Chuck the Food Truck
description
Transcript of Chuck the Food Truck
Chuck the Food TruckUsing Instagram for Marketing
Window Shopping Theory Food Looks Better than it Sounds Visual Reality
Why Visual is Better:
Instantaneous Social Network Hashtags Requires
Application
Professional Cross-Appeal Internet Access More Text
Instagram vs. Webpage
Examples of Hash Tags
Examples of Food Photos
BeforeAfter
Target the “key” demographic. Young, Hip, Business Professionals
Use visual stimuli to generate interest Take advantage of a free, on-the-go way of
marketing the product
Goals & Objectives
Download application and create an account (only e-mail needed.)
Take picture. Upload to Instagram. Choose photo filters that optimize the
appearance of the food. Choose effective “hashtag” keywords. “Geotag” where the picture is being taken. “Tag” any persons who have expressed
interest or are “followers”
Step-by-Step Instructions
Use to take pictures of other things to build interest in other ways. ◦ Take pictures of the truck & its location◦ Take pictures of the people (employees and
guests) Follow other users on Instagram.
◦ They will receive notice and can follow you back◦ Get to better know your audience
Its compatible with other social media tools like Facebook, Twitter and Tumblr
Alternate Ideas
Frommer, Dan. “Here’s How to Use Instagram.” Website http://www.businessinsider.com/instagram-2010-11?op=1
References