The Internicola Law Firm, P.C. is a specialized franchise and business law firm that represents entrepreneurs, franchisors and businesses throughout the nation. Our clients are innovative entrepreneurs who are intent on changing lives and growing their businesses.Entrepreneurs Kick Ass® - every day our nation is made better by the hard work, dedication and generosity of our nations entrepreneurs. Second only to our servicemen, servicewoman and first responders, entrepreneurs are heroes (politicians are not).

The Business and Franchise Law Report is a publication of The Internicola Law Firm, PC, all rights reserved. This publication is intended to educate the general public and is not intended to be legal advice nor create an attorney client relationship.

ABOUT THE INTERNICOLA LAW FIRM, P.C.

email cni@BusinessandFranchiseLaw.com | web www.BusinessandFranchiseLaw.com | tel 800.976.4904

FRANCHISE GROWTH MASTERMIND: GREAT BRANDS WORKING TOGETHER

—continued on page 2

Charles N. InternicolaBrian A. Lincer

...What differentiates franchise systems that launch and

languish to the ones that grow?

...What differentiates franchise founders and leaders that

change lives from those stuck at the execution level?

...What differentiates a thriving brand and system from one

that is static and like the many others?

...What is the path for franchise success?

Answers to these questions are not found on a piece of paper,

in a book, a report or in a speech written by an “expert”. The

answers are found in our experiences as entrepreneurs and

franchisors and the continuous process of learning from our

wins, losses, setbacks and achievements.

Since the “answers” are found in a life-long process and

journey, then what better way to accelerate the growth and

development of our own businesses and franchise systems

than sharing these experiences with other like-minded

franchisors and learning from one another? Such is the

premise and power of the “Mastermind” that Napoleon Hill

SCALING UP

volume 4 | issue 7

Discussions at the Franchise Growth Mastermind

championed in his 1937 book “Think and Grow Rich”.

So, this past September after about a year of planning I am glad to report

that The Internicola Law Firm and 1851 Franchise launched the first ever

Franchise Growth Mastermind event in New York. The meeting

2

About the Franchise Growth

Mastermind

The Franchise Growth

Mastermind was established

by Charles N. Internicola of the

Internicola Law Firm and Nick

Powills of 1851 Franchise to

create valuable conversations,

relationships and insights

into franchising and franchise

success.

The Mastermind evolves and it’s

value comes from its members

and a genuine willingness to

share and help one another.

Visit:

franchisormastermind.com or

call (800) 976-4904 and ask

about the Franchise Growth

Mastermind.

ENTREPRENEURS KICK ASS® Business and Franchise Law Report | Volume 4 Issue 7

—continued from page 1FRANCHISE GROWTH MASTERMIND: GREAT BRANDS WORKING TOGETHER

was a first of its kind Mastermind by

franchisors dedicated to franchise

success. The success of the meeting

had everything to do with the

incredible franchise founders and

leaders - representing over 11 great

brands (small and large) - who

attended and willingly shared their

experiences, know-how, struggles

and strengths in a two day closed

door working meeting. On a personal

level I left with about 15 pages of

ideas to implement, next quarter goals to achieve and, most important, direction and a plan of

action. Best of all, I got to spend time with some inspiring people that I am glad to call friends.

Throughout the meeting a common theme that became clear to me was that franchise success is

not a function of doing everything right (no one does) but rather is a function of and a testament

to the founders, leaders and support teams that stand behind the brand and franchise system.

Everyone acknowledged

mistakes they have made,

questions that remain

unanswered but for

each and every member

there was an unwavering

commitment to consistent

and continuous system

improvements.

Connecting the dots as

to the success factors

behind these brands

the one absolutely clear

success point is the fact

that for each of these

franchise leaders, they each know their “why” and, most important, their “why” is not just about

business success but also improving lives (their own, their families, their team members and their

franchisees) and leaving a legacy.

