Ford fiesta lfsn 2011
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7/31/12 Present to FMI 1 Ford Fiesta LFSN 2011
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Transcript of Ford fiesta lfsn 2011
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Ford Fiesta LFSN 2011
KPI: increase 10,000 fans on Fiestapage Current fans (31 Oct 2011):
84,106 Fans Facebook Fans: From July 22th 54.731 fans to Sept 30th 83.851 fans
New Fans à 29.120 fans More than 10.519 total Like and Comments on all posts Reached 1.860.797 total daily news feed impression LFSN traffic: 67.151 total LFSN page views 19.672 registrations 651 photo submissions 44.723 votes Twitter Followers From 474 followers to 1045 followers
Overview
Increased 53%
Increased 120%
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Best Winner
Best votes
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Best Picture
Entry ID: 835997 Vote Count: 2249
Entry data: ID 812645 Foto ini diambil pas jalan santai bersama teman-teman di Bukit Sentul dengan Ford Fiesta 1.6A/T yang enak diajak ngebut maupun santai. Anak muda abis lah. Vote : 2 Registration data: [email protected] Yos Kusuma (Facebook User) M - 9/27/2011 2:07 Yos Kusuma
There are also periodic winners for votes and best pictures
Highlight Utilize Facebook base as tools to create Engagement and increase the awareness
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- Optimization Ford Fiesta di Indonesia to be an interactive tools between Ford Fiesta & consumer - Use Love Fiesta Snap It Now to push, activate & interact with the community
Period 20th Jul Aug Sept
LOVE FIESTA SNAP IT NOW 2011
Ford Fiesta di Indonesia Facebook Fans page : Add 10.000 Fans + 50.000 Page Views KPI
The Stages & KPI
Activities Supports
Editorial Plan FB
Social Ad
Twitter Influencer
Period
22 July – 23 Sep 2011
22 July – 19 Sep 2011
22 July – 30 Sep 2011
Optimize Ford Fiesta di Indonesia Fans page
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2619 regs
4049 votes 2501 regs
3252 votes
2133 regs
3267 votes
Fb like ad, sponsored story (22-27 sept)
Social ad (28 july – 19 sept) Social ad (26-28 july)
29/7/2011
26/7/2011
25/7/2011
Iims 2011 (22-31 july)
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votes registrations entries
269 registrations per day 9 entries per day 613 votes per day
LFSN Activity History
237 clicks via Twitter @fitrop
523 clicks via Twitter @gadiiing
