Framework and brief - Young teens about to quit
2
Playground Sessions People between 13-17 who have cell phones, likes games and are active on social media. So, mobiles, games and social media If you have the chance to keep chasing your dream to learn how to play an instrument, it´s because you have a dream. And Playground Sessions can help you! If it´s to get a girl, a job, or impress your friends. It doesn´t matter that what is your dream. You have a dream. So let´s keep it up together. Don´t give up. Learning can be cool and fun! 750,000 qualified visitors (conversion rate > 0.75%) to the Playground Sessions site in the next 12 months Product What is the business problem or opportunity? Who is our audience and what engages them? What is the single thing to communicate? Why should people believe and be interested in this? What will success look like? November 2012 - October 2013 Timeframe More people playing the game and the missions on the Facebook page and app. More visitors. Less quitiing. More epicness.
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Transcript of Framework and brief - Young teens about to quit
Playground Sessions
People between 13-17 who have cell phones, likes games and are active on social media.
So, mobiles, games and social media
If you have the chance to keep chasing your dream to learn how to play an instrument, it´s because you have a dream. And Playground Sessions can help you!
If it´s to get a girl, a job, or impress your friends. It doesn´t matter that what is your dream. You have a dream. So let´s keep it up together.
Don´t give up. Learning can be cool and fun!
750,000 qualified visitors (conversion rate > 0.75%) to the Playground Sessions site in the next 12 months
Product
What is the business problem or opportunity?
Who is our audience and what engages them?
What is the single thing to communicate?
Why should people believe and be interested in this?
What will success look like?
November 2012 - October 2013
Timeframe
More people playing the game and the missions on the Facebook page and app. More visitors. Less quitiing. More epicness.
PHASE 3Compete against you and others
in a cool game
Learning with Playground Sessions can be fun
PHASE 2 Look how far and cool other have
gone
It´s easier to trust real life stories than a company
MEDIASocial Media
MEDIASocial Media
iOs and Android apps
MEDIASocial Media
CURRENT CONSUMER BEHAVIOR DESIRED RESPONSE
Social media Cell phones
Keep them playingAbout to quit teens
PHASE 1To give you the extra motivation to
keep going
Playground Sessions can help you become the musician you want
COMMUNICATIONS FRAMEWORK