Dinner at Penthouse 808, Queens, NY

Franchise Growth Mastermind with Mr. Met at Mets vs. Braves game

—continued on next page

LEARN MORE

3www.BusinessandFranchiseLaw.com

LEADERS THAT ATTENDED

• Kevin Wilson, Buzz Franchise Brands (buzzfranchisebrands.

com)

• Robert Maynard, Famous Toastery (www.famoustoastery.

com/franchise/)

• Mario Costanz, Happy Tax (gethappytax.com/)

• Scott Thompson, Jan-Pro (jan-pro.com/franchising/)

• Michael Mabry, MOOYAH (mooyahfranchise.com)

• Corey Bowman, Pita Pit (pitapitusa.com/franchise/)

• Laura Coe, Snapology (snapologyfranchising.com)

• Jason Mazzarone, Super Bowls (superbowlsfranchise.com)

• Ryan and Ken Parsons, The Brothers that just do Gutters (brothersgutters.com/franchise-opportunities/)

• Bryan Klein, The MAX Challenge (themaxfranchising.com)

• Jeff Panella, Wireless Zone (wirelesszonefranchise.com)

Since the meeting was closed door, I can’t go into specifics but

can share the overall topics that we did a deep dive into:

1. Improving Franchisee Unit Level Economics

2. Role of Brokers in Franchise Sales

3. Cost-Effective Franchisee Attraction

4. Lead Conversions

5. Building a Team for Growth

After working through these challenges our members discussed

their own brands, their unique selling proposition, their brand

positioning and their brand stories. The meeting left off with

each members goals for implementation before our next

quarterly Franchise Growth Mastermind meeting. (By the way,

the meeting was not all work and some of the most impactful

conversations occurred over dinner, in cabs traveling through

Queens, New York and at the New York Mets game.) Thank you to all of our founding members.

To learn more about the Franchise Growth Mastermind, future

invitation only events and whether or not your brand may

benefit from membership, visit franchisormastermind.com.

WE LOVE HEARING FROM YOU!Seriously, we do. Here are just two of our favorite shout-outs

from outstanding business-women! Thank you!

Follow us on social media to see what our kick ass clients are

up to!

The Internicola Law Firm, PC @entrepreneurskickass @FranchiseLawyer

Lizzette Pagan, Lizzmonade

Michlyn Gazaway, Otium 30a

“Often imitated but now we can NEVER be duplicated - #keeptryingthough #registeredtrademark Handling official business like a pro. got the best attorneys defending our brand @entrepreneurskickass (yes that is their handle for real)...”

“If you are interested in growing your business, protecting your brand or have been approached by potential franchisees - this firm provides phenomenal counsel in Business and Franchise Law...We are beyond impressed! Big shout out to The Internicola Law Firm! Thank you for believing in our brand and helping us grow with grace.”

4

CONNECT WITH US!

1000 South Avenue | Suite 104Staten Island, NY 10314

1.800.976.4904www.BusinessandFranchiseLaw.com

I N T H I S I S S U E

Franchise Growth Mastermind: Great Brands Working Together

Insights from our meeting

PAGE 1

As we conclude Q4 of 2016, are you planning for growth in 2017?

Entrepreneurs drive our nation forward - not politicians. This past year we have

seen our clients grow their franchise systems. Now is the time to plan out 2017

and align your system with the right goals and team to support and help you

GROW.

We would be glad to have the opportunity to learn more about your franchise

system and how we can help you improve your bottom line and grow a better

franchise system.

Call us at (718) 979-8688, ask for Samantha and let’s speak.

Business Growth in 2017

Let’s plan for 2017

PAGE 4

We Love Hearing From You!

Our #EntrepreneursThatKickAss

PAGE 2

Action is the foundational key to all success.”“—Pablo Picasso

FORGET THE ELECTION: GROW YOUR BUSINESS

GROWING YOUR BUSINESS IN 2017

Franchise Registration Map + details about filing, pricing and more: bit.ly/FDDRegistrationList