By:-Niraj Kumar

Introduction Foodpanda is a global online food delivery marketplace headquartered

in berlin, Germany and operating in more than 40 countries across four continents

The services allows users to se;ect from local restaurants and place orders via the website or mobile application.

Users of foodpanda order cuisines from more than 25000 restaurants worldwide.

Nature of the business

B2C services restaurant menus, customer reviews and 4000 restaurants spread over 40 cities in India.

With just a few clicks you can order from a wide variety of delicious online cuisines

Target people-Tech savvy people Food Ecommerce Industry

Customer persona :-The busy foodie Always busy Prefers convenience over ambiance Tech savvy Age-18-30 Urban To have a variety of food options without the constraint of time/place

What is foodpanda?

BUSINESS MODEL

FoodPanda

RestaurantEnd User

SWOT ANALYSIS

STRENGTH• Trained people for

making and delivery• International

understanding of business

• Better customer support

• Wide coverage oof restaurants

Weakness • Quantity required for

free delivery• Order only available

from restaurants that are locataed in the zone of the order place

• Has not yet covered all the areas in the city

Opportunities• Growing market for

potential customers

Threats• Increasing potential

competitors• Negligence of potential

competitors• Low customers at

present

India market and some popular cuisines and restaurants

Globally market

Competitors

Internet and social media report

Social media

Marketing and promotions

Current offer

App marketing

Google play store review

Thank you!