British Franchise Association Benefits of Franchisee Membership Tom Bannister 31 st January 2013.
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Transcript of British Franchise Association Benefits of Franchisee Membership Tom Bannister 31 st January 2013.
About the bfa
• Established in 1977Established in 1977
• Subscription funded Trade Association Subscription funded Trade Association
• Run by its members for its membersRun by its members for its members
• Voluntary self-regulatory body for UK franchisingVoluntary self-regulatory body for UK franchising
• Accredits the ethics and standards of good FranchisorsAccredits the ethics and standards of good Franchisors
• 350 accredited member franchisors and professional advisors350 accredited member franchisors and professional advisors
• Informing the public of good franchising viaInforming the public of good franchising via
– Seminars - Guides
– Exhibitions - Media
– Awards Programmes - Web Sites
Why is the bfa a good thing forGreensleeves?
• Franchisee recruitment– Accredited system, quality standards and ethics– Leads generated via the bfa website and bfa exhibitions– Recognised by the banks as a proven business model
• Shared best practice and know-how– Quarterly regional forums– Specialist seminars, Conference and technical updates
• Market profile/PR– National franchisee and Franchisor awards– Case studies
Why is the bfa a good thing for Greensleeves franchisees?
• Security of a proven, accredited franchise system
• European code of ethics
• Favourable access to finance and resell value
• Dispute resolution
• On going best practice
Benefits of Franchisee Membership
24 hour employment law, HR and Health & Safety telephone advice line.
Online documentation templates libraries
Funded by the bfa
•Employment contracts and staff handbook
•Expert advice to customise to your business
•More than 40 HR management templates from hiring to firing and all the support you need in between
•All Health & Safety documentation and expert advice from qualified experts
Benefits of Franchisee Membership
Understanding Business Finance & Accounts
Commissioned by the bfa with franchise finance specialists, online learning experts and digital video animators
•Getting the most from your Balance Sheet and Profit & Loss Accounts
•Talking heads, animation, paper-based real life case studies
Benefits of Franchisee Membership
More than 300 online courses at cost price
Example: ‘Demanding Customers: Customer Care Made P.E.R.F.E.C.T.’
One of a series by Video Arts. Features Dawn French, Robert Lindsay and other well know British comic actors.
RRP £41.99. Franchisee Members pay £27.60.
6 months access so ideal for staff training.
Benefits of Franchisee Membership
Marketplace
Franchisee Members can find other Franchisee Members in their local area.
Add personal messages to their own listings.
Encouraging franchisee to franchisee trading and business referrals.
Benefits of Franchisee Membership
InFranchising
Monthly news bulletin by email and growing archive in Members’ Area.
The business of franchising from the franchisee’s perspective and the wider SME landscape
Subjects covered in early bulletins:
• Summary of October business legislation changes
• Watching brief on workplace pensions auto-enrolment
• Royal Mail door-to-door leaflet drop plus Member Offer
• Franchisee profiles
• Member offers
Benefits of Franchisee Membership
Everyday savings
Transparent, best in class, member only discounts.
Savings on things you do and buy anyway.
Savings on business and domestic products and services.
•5% cashback at supermarkets and high street retailers
• Guaranteed 20% saving on household insurance renewal
• Guaranteed 15% saving on car insurance renewal
• Guaranteed 20% saving on office supplies
• Energy savings usually only available to corporate clients
• 30% saving on car servicing nationwide
• Average 38% saving on cinema tickets
Benefits of Franchisee Membership
Representation, Influence, Recognition
bfa Franchisee Member logo
Board representation
Contribute to the work, standards and governance of the bfa
Local Franchise Networks
Benefits of Franchisee Membership
£10.00 + vat per month
Direct Debit guarantee
No minimum tie in
First 3 months free