Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange...

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Transcript of Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange...

Page 1: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information
Page 2: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

Forward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking

information so that investors can better understand a company's future prospects and make informed investment decisions. Certain information contained in the following presentation and any other written and oral statements that we make from time to time, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

Page 3: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

• Founded in 2008 with a unique discovery of the discarded coffee fruit from the coffee plantations in Kona, Hawaii. 

• Only company to utilize the USA Hawaiian discarded fruit, making the US coffee industry more sustainable and environmentally friendly. Now a pioneer and emerging leader in functional “Coffee Fruit” category

 • Fast forward eight years and the company is now at the forefront of a quickly

growing cold brew coffee category.  The products also incorporate the Hawaiian Coffeeberry ® coffee fruit extract and are the smoothest best tasting craft cold brew coffees on the planet.

• 100% Kona Coffee USA Hawaii supply relationship with Greenwell Farms, the largest supplier of Kona Coffee, established in 1850.

• Selling a complete line of great tasting, all natural products backed by science.

• Ready To Drink (‘RTD’) juice beverages, RTD cold brew coffees, traditional whole bean and ground coffees and nutritional supplements.

• Now selling in major retail chains in the USA and operating Retail, Direct Sale and Industrial Divisions via a 10,000 sq. ft sales, warehousing and shipping facility in San Clemente, CA.

Company Profile

Page 4: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information
Page 5: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

We dry and process it to create our all natural, American made, Hawaiian grown, Coffee and CoffeeBerry® beverages and nutritional products.

Coffee and Coffeeberry® Coffee Fruit

Page 6: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

• Greenwell Farms was founded in 1850 and is known for planting some of the first coffee trees in Kona Hawaii

• We have a five year exclusive supply agreement with Greenwell Farms with automatic renewal provisions

Exclusive Supply Relationship for Coffee and Coffee Fruit Greenwell Farms – Kona, HI

Page 7: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

• Privately held Van Drunen Farms (‘VDF’) is a 130 year old U.S. Company, and the world’s largest freeze dryer

• VDF is also one of world’s largest food ingredient suppliers and a dominant owner of global food patents and intellectual property

• VDF licenses patents and trademarks to KonaRed and supplies ongoing R&D and scientific studies through its substantial facilities

• KonaRed® signed an exclusive agreement to supply VDF with Hawaiian Coffee Fruit and sell their coffee fruit ingredients as well.

Strategic Sales, Manufacturing and Science Partner for Coffee Fruit

Page 8: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

Espresso • Original • Hawaiian Vanilla

KonaRed® RTD Cold Brew Coffees Bottle Size: 12oz Case: 12 bottles Pallet: 75 cases

Retail Pricing:

$47.88/case ($3.99/bottle)

First ready to drink Kona Cold Brew Coffee

Cold Brew Coffee Retail Products

Page 9: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

Coconut • Original • Green Tea

KonaRed® 10.5oz Beverages Case: 12 bottles Retail Price: $2.49 - $2.99/bottle

Original

KonaRed® 16oz Beverages Case: 12 bottles Retail Price: $3.25 - $3.50/bottle

Premium Juice Retail Products

Page 10: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

• Clean and simple • 2.5g of Coffeeberry® per serving • 100% soluble in water or juice • Great addition to smoothies, juices and other health beverages

Available at Vitamin Shoppe

KonaRed® Power Tubs:

Case: 6 Tubs Size: 150g Tub Retail Price: $24.99

Nutritional Supplements

Page 11: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

KonaRed® Coffee

Bag size: 10oz Case: 6 bags Pallet:125 cases

Retail Pricing:

100% Kona - $32.99 100% Kona w/ Coffeeberry - $33.99 10% Kona + Colombian Blend - $14.99 10% Kona + Colombian Blend w/ Coffeeberry® - $15.99

• 100% Kona Coffee American Roast • 10% Kona Coffee Blend Full City Roast • 100% Kona Coffee with Coffeeberry®

added back into the beans

Premium Kona Coffees

Page 12: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

Starting in January 2016 KonaRed established a B2B industrial division

This division sells coffee fruit ingredients to other leading food and beverage companies for use in their products

This division will contribute highly profitable revenue in 2016 – 38% Net Profit and 7% Net Commission

Industrial Sales Division

Page 13: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information
Page 14: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

USA -

• DPI - Nationwide Availability • UNFI - Nationwide Availability • Nature’s Best / KeHE - Nationwide Availability • Barone Distribution – Las Vegas • Kahuna Distribution - Hawaiian Islands • Seacoast Distributing - Southern California • LA Distribution – Los Angeles, CA • Geyser Beverage – San Francisco, CA • CS Artisan Distribution - Colorado • The Wonderful Company – New York / New Jersey • United Grocers – Texas • Unified Grocers – Pacific Northwest • Target / Vitamin Shoppe – Direct

