Forbes Asia Magazine · Forbes Asia Magazine Extending The Forbes Brand Of Journalism In Asia...

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Forbes Asia MagazineExtending The Forbes Brand Of Journalism In Asia

Forbes Asia serves as Asia-Pacific’s definitive voice celebrating entrepreneurial capitalism and business. Each issue identifies and profiles Asia’s noteworthy individuals – from the richest people to the most powerful businesswomen and to the most philanthropic, and the executive ranks of the most dynamic companies – from the up-and-comers to the best big corporations. Forbes Asia presents relevant local features and authoritative reporting that is especially engaging to Asia’s most influential and successful business leaders.

Launched in September 2005, Forbes Asia brings the Forbes style of journalism to the region. Written and edited specifically for Asia-based top management, entrepreneurs and those aspiring to positions of corporate leadership, every issue of Forbes Asia gives equal weight to original Asia-specific articles and the best of Forbes from the rest of the world.

In addition to Forbes Asia, Forbes’ presence in the region also includes eight local editions: Forbes China, Forbes India, Forbes Indonesia, Forbes Japan, Forbes Korea, Forbes Mongolia, Forbes Thailand and Forbes Vietnam. Forbes Asia and the eight local editions have a combined circulation of 500,000, offering marketers unparalleled access to senior business leaders in this prospering region.

http://www.forbesmedia.com


Editorial CalEndar is subjECt to ChangE. *On-sale for three months^Issue to be distributed at the Forbes Global CEO Conference

2015 Editorial Calendar

last updated 03/12/15

issue Editorial thEmE Closing on salE

January Hong Kong Rich list Dec 8 Jan 10

February australia Rich list Jan 5 Jan 30

March Malaysia Rich listasia’s power Business Women Feb 2 Feb 27

special Issue* the World's Billionaires Feb 16 Mar 13

april Japan Rich list Mar 9 Apr 3

May Korea Rich list Apr 6 May 1

June the Forbes Global 2000: The World’s Leading Companiesthailand Rich list

May 11 Jun 5

July Best under a Billiontaiwan Rich list Jun 1 Jun 26

augustFabulous 50 Companies in asia singapore Rich listCelebrity 100

Jun 29 Jul 24

september Heroes of philanthropyphilippines Rich list Aug 3 Aug 28

October India Rich list Aug 31 Sep 25

special Issue*^ Forbes 400: The Richest People in Americaasia’s 50 Richest Families

Sep 14 Oct 9

November China Rich list Oct 5 Oct 30

december 2015 Businessman of the Year Indonesia Rich list Nov 9 Dec 4



Forbes Asia Powerhouse Issues

Issues:

January: Hong Kong Rich List

February: Australia Rich List

March: Malaysia Rich List

april: Japan Rich List

May: Korea Rich List

June: Thailand Rich List

July: Taiwan Rich List

august: Singapore Rich List

septeMber: Philippines Rich List

OctOber: India Rich List

nOveMber: China Rich List

DeceMber: Indonesia Rich List

Forbes Asia Rich Lists

Forbes identifies Asia’s wealthiest people throughout the year, spotlighting the

richest people in 12 different markets. Forbes Asia Rich List issues are closely

read by tycoons, business leaders and the media.


For More InForMatIon, VIsIt www.forbesmedia.comFor More InForMatIon, VIsIt www.ForbesMedIa.coM

Forbes Asia Powerhouse Issuesasia’s pOwer business wOMen: Forbes Asia Power Businesswomen list honors 50 outstanding women who are driving the region’s remarkable economic rise. From CEOs and entrepreneurs to billionaires and philanthropists, these honorees are redefining power and success and inspiring a new generation of emerging leaders.issuE: March 2015 Closing datE: February 2, 2015

the wOrlD’s billiOnaires: This year’s issue ranking the world’s billionaires zeros in on the wealthy leaders who successfully expand their businesses across borders, focusing on the billionaires who have a high percentage of wealth extending outside their native country.issuE: March Special Issue Closing datE: February 16, 2015

the FOrbes glObal 2000: The World’s leading Companies: Features the 2,000 largest, most influential public companies driving and defining the global economy. Forbes ranks the 2,000 companies based on sales, profits, assets and market value.issuE: June 2015 Closing datE: May 11, 2015

best unDer a billiOn: Forbes Asia’s “Best Under A Billion” list highlights 200 of the best small and midsized listed companies in Asia Pacific with annual revenue under $1 billion, have positive net income and publicly traded for at least a year. Companies are also screened on sales growth, earnings growth and return on equity. issuE: July 2015 Closing datE: June 1, 2015

