Food Truck Branding Book
-
Upload
nichole-wierschem -
Category
Marketing
-
view
175 -
download
3
Transcript of Food Truck Branding Book
Table Of Contents
Creative Brief 3
Logo 4
Colors/Fonts/Tagline 5
Menu 6-7
Food Truck 8
Website 9-10
Digital Ad’s 11-13
Creative Brief
OBJECTIVE To brand a new Food Truck that is focused on serving alcohol to adults in popular locations at night and at big events such as weddings, corporate meetings and other upscale events.
AUDIENCEThe main audience is men and women over the age of 21. Specifically those running events in which a bar will be needed. It is a new trend to have food trucks at events. This truck would essentially bring a bar to any event needed, and provide entertainment to all guests!
STRATEGY Potential customers need to know that it is a upscale beverage truck that they can rent out for events. That it only serves to 21 and older and provides the best drinks in a fun trendy fashion.
CHANNELS Through social media, digital advertisements and word of mouth through customers. Additionally by attending big food truck events such as festivals and citywide events.
TACTICS Through social media, and traditional ads I believe people will hear about it. Positioning it in local areas that have a lot of buzz will additionally help potential customers become aware of its services!
3
COMPETITION The main competition will be bars in the area of the food truck, and other companies that cater events. I believe that my brand will be different however just because it is following the new food truck trend and is more innovative and could get more buzz from guests attending the events.
ENGAGEMENT People will get involved by either renting the truck or by ordering from it. If the service is great, other people will hear about it through word of mouth and social media. Word of Mouth is what will bring other people to this truck; therefore customer service will be of up-most priority to this truck.
EXTENSIONS The idea that it is a food truck means it is easy to expand. If the truck has success, several other trucks could be created in other big cities around the country and a chain could be created. If successful, it could also be turned into an upscale bar in big city locations.
LAUNCH The launch will occur at a big city food truck festival, where the name and idea can be spread to several people at one time. It will help get the word out to individuals who may want the truck to come to their own events.
Colors | Fonts | Tagline
RGBR: 0G: 153B: 153
CMYKC: 81M: 20Y: 42K: 1
Web Safe009999
Pantone7716 C
RGBR: 255G: 255B: 255
CMYKC: 0M: 0Y: 0K: 0
Web Safeffffff
PantoneWhite
RGBR: 0G: 0B: 0
CMYKC: 0M: 0Y: 0K: 100
Web Safe0000000
PantoneBlack
Fonts:
MOON
Always In My Heart
Montez
Dafont.com
Dafont.com
Dafont.com
TagLine:
Cocktails That Come To You
5
Menu
Uncorked
Liquor Choices
B eerShiner | Budweiser | CoolerSLight 65On Tap
By The BottleBlue Moon 6
Bud Light Lime 4
Miller High Life 4
Lone Star 5
Gueniss 8
Sam Adams Boston 7
Michelob Ultra 3
Angry Orchard 5
Corona 6
IPA 9
Sp eciality CocktailsOld Fashioned 8
Martinez 7Martini 9
Manhattan 6Brooklyn 8Daiquiri 10
Margarita 10
Sidecar 9
French 75 11
Bloody Mary 7Negroni 9
Ramos Gin Fizz 6Mint Julep 11
Whiskey Sour 7Cosmopolitan 9
Mai Tai 8Others Available Upon Request
WinePinot Noir 8 | 20
Au Contraire. Sonoma Coast, California
Pinot Noir 9 | 18
Ponzi."Tavola", Willamette Valley, Oregon
Merlot 12 | 26
Duckhorn. Napa Valley, California
Cabernet Sauvignon 11 | 24
Silver Oak. Alexander Valley, California
Red Blend 9 | 20
Pahlmeyer"Jayson," Napa Valley, California
Bolgheri 13 | 32 Antinori. Tuscany, Italy
Malbec 14 | 36
Terrazas de los Andes. Mendoza, Argentina
Cabernet Franc 12 | 28
Guy Saget. Loire, France
Pinot Noir/Syrah 6 | 15
Willamette Valley, Oregon
Zinfandel 11 | 21
Edmeades. Mendocino County, California
Chardonnay 7 | 20
Concannon. Livermore Valley, California
Pinot Grigio 10 | 23
Santa Margherita. Valdadige, Veneto, Italy
Sauvignon Blanc 11 | 24
Marlborough, New Zealand
Moscato 8 | 20
Terra Andina. Limarí Valley, Coquimbo, Chile
Riesling 16 | 37
S. A. Prüm, Qualitätswein, Germany
Prosecco 11 | 24
