Foundations of Listening and Engagement

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http://www.radian6.com @Radian6 What to Listen For, What To Say Foundations of Listening & Engagement © 2009 Radian6

description

A review of the Top 10 Conversations to listen for in social media, along with discussion of different types of listening and fundamental engagement strategy.

Transcript of Foundations of Listening and Engagement

Page 1: Foundations of Listening and Engagement

http://www.radian6.com@Radian6

What to Listen For, What To Say

Foundations of Listening & Engagement

© 2009 Radian6

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What Am I Listening

For?

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The Compliment

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The Complaint

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The Expressed Need

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The Competition

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The Crowd

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The Influencer

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The Crisis

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The ROI

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The Audit

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The Thread

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Types of Listening

Passive

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Types of Listening

Active

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Types of Listening

BrandCentered

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Types of Listening

Conversation Centered

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What Do I Say?

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I’m Sorry.

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How Can We Help?

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Here’s Some Information...

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Yes or No...

...And Here’s Why...

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http://www.radian6.com@Radian6

Questions?

© 2009 Radian6