedby the Ramada Hotel

December 12, 2012Chamber Holiday Open Houseat the Fredericton Chamberof Commerce

January 24, 2013Balanced Scorecards –A Leadership Approach at the Ramada Hotel

January 31, 2013State of the Province Addressat the Fredericton ConventionCentre

Our financial security advisors can help make sure you make the right decisions about insurance and investment products to address immediate and specific needs. Freedom 55 Financial offers savings, investments and retirement income, as well as life, disability and critical illness insurance and mortgages.

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Freedom 55 Financial, one of the most recognized brands in financial services, is a division ofLondon Life Insurance Company which has been strong, stable and trusted since it’s founding in London, Ontario in 1874.

Freedom 55 Financial is dedicated to the philosophy that financial freedom is about much more than retirement planning. It's about how you live every day. Whatever your freedom looks like, we offer individual and business financial security planning solutions which can help you achieve your goals and dreams.

You can receive a $25 gift certificate to one of our featured restaurants, simply refer a new member to the Fredericton Chamber of Commerce and if they join, get ready to enjoy a great meal.

Members

Take comfort.







18

Nov. - Dec. 2012

Insight19

The Buzz

On Thursday, October 4th, 2012

the Fredericton Chamber of Commerce hosted a free

educational event called the Art of Networking, facilitate by

Paul Kearley of Dale Carnegie Business Group. The

attendance of this event was overwhelming, with over 100

chamber members in attendance. These members were able to

put their newly learned networking skills to use at the Business

After hours event hosted by the Fredericton Playhouse, which

took place immediately after the Art of Networking event.

On Thursday, October 18th, 2012the New Brunswick Entrepreneurs Summit took place at the Fredericton Convention Centre. The Fredericton Chamber of Commerce was a proud sponsor of this event.

On Thursday, September 6th, 2012

McInnes Cooper hosted the Fredericton Chamber of

Commerce’s first Business After Hours event after

summer break. We had a great turnout at this event, with

over 80 people in attendance. Thank you to Edwina’s for

being the catering sponsor for this event.

On Tuesday, September 25th, 2012,

the Fredericton Chamber of Commerce hosted the

Women in Business Network’s September Kick-Off Event.

There were over 30 business women in attendance. It

was a great evening of networking and fun!

On Thursday, October 11th, 2012,the Fredericton Chamber of Commerce held the annual

Business Excellence Awards at the Delta Fredericton.

Congratulations to this year’s recipients!

Credit Unions Small Business Award

• Outreach Productions

KPMG Intermediate Business Award

• Go-Go Gymnastics

UPS Large Business Awards

• Delta Hotels & Resorts Global Reservation Services

Jim Gilbert’s Wheels & Deals Community Impact Award

• Multicultural Association of Fredericton

Matthews McCrea Elliott Sustainable Leadership Award

• Real Food Connections

Wilson Insurance Youth Entrepreneur of the Year Award

• Levi Lawrence, Real Food Connections

Bell Aliant Business Person(s) of the Year Award

• Keith McIntosh,

Professional Quality Assurance Ltd. (PQA)

Take comfort.






Thank you, to the Business Excellence Awards sponsors!

Outreach Productions, Signature Sound,UNB College of Extended Learning Executive Education Centre, Credit Unions, KPMG,

UPS, Wilson Insurance,Matthews McCrea Elliott,Jim Gilbert’s Wheels and Deals,

Bell Aliant, Jackson Triggs, Valley Graphics, Kwik Kopy Design & Print Centre,Rob Blanchard Photography,

W.E.D.S. Weddings and Events Designed by Sylvain and

Live Laugh Love Event Planning & Consulting Inc.

Back row left to right: Levi Lawrence,Bo Miedema, Catherine Lawrence,Perry Kendall, Danny Crain

Front row left to right: Keith McIntosh,Bev Lawrence, Kim Lawrence,Lisa Bamford deGante, Kara Hachey

On Thursday, September 13th, 2012the Business Immigrant Mentorship Program’s cohort 7 was launched at City Hall. This is the fourth year of this innovative and exceptional program that assists immigrant investors in understanding how to do business in Fredericton and New Brunswick. Special guests included MLA Troy Lifford, Government of New Brunswick and Honorable Mayor Brad Woodside both of whom brought greetings and best wishes to the programs continued success and its participants.

On Thursday, September 27th, 2012,the Fredericton Chamber of Commerce (FCC) in partnership with the Mactaquac Country Chamber of Commerce (MCCC) and the Oromocto Chamber of Commerce (OCC) hosted the 2nd Annual Tri-Chamber Event at the Riverside Resort and Conference Centre. We had a great turnout at this event, with over 40 members in attendance who contributed to thecollection of school supplies forKeswick Ridge School (see photo).Thank you to all the chambermembers who sponsored anddonated door prizes!

Left to Right: Marilyn Wilson (Board Member, FCC), Melanie Sloat (President, MCCC),Doug Richardson (Principal, Keswick Ridge

School), and Jerri McCallum (President, OCC)

NUMBERS NOT ADDING UP?

OURS DO…SEE WHY WE'RE CANADA'S #1 EMPLOYEE BENEFIT PLAN FOR SMALL BUSINESS.Call Blair or Robyn Corey 458.0102 or Vernon Boyer 452.1891 to tailor a plan suited to your needs. See what the Chamber Plan can do for you! www.chambergroup.ca

Fredericton Chamber of Commerce | Insight | Nov./Dec. 2012

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