Foresight Cards

Order the pack of cards or download more free workshops using the Foresight Cards on:www.foresightcards.com

- Stress testing your Business Model –multidisciplinary group edition

Order or previewBusiness Model Generation on:www.businessmodelgeneration.com

* Both products are from different companies/institutions/developers which aren’t related

www.businessmodelgeneration.comForesight cards The Business Model Canvas

www.businessmodelgeneration.comForesight cards The Business Model Canvas

OfferAttention for the

customer Attention for the

Organisation

Accountablity

Foresight cards Create your Business Model Canvas

Purpose: Stress testing a business model.Components: The Business Model Canvas, The card ‘patterns of change’.

Phase 1 – Creating your Business Model• Handout the Business Model Canvas model.• Each workshop participant creates his own business model, starting with the value

proposition or the customer segment.

• After 15 minutes, create teams of 3 people• Everybody explains his business model to each other• Meanwhile correct / explicit your business model canvas through feedback• At the end of the first hour, everyone has created a sustaining business model.

www.businessmodelgeneration.com

Macro – contextual levelThe contextual level consists of ‘global forces’, think about: economical developments, demographics, politics, technological developments and social developments. Foresight Cards – STEEP edition focusses on external forces that address the contextual level.

Meso – transactional levelThe transactional level consists of ‘market forces’, think about: suppliers, supply and demand, distribution, competitors and strategic alliances.

Micro – organizational levelThe organizational level involves forces that address the internal environment of the firm. Think about: vision, mission, strategy, resources, processes, products and services.

PEST, DESTEP, PESTLE, STEEPLE, LESTEP…Foresight cards Our (STEEP) environment

Example of “our values”

5 minute discussion with your group

- How does this theme affects your business model canvas?

Foresight cards Environment

Example of “our values”

5 minute discussion with your group

- How does this theme affects your business model canvas?

Future of “our values”

In your discussion about values…

- What future development do you see regarding this theme?

Again, 5 minute discussion

Foresight cards Trendwatching?

Future events…

- Perspective of Time- Perspective of Relevance- Perspective of Reliability of information- Perspective of Uncertainty

Predetermined <-> Controversy- Perspective of Change

Trend / Gradual- / Abrupt discontinuity Increased usaged of digital devices

Oil spill

Foresight cards Talking about the future

Foresight cards Perspective of change

Time, Relevance, Uncertainty, Reliability of information and CHANGE:

Foresight cards Perspective of change

Foresight cards Foresight Cards

Foresight cards Foresight stress testing

Purpose: Stress testing a business model.Components: The Business Model Canvas, The card ‘patterns of change’.

Phase 2 – Stress testing a Business Model• Each player shows the Business Model Canvas on

the table.• Shuffle the cards and deal each player seven cards.• The first player looks at the other business models

and chooses a card with a pattern of change symbol.

• The player shows his card, and speaks out his chosen pattern of change. And explains why this is happening to the chosen business model.

• The affected player speaks out how he changes hisbusiness model to address the impact. If done correctly he wins the card.

• Clockwise the next player chooses a card.• The player who has won the most cards

wins the game

“Reflection” - What did you/we learn?

Foresight cards Perspective of change

Foresight cards Foresight Cards information

This analysis tool helps to assess the external macro environment!

The Foresight Cards contains 125 macro forces classified into the STEEP categories (social, technological, economical, environmental and political). Other known acronyms derived from STEEP are: PEST, PESTLE, STEP, STEPJE, STEEPLED, DESTEP and LEPEST. The STEEP acronym is well known and used all over the world as a basis for external analysis.

For example the STEEP cards can be used by individuals and groups to have workshops to:• create awareness about past, current and future changes;• stress test a business model;• create a SWOT analysis;• energize;• tell a story;• discuss certain (strategic) topics;• think about systems and how external developments connect to each other;• determine key-uncertainties to create future scenarios (scenario planning);• etc. etc. etc.

Check the www.foresightcards.com website for more information, to download other workshops and how to order the pack of cards.