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Formidlingsavdelingen
formidle- middleman- “go between”
information
disseminatecommunicateinform
department
Giving societysomething that is
critically important:
knowledge
people + information
Where do people go for information?
How are people made aware of information?
ACTIVE
PASSIVE
newspapers, magazines, etctelevisioninternetbooksexhibitions
newsbillboardsadvertising - TV, print
Film = active + passive
select to watchshow film to specific groups
accidental tourists
Where do people go for information?
How are people made aware of information?
ACTIVE
PASSIVE
newspapers, magazines, etcinternetbooksexhibitions
newsbillboardsadvertising - TV, print
filmactive + passive
media contactsnews articlesweb sitesbooks
press releasesposters, brochures, flyerstheme campaignsadvertising
news bits, 30, 50archives
FORM
FORM at UiB is special
•publication (text)
•media contacts
•photography
•design / multi-media
•TV
•technical support
Public Relations
Public Affairs
Liaison Office
InfoCentre
Public Outreach
Info, communication & mediaMediaCom...
scientists public
information, new technology, health, security, ...
support, regulations, recruitment, ...
Dedicated public outreach programmescan help optimise this exchange.
language, time, ...X
Beyond the Scientists: the importance of engaging the public,
a Public Outreach model
scientists public
new, important, relevant research
Public Outreach specialists
general public
industry
leaders
Schools
media
•resources•coherent, consistent strategies•long-term planning•networking
Effective public outreach requires:
FORM at UiB
•publication (text)
•media contacts
•photography
•design / multi-media
•TV
•technical support
FORM: publication / text
UiB MagasinetPå Høydenwww.uib.noEnglish news
Projects / otherforskning.nobilag”international pack”presentation materials specific projects
FORM: media contacts
Consulting services about media contacts
Special media services / projects
•researchers•UiB leadership•media personnel
•presentation of doctoral students•Forskningsdagene.•presentation of special groups
FORM: photo
documentationarchivesportraitsphoto-journalismtechnical photography
FORM: design / multi-media
both supporting and independent activities
team with diverse qualifications•virtual TV•advanced design•multimedia design•web design / structure•printed material production
also consulting services in these areas
FORM: film / documentary
- video bits, 30, 50, series- web tv- interactive video / web- video archive
Some recent productions:
Værets ansikt Blå revolusjon GrottemannenUtenfra men hjemmeOfflineBarndommens rikeTre historier fra helveteOm Golfstrømmen skulle stanse ... Laurie Grundt - kaospilotDecoding the IcelandersLæreplan+http://www.univisjon.no
FORM: technical support
•central apparatus room supporting 6 video editing suites + 1 sound room•editing suites: 4 Mac-based Media 100, 1 Final Cut Pro, 1 for DVD production•sound room: PROTools, Yamaha 02/96 with 5.1 monitoring - sound mixing for
both TV & DVD•dubbing studio (20m2)•control room for the studios•combined classical 3-camera TV studio + virtual studio (141m2)•prop / set workshop + prop / set storage facilities•smaller auditorium (43 seats, 82m2) for video conferencing (IP) - 3 camera + 2
video projectors•small video conference room (3-4 persons, ISDN)
Case study: film documentary
Decoding the Icelanders - a modern Viking saga
•genetic research project•decoding unique population•DeCode Genetics•a modern Viking saga•film prize•formidling prize
Case study: video via web
Læreplan+
•web-based educational tool•web-based "video library"•visual background to contemporary issues•classroom tool•2 themes / year
http://www.univisjon.no/L+
Case study: design / multi-media
Arkeoland
•archaeological digital
resource library•interactive teaching•interactive learning
presentations•multi-media
http://www.uib.no/arkeoland/
UiBknowledge
you!
FORM