Francesco Polese – Cassino University (Italy) – [email protected]
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Transcript of Francesco Polese – Cassino University (Italy) – [email protected]
Francesco Polese – Cassino University (Italy) – [email protected]
Welcome to Capri
Forum Purposes and Organization
Forum Purposes
1. Common Effort2. Integration3. Progress4. Convergence
Forum Organization
Forum Sessions
Forum Statistics
Forum StatsSUBMITTED
Europe: 172USA and Canada: 12Africa: 3Asia: 3Australia: 7New Zeland: 1TOTAL: 196
Contributes from the World
Forum StatsDistribution
Scandinavia: 46 British Islands: 19 Continental Europe: 50 Italy: 47TOTAL: 172
Contributes from Europe
4
17
1
10
1810
6
2
2
3
11
1
2
Forum Sessions
•S-D logic: empirical evidences;•S-D logic: contributes;•S-D logic and co-creation: healthcare;•S-D logic and network in banks;•Technology: S-D logic and ICT.•Value in use and Service;•Value co-creation: the customer’s role;•Co-creation in public services.
•Service Science;•Technology: S-D logic and web 2.0;•Service Innovation: learning and co-creation;•Service Innovation: customer’s involvement.
•Many-to-Many Marketing;•Viable System Approach;•Network and value;•Service networks;•Value co-creation: network;•Tourism: network’s role.
•Expanding and integrating S-D logic, Service Science and Network theory;•Service innovation: different perspectives;•Resource integration;•Value co-creation: critical perspectives;•Tourism and cultural events;•From product and service to solution;•Customer and relationships.
S-D logic
Service Science
Network Theory
Integration and general issues
Acknowledgements
I feel to thankThe Forum co-chair Evert Gummesson and Cristina Mele
We feel to thank:Bob Lusch, Steve Vargo, Jim Spohrer, Jaqueline Pels: they trusted the Forum structure and purpose since the beginning
A special thank to:Gaetano Golinelli, Sergio Barile and Paolo Stampacchia for their scientific contribution to the Forum