FabulOus 50 cOMpanies in asia: Forbes Asia’s “Fabulous 50” companies are the best of Asia Pacific’s biggest publicly traded companies, with at least US$3 billion in annual revenue or market capitalization. Companies are analyzed in several areas, including revenue, profits, return on capital, share-price movements and outlook.issuE: August 2015Closing datE: June 29, 2015

celebrity 100: This list of savvy celebrities demonstrates the evolving relationship between stardom and Silicon Valley by setting a new standard for what it means to make it in the business of celebrity.issuE: August 2015 Closing datE: June 29, 2015

herOes OF philanthrOpy: Forbes Asia’s list of Heroes of Philanthropy spotlights 48 of the most notable philanthropists in the Asia Pacific, four each from 12 countries across the region. This annual roster highlights some of the most innovative and generous donors who are making a difference to those in need and encouraging others to give. issuE: September 2015 Closing datE: August 3, 2015

FOrbes 400: The riChesT people in ameriCaThe definitive list of wealth in America with features highlighting philanthropists who are putting their wealth to work to change the world for the better.issuE: October Special Issue Closing datE: September 14, 2015

asia’s 50 richest FaMilies: Powerful, close knit families have dominated Asian society for centuries and built many of its largest businesses. Forbes will deliver the definitive list of family wealth in the region, profiling and ranking the 50 wealthiest families by their net worth. issuE: October Special IssueClosing datE: September 14, 2015

2015 businessMan OF the year: Forbes Asia editors choose the man or woman whose accomplishments as a business owner, manager or investor symbolize the year’s best practices in the region. Past winners include Lei Jun of Xiaomi, Wang Jianlin of Dalian Wanda Group, Morris Chang of TSMC, Dhanin Chearavanont of CP Group, Tony Fernandes of AirAsia, Richard Elman of Noble Group, K.V. Kamath of ICICI Bank, Nandan Nilekani of Infosys, Victor and William Fung of Li & Fung and Ratan Tata of Tata Group.issuE: December 2015 Closing datE: November 10, 2015



Bleed: Add 15% to the unit rate. All rates in U.S. Dollars. To advertise in Forbes Asia, please contact: Serene Lee at [email protected]

2015 Advertising Rates

1 Page $22,000 $19,360 $18,700 $18,040

2/3 Page $16,500 $14,520 $14,030 $13,530

1/2 Page $13,200 $11,620 $11,220 $10,820

1/3 Page $8,580 $7,550 $7,290 $7,040

2nd Cover Spread $61,600 $54,210 $52,360 $50,510

2nd Double Page Spread $57,200 $50,340 $48,620 $46,900

3rd Double Page Spread $55,000 $48,400 $46,750 $45,100

4th Double Page Spread $52,800 $46,460 $44,880 $43,300

1st 6 Full Page $26,400 $23,230 $22,440 $21,650

3rd Cover $28,600 $25,170 $24,310 $23,450

4th Cover $33,000 $29,040 $28,050 $27,060

Circulation: 80,000

opEn 4 insErtions 8 insErtions 12 insErtions



#Business Elite (BE) Asia - a survey that measures the media consumption, business and personal profile of Asia’s top business executives

*Top Management = CEO, President/Chairman, CFO, COO, CIO/CTO, CMO, Other Chief Officer, Executive/Senior Vice President, GM, MD

Source: BE:ASIA 2014 : Ipsos MediaCT

DemographicsForbes Readers are Affluent and are Influential Business Leaders.

Male / Female 84% / 16% 83% / 17%

Average Age 46 47

ForbEs rEadErs Business elite (Be)# universe

businEss dECision makErs ForbEs rEadErs Business elite (Be)# universe

Any business purchase involvement 86% 80%

IT business purchases 53% 47%

Financial services business purchases 44% 36%

Expenditure on business purchases $5,058,291 $4,224,155

Involved in business internationally 72% 59%

Income $211,573 $183,230

Net Worth $1,606,766 $1,280,085

Has Private Banking 46% 37%

Has Premium / Priority Banking 35% 27%

aFFluEnt indiViduals ForbEs rEadErs Business elite (Be)# universe

C-Suite 48% 40%

Owner / Partner / Top Management* 77% 70%

sEnior EXECutiVEs ForbEs rEadErs Business elite (Be)# universe



#Business Elite (BE) Asia - a survey that measures the media consumption, business and personal profile of Asia’s top business executives

