Shop Name & Address : City :

Date of Interview : Mobile / Ph No. : Name of the Investigator :

Category & Brand UnderstandingGood Morning - I come from Adani Wilmar Limited.Would you please cooperate and answer the few questions we have to ask you.

1 Do you have the following brands in your shop?

Brand Name Brand 4

2 List down the Rice bran Oil present at the shop along with the PTC?

3 What is your understanding about the benefits of FRBHO?

4

5 FRBO POP/POS was visible in the store? Yes No

Yes No Yes No Yes No

6 Any other feedback about FRBHO

Retailer Feedback on Fortune Rice Bran Health Oil

Saffola Gold Sundrop Heart Fortune Rice Bran Health

Brand 1 Brand 2 Brand 3

Price To Consumer

Statements Agree Disagree

Highest cholesterol lowering oil: Heart friendly.

Oryzanol: Improves HDL/LDL ratio. Healthier heart.

Balanced PUFA/MUFA ratio: Cleaner blood vessels.

Balanced Fatty Acids#: Balanced nutrition, balanced health.

Tocotrienols & Phytosterols+: Anti-cancer properties.

Squalene: Improves skin tone and delays wrinkle formation.

Vitamin-E: Helps maintaining balance of nervous system.

Natural antioxidants: Protection against diseases.

Ferulic Acid^: Stimulates hormonal secretion, rejuvenates health.

Low oil absorption: Healthier food

Healtiest oil in the world

Do you think Fortune Rice Bran Health Oil(FRBHO) isequally good as Saffola

Gold & Sundrop Heart ? )(here we need to understand wether the retailer knows

that FRBHO is healthy oil and is competing with Saff & Sundp)

Yes No Cant Say Any Other Pls. specify

Pls. tick whever applicable

POP/POS Material POP/POS Material POP/POS Material

Dangler Banner Backing Sheet

Poster Streamer/Toran Any other (pls.specify)

Leaflet Shelf Strip