Food Innovation and Renovation-SG Health Promotion Board 2015

24
Food Innovation and Renovation Government Perspective and Expectations 28 Oct 2015 Presented Ann Low , Deputy Director Healthy Food Products Department

Transcript of Food Innovation and Renovation-SG Health Promotion Board 2015

Page 1: Food Innovation and Renovation-SG Health Promotion Board 2015

Food Innovation and Renovation

Government Perspective and Expectations

28 Oct 2015

Presented Ann Low , Deputy Director

Healthy Food Products Department

Calorie intake up Proportion of Singaporeans exceeding recommended intake of calories

2,062 Calories

1998

+250

2,378 Calories

2010 2004

2,624 Calories

Excess of Calorie Singaporeans exceeding recommended intake of calories by an average of 300 calories

2010 2004 1998

48%

59%

34%

Source : National Health Survey 1992,1998 & 2010

Dietary Excesses - Proportion of Singaporeans who exceed allowances for total fat and saturated fat

Dietary Inadequacies Proportion of Singapore with inadequate consumption of Fruits,Vegetable, Whole-grains

Despite eating more, dietary quality has deteriorated

86%

89%

92%

< 2 servings fruits

& Veg

< 1 serving of

Whole -grain.

73%

57%

Saturated fat 70%

42%

Total Fat 61%

2004 2010

Source : National Health Survey 1992,1998 & 2010

Our Diet is characterised by poor fat and carbohydrate quality

8% Wholegrains

92% Refined Grains & Sugar

6 in 10 Singaporeans consume 2 or more sugar sweetened beverage per day 92% of dietary carbohydrate comes from highly refined sources sugar, white rice & bread, refined

noodles

40% Saturated

fat 60% Unsaturated

Fats

Low ratio of unsaturated fat to saturated fat Recommended ratio of saturated fat to unsaturated fat = 1 : 2 Current Ratio = 1 : 1.15

Source : National Health Survey 1992,1998 & 2010

Page 2: Food Innovation and Renovation-SG Health Promotion Board 2015

Food Innovation and Renovation

Government Perspective and Expectations

28 Oct 2015

Presented Ann Low , Deputy Director

Healthy Food Products Department