Source: BE:ASIA 2014 : Ipsos MediaCT

DemographicsForbes Readers are Frequent Travelers, Savvy Investors and Live the Good Life.

saVVy inVEstors ForbEs rEadErs Business elite (Be)# universe

liVE thE good liFE ForbEs rEadErs Business elite (Be)# universe

3+ investments 82% 71%

6+ investments 43% 29%

Revenue generating property 33% 26%

A watch worth US $5,000+ 42% 32%

Jewellery worth US $5,000+ 31% 24%

Luxury clothing and accessories 46% 37%

Club membership 41% 33%

Taken a holiday with a cost of US $3,000+ 38% 30%

Own a holiday/2nd home 36% 25%

FrEquEnt traVElErs ForbEs rEadErs Business elite (Be)# universe

Travel on first / business class 56% 43%

Average air trips 13 10

Average hotel nights 20 17



Forbes Asia Production Specifications

Note: Forbes Asia recommended gutter safety is 1/8’’ (1/16’’ or 1.5 mm on each side).

PRINTING: Web offset/Digital

AD siZetrim

(Width X dEpth)non-blEEd blEEd blEEd liVE arEa

Single Page8" x 10-1/2"

203 mm x 267 mm

7" x 10"

178 mm x 254 mm

8-1/4" x 10-3/4"

209 mm x 273 mm

7" x 10"

178 mm x 254 mm

Spread16" x 10-1/2"

406 mm x 267 mm

15" x 10"

381 mm x 254 mm

16-1/4" x 10-3/4"

413 mm x 273 mm

15" x 10"

381 mm x 254 mm

2/3 Page(on two columns)

5" x 10-1/2"

127 mm x 267 mm

4-5/8" x 10"

117 mm x 254 mm

5-1/4" x 10-3/4"

133 mm x 273 mm

4-5/8" x 10"

117 mm x 254 mm

1/2 Page Spread (horizontal)

16" x 5-1/4"

406 mm x 133 mm

15" x 4-7/8"

381 mm x 124 mm

16-1/4" x 5-1/2"

413 mm x 140 mm

15" x 4-7/8"

381 mm x 124 mm


5" x 7-7/8"

127 mm x 200 mm

4-5/8" x 7-1/2"

117 mm x 191 mmN/A N/A

1/2 Page(on three columns)

8" x 5-1/4"

203 mm x 133 mm

7" x 4-7/8"

178 mm x 124 mm

8-1/4" x 5-1/2"

209 mm x 140 mm

7" x 4-7/8"

178 mm x 124 mm

1/3 Page(on one column)

2-5/8" x 10-1/2"

67 mm x 267 mm

2-1/4" x 10"

57 mm x 254 mm

2-7/8" x 10-3/4"

73 mm x 273 mm

2-1/8" x 10"

57 mm x 254 mm


5" x 5-1/4"

127 mm x 133 mm

4-5/8" x 4-7/8"


1/6 Page(on one column)

2-5/8" x 5-1/4"

67 mm x 133 mm

2-1/4" x 4-7/8"




Forbes Asia Forum: The Next TycoonsHONG KONG

The Forbes Asia Forum on The Next Tycoons convenes some of Asia’s outstanding business leaders of the next generation. The forum will spotlight how Asian companies and family dynasties are nurturing the next wave of entrepreneurial talent and sowing the seeds of prosperity for the years to come.

Forbes Asia Signature Events

Forbes Global CEO ConferenceMANILA, PHILIPPINES

Founded in 2001, the Forbes Global CEO Conference gathers some 400 global CEOs, tycoons, entrepreneurs, up-and-comers, capitalists, and thought leaders to discuss and debate key issues of global concern and to build new partnerships.

Best Under A Billion Award Ceremony & DinnerForbes Asia identifies 200 of the best small and midsized listed companies in Asia Pacific. The winners are recognized at an award ceremony and dinner, during which they will be presented with the current year’s awards.

JUNE 29, 2015

OctObEr 12 - 14, 2015

NOVEMbEr /

DEcEMbEr 2015

NOVEMbEr /

DEcEMbEr 2015

Fabulous 50 Award Ceremony & DinnerForbes Asia identifies Fab 50 companies comprising the best of Asia Pacific’s biggest publicly traded companies. The Fab 50 winners are recognized at an award ceremony and dinner, during which they will be presented with the current year’s awards.



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