Forrester Consumer Forum Lithium Karen Orton 1008
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Social Driven Marketing on a Shrinking Budget Karen Orton Vice President of Enterprise Solutions October 29, 2008
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Transcript of Forrester Consumer Forum Lithium Karen Orton 1008
Social Driven Marketing on a Shrinking Budget
Karen Orton
Vice President of Enterprise Solutions
October 29, 2008
Lithium: Leader in Enterprise Social Media
We build, power, and managethe largest, most successful, and most visible
customer communities in the world
Robust enterprise social media platform
Focus on engaging your customer advocates
We help from planning to launch to ongoing management
130+ Enterprise Customer Communities
A Decade of Experience
Lithium: World Class Customers and Communities
The New Reality
What are today’s marketing priorities?
How does social media help the cause?
How do I get started?
What are today’s marketing priorities?
Work smart – leverage your greatest asset: Your Customers
Get them to help you: Sell others
Help others
Provide you with insight and ideas
Build a foundation that will serve you tomorrow
How Does Social Media Help the Cause?
Sprint: Has Customers Buzzing
Higher Margin Contribution
Reduced Spend on Marketing thru Buzz
Sage Software: 15 Point Increase in NPS
Launched in January 2008
Fair Isaac: Scoring Big with Customers
Community members purchase 25% more than non-community members
Barnes & Noble: Clubs & In-Post eCommerce
Transaction enabled within the community
Connecting customers with each other, authors and driving commerce
How Do I Get Started?
How To Get Started
Ask your customers Ideas – A great ice breaker
Connect with blogs High on “safety meter”
Start with a Forum Proven, customer-driven conversations
Lithium Ideas: Tap Your Customers for Ideas & Insight
Ability to generate ideas from your customers and prospects
Suggest, rate and track:•Most Popular•Highest Rated •And more…
Lithium Blogs: Conversations Can Start Here
Convert blog posts to the forum to expand the conversation, or forum threads to a blog
Lithium Forums: User Connections & Conversation
Forums simply work
Can be used in a multitude of ways to create lively and functional communities
Lithium’s forums are easy for a newbie
Have special appeal for the super-user, your customer advocate
Your customer advocates will take ownership
Optimization
Strategy
Launch
Lithium’s proven formula for success
• Strategy and Planning
• Launch Services
• Optimization Services
• Measurement: Metrics, Reporting, and Advanced Analytics
Measurement
10 Years of Community Management Expertise
In tough times, work with a market leader
Let us guide you
And, help you achieve true business results
Karen Orton
We can help you.
Visit us in the Technology Expo
www.lithium.com
Thank You!