La Marca. Italy, NV
Brut Ros 8 | 19éMendocino County, California, NV
Brut 15 | 28
Veuve Clicquot, Italy
Champagne 17 | 39
Loire, France
Red White
Rose
1800 gold tequila99 oranges schnapps
absolut apeach vodkaalbert robin cognac
amarito amarettoschnapps
bacardi 151 rumbaileys coffee
bradys irish creamcaptain morgan parrot bay rum
crown royal whiskeyFireball cinamon whiskey
Five o'clock gingrey goose vodka
hennessy vs cognacjack daniels #7 black tennessee
jagermeisterjameson irish whiskey
jim beam bourbonjim beam devils cutKentucky Bourbon
kahlua white russianmalibu coconut rum
midnight moonshine apple piepatron silver tequila
seagram's lime twisted ginSambouki
SAkeGlennfeddick Skotch Whiskey
skyy 90 vodkasmirnoff 100 vodka
southern comfort 100
Liquor Choices
Pricing Varies Upon Drink Request
MENU
Cocktails That Come To You
6
Menu
Uncorked
Cocktails That Come To You
Sp eciality CocktailsMartini 9
Manhattan 6Daiquiri 10
Margarita 10
Bloody Mary 7Whiskey Sour 7
Cosmopolitan 9Mai Tai 8
Others Available Upon Request
amarito amarettobacardi 151 rum
captain morgan parrot bay rumcrown royal whiskey
Fireball cinamon whiskeyFive o'clock gin
grey goose vodkajack daniels #7 black tennessee
jameson irish whiskeyKentucky Bourbon
malibu coconut rumpatron silver tequila
seagram's lime twisted ginsouthern comfort 100
Liquor ChoicesB eerShiner 5On Tap
By The BottleBud Light Lime 4
Lone Star 5
Gueniss 8
Michelob Ultra 3
Angry Orchard 5
Corona 6Wine
Pinot Noir 8 | 20
Au Contraire. Sonoma Coast, California
Merlot 12 | 26
Duckhorn. Napa Valley, California
Cabernet Sauvignon 11 | 24
Silver Oak. Alexander Valley, California
Red
Prosecco 11 | 24
La Marca. Italy, NV
Champagne 17 | 39
Loire, France
Rose
Chardonnay 7 | 20
Concannon. Livermore Valley, California
Pinot Grigio 10 | 23
Santa Margherita. Valdadige, Veneto, Italy
Moscato 8 | 20
Terra Andina. Limarí Valley, Coquimbo, Chile
White
MENU
The menu on the left page shows all of the drinks/types of alcohol that Uncorked Serves. The menu shown on this page would be what customers would see on a daily basis. They would be able to choose a limited amount of each type of beverage to be served at their events. Each day the truck would choose which drinks they will serve around town.
7
Food Truck
Uncorked
Cocktails That Come To You
Sp eciality CocktailsMartini 9
Manhattan 6Daiquiri 10
Margarita 10
Bloody Mary 7Whiskey Sour 7
Cosmopolitan 9Mai Tai 8
Others Available Upon Request
amarito amarettobacardi 151 rum
captain morgan parrot bay rumcrown royal whiskey
Fireball cinamon whiskeyFive o'clock gin
grey goose vodkajack daniels #7 black tennessee
jameson irish whiskeyKentucky Bourbon
malibu coconut rumpatron silver tequila
seagram's lime twisted ginsouthern comfort 100
Liquor ChoicesB eerShiner 5On Tap
By The BottleBud Light Lime 4
Lone Star 5
Gueniss 8
Michelob Ultra 3
Angry Orchard 5
Corona 6Wine
Pinot Noir 8 | 20
Au Contraire. Sonoma Coast, California
Merlot 12 | 26
Duckhorn. Napa Valley, California
Cabernet Sauvignon 11 | 24
Silver Oak. Alexander Valley, California
Red
Prosecco 11 | 24
La Marca. Italy, NV
Champagne 17 | 39
Loire, France
Rose
Chardonnay 7 | 20
Concannon. Livermore Valley, California
Pinot Grigio 10 | 23
Santa Margherita. Valdadige, Veneto, Italy
Moscato 8 | 20
Terra Andina. Limarí Valley, Coquimbo, Chile
White
MENU
Cocktails Coming to you for: Weddings
Coorporate Parties Events
972-345-7612www.uncorked.com
Uncorked
Cocktails that Come to you
972-345-7612www.uncorked.com
8
Website
This would be the website Uncorked would use. It
has a simple interface with room to share photos and stories.
Additionally there is an option to see where the
truck is and where it will go over the next week.
9
Digital Ad’s
Run Out Of Alcohol at your wedding?
Should Of Uncorked
Uncorked
11
The digital ad campaign would run on social media platforms such as Twitter, Facebook and instagram. They would be placed in my demographics news feeds so they would see them. The goal of the ad’s was to be runny and get possible
consumers to wonder what Uncorked is. I believe it will drive the consumers to the website to learn more and ultimately visit or rent out the truck.