Page 15: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

Shaun Roberts - Co-Founder and Chief Executive Officer

• Raised $6M+ in outside private capital to fuel creation of KonaRed prior to going public. • Created KonaRed brand, developed the formulas, and cultivated supply contracts and relationships in Hawaii. • Formed retail and strategic alliances that fortified the Company’s leadership position in the coffee fruit space. • Entrepreneur who has developed and secured retail placement for more than 200 products in his career. • Founder and “Face of the Company” with comprehensive responsibilities for sales, operations, strategic planning and

fund raising.

Kyle Redfield - President and Chief Operating Officer

• Former General Manager of POM Wonderful, LLC. the World’s dominant Pomegranate juice and raw materials producer. The Wonderful Company, parent company to POM Wonderful, generated $3.5 billion in sales as of October 2014.

• Started POM’s industrial division and grew the Company’s revenue significantly year over year during his 5 year tenure.

• Over ten years of experience in the food and beverage industry with a proven track record of increasing revenue and profitability of products, driving innovative new product design and market placement, while streamlining operations for efficiency and profitability.

• Now overseeing KonaRed’s global sales efforts, new product development, staff management, forecasting, production, distribution and day-to-day operations. Focus is on expanding sales and developing marketing strategies to increase revenue and profitability.

John Dawe, CFA - Chief Financial Officer, Secretary and Treasurer

• 33 year financial industry veteran with major brokerage corporate finance experience. • Credit Union Treasurer who profitability managed $1.1billion portfolio. • Founded and operated specialized corporate finance advisory company which provided services to small cap growth

companies for 15 years prior to KonaRed. • Responsible for financial management, due diligence, public company reporting and corporate administration • Manager of KonaRed’s fund raising efforts .

Management

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• Shaun Roberts – Director & Board Chair

• Gonzalo Camet - Director Major early KonaRed investor and Chief Financial Officer of the JJC Group of

Companies, one of the largest construction and agricultural businesses in Peru. •  Steven Schorr – Director Co-founder of KonaRed and Chief Scientific Officer prior to retirement. Author of

20 U.S. and international patents and a director of Bioponic Phytoceuticals, Inc.

•  Bill Van Dyke – Director Founder, Chair and CEO of B&D Nutritional Ingredients Inc, a full-service North American nutritional sales and marketing company. Former Chair of the Council for Responsible Nutrition (‘CRN’).

(For description of CRN, please see: http://www.crnusa.org/who_about.html)

Board of Directors

Page 17: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

Investment Opportunity Several metrics make KonaRed's stock a buying opportunity:   1. Immediate acceptance and placement on major retail shelves of newly

created KonaRed RTD Cold Brew Coffees = increased revenue with great margins – Beverage World BevStar Award Winner   2. Turnaround for sales of premium juice beverages   3. Newly created revenue streams with direct sales and industrial division

4. Coffee is the number two traded commodity in the world, and is an $18 billion annual industry in the US alone

5. RTD Coffee is the fastest beverage category in the US

Page 18: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

QTCQB: KRED

• Nevada incorporation • Recent price – July 22/2016: $0.04859 • 52 week trading range: $0.04 - $0.14 • Approx. avg. daily volume: 300,000 shares/day • Market Capitalization: $6.5 million • Shares: 134,591,534 outstanding

107.8 million free trading 26.8 million restricted 877,500,000 authorized

Page 19: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

Capitalization Table

Shares Outstanding %

Common Stock 134,591,534 73%

Options1 7,000,000 4%

Warrants2 31,784,848 17%

Convertible Notes3 11,806,156 6%

Fully Diluted Shares Outstanding 185,182,538 100%

1 Weighted average exercise price – options: $0.19

2 Weighted average exercise price – warrants: $0.16

3 Weighted average conversion price – convertible debt: $0.18

Page 20: Forward Looking Statements - Shopify fileForward Looking Statements The Securities and Exchange Commission (‘SEC’) encourages companies to disclose forward-looking information

Corporate ProfileKonaRed Corporation

Head Office: 2829 Ala Kalanikaumaka St., Suite F-133 Koloa, Hawaii 96756 T. 808.212.1553 www.konared.com

California Distribution Center: 1101 Via Callejon #200 San Clemente, CA 92673-4230 T. 808.212.1553

OTCQB: KRED CUSIP: 50048Y104 Incorporation Number: E0477612010-4 Fiscal Year End: December 31st