The Art of Brand Engagement & Social Listening (Part 2)
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listen better How and Why @samoakley
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Transcript of The Art of Brand Engagement & Social Listening (Part 2)
listen better
How and Why
@samoakley
This presentation is just pictures…
www.stashmetrics.com/listenbetter
Use this link to grab a white paper that covers what I spoke about in a far
better way.
Who the…
• Be interested in the other person
• Don’t interrupt or talk about yourself
• Show understanding and empathy
How to listen…
Why that’s hard
Last 2 years
Re
st
of
hu
man
his
tory
0
10
20
30
40
50
60
70
80
90
100
Entertainment /being of use
Relationshipbuilding
Involvement Identity Building
Cutting through
1. Listen when they talk about
themselves not about you
2. Show empathy – let
their tastes affect yours
3. Listen to who
they are, don’t
just count them
4. Put yourself in
their shoes
5. Listen
constructively