Food Truck Design...Food Truck Design Color is an integral part of your food truck’s design, and...
Transcript of Food Truck Design...Food Truck Design Color is an integral part of your food truck’s design, and...
Food Truck Design,
Logo, and Slogan
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Food Truck Design
Picture this: You’re walking through a food truck festival,
and you see four trucks lined up along the very first street.
One of them is a bright, colorful food truck with big graphics
and an appealing cartoon character on the sides and a giant,
professionally printed menu board next to the ordering
window. Two of them have pretty basic designs—one is plain
red with the truck’s name printed in big, black script letters
across the side and the other is a blue truck with the name
in blocky, green letters. The last one is a sort of old-looking
white truck with a big banner announcing the truck’s name
above the ordering window and some whiteboards with
handwritten daily specials sitting near it.
Based on first impressions alone, which one are you going to
choose?© 2017 Business Girl. All Rights Reserved.
Food Truck Design
Color is an integral part of your food truck’s design, and it
can communicate some big messages about your brand.
Some trucks choose colors that bring to mind the foods
they’re serving, while others opt for hues that evoke a
certain mindset.
• Liba Falafel’s bright, lime
green truck brings
freshness and crisp flavors
to mind.
© 2017 Business Girl. All Rights Reserved.
Food Truck Design
Fans need to know your food truck’s name—but what should they see when they look at it printed on the side of your truck? Are you all about fun and whimsy? Or does your truck’s menu lean toward the elegant and classy?
Many Food truckers have found the perfect fonts to convey important truths about their brands without ever having to say a word:
Blast Off! is one food truck that’s all about having fun. They describe their menu as “intergalactic comfort food for the masses,” and the truck has a giant rocket printed on the side. The use of a comic book style font fits in well with the truck’s theme and imagery, and fans know that they’re in for a special treat with this truck.
© 2017 Business Girl. All Rights Reserved.
Food Truck Design Images and iconography are perhaps the easiest way to
communicate your truck’s brand with potential customers—and
FoodTruckrs all around the country have found great artists to
help them communicate their brands to fans.
•Monster PBJ’s mascot is one of our
favorites—it’s fun, friendly, and very
recognizable. Along with the colored
layers on the truck that mimic the
classic ingredients in a PB&J, this
bright purple monster brings out the
kid in every fan and definitely grabs
attention from the street.© 2017 Business Girl. All Rights Reserved.
What is a logo?
Mark or icon that identifies a business
© 2017 Business Girl. All Rights Reserved.
5 Tips for an Effective Logo Design
Simple
Memorable
Timeless
Versatile
Appropriate
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What is a slogan?
A short and striking memorable phase used in
advertising
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5 Tips for an Effective Slogan
Short and simple
Focus on what makes you different
Timeless
Make sure it can stand-alone
Consider your target market
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Slogan and Logo Game
https://play.kahoot.it/#/k/74804b4c-ede4-4078-bae6-23e164b6e64c
© 2017 Business Girl. All Rights Reserved.
Scratch Paper
INDIVIDUALLY
On a piece of scratch paper draw an illustration of your
food truck logo. Be prepared to share with your group!
© 2017 Business Girl. All Rights Reserved.
Food Trucks Once each member of the group has finished designing a logo for
the food truck the group will evaluate each other’s work. If groups
need to do additional brainstorming this is the time to do it.
Would it be better if you combined elements from each of your
designs? Color Schemes? Etc.?
Groups need to complete the following:
1) Draw your truck on poster board. You must color your truck
with the appropriate color scheme you decided on as a group.
2) You will use the computer to complete the design of your
logo for the food truck and save/print a copy to use.
3) You will be in charge of creating a slogan for your food
truck. On the poster you will record the slogan and then
explain why the color scheme, fonts, food truck design, logo,
and slogan were selected. Explain why they are a good fit for
your brand image.
© 2017 Business Girl. All Rights Reserved.