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FRANCESA.STEPHENSON

P.O. Box 840Helotes, TX 78023

210-256-1737 (f)

210-557-8207 (c)franstep09@gmail.com

Professional Objective

To utilize my diverse experience to assist a dynamic organization to achieve itsstrategic goals and objectives.

Areas of Expertise

Strategic PlanningSocial Media IntegrationLeadership Development

Professional Experience

STEP IN COMMUNICATION

Principal, 2010

Responsible for communications project management for a variety of clients in music,technology, health care and fashion. Specializing in integrating social technologiesinto traditional communication plans. Adjunct Faculty, Northwest Vista College.

RACKSPACE HOSTING, INC.

Corporate Communications Director, 2009 to 2010

Responsible for external and internal communications, social media engagement,video production and issues management for a team of nine. Annual budget > $1 MM.

SEAWORLD SAN ANTONIO

Director, Communication, 2002 to 2009

Responsible for all functional priorities of communications department as a directreport to the parks General Manager. Included external and internal communications,community relations, legislative affairs, social media marketing and issues andreputation management. Expected to achieve annual business objectives andmarketing targets. Managed an annual budget of $.5 MM, staff of eight, outside

contractors and production studio.FREELANCE JOURNALIST

Writer and Editor, 1992 to 2002

Published 175 magazine and journal articles (pen name: Kenneley) as well ashandling individual writing and public relations projects for corporate clients. Consultingeditor, Quilts 2000: Australia Celebrates book. Pre-production, research and site

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selection for 5 episodes of Jack Hannas Animal Adventures. Features Editor forDOWN UNDER QUILTS magazine, February 1998 to October 1999. Frequentcontributor to CANBERRA TIMES, a daily paper serving the Australian capital city.

UNIVERSITY OF CANBERRA, AUSTRALIA

Lecturer and Tutor, 2001

Assisted public relations professor with weekly small group sessions in a computerlaboratory. Participated in designing assignments and grading student work.Counseled students.

ANHEUSER BUSCH THEME PARKS

Manager, Airship Operations, Sept. 1990 to April 1992Manager, Public Relations, Sea World of Texas Oct. 1987 to Sept. 1990

Assistant Public Relations Manager, Sea World Airship, March 1987 to Oct. 1987Public Relations Representative, SeaWorld of Ohio, Feb. 1985 to March 1987

Education

St. Marys University, San Antonio, TXMaster of Arts in Communication Studies 2008Distinguished GraduateThesis: An Examination of Communication Change at SeaWorld San Antonio

Miami University, Oxford, Ohio

B.S. Degree in Home Economics and Consumer Sciences 1980

Awards and Activities

y Guide Dogs of Texas, Board Member and Vice Chair, Marketing Committee, 2010.y PRSA San Antonio Del Oro Public Relations Professional of the Year 2009.y Member, Public Relations Society of America since 2004. Served local board as

President, Vice President ofPrograms; 2010 Communications Chair.y PRSA San Antonio La Plata Awards in 2009, 2008, 2007, 2006y PRSA San Antonio El Bronce Awards in 2009, 2008, 2007, 2006y Office of the Governor, Tourism Advisory Council, 2007-2008.y Boy Scouts of America, Alamo Area Council Volunteer, 2006-2009y San Antonio Public Library Foundation Board Member, 2003-2004y Silver Anvil Award, Public Relations Society of America 1989.y Silver Spur Award, TPRA, 1989.y Best of Texas Award, TPRA, 1989, for Video News Release Series.

Complete bibliography, references and awards available upon request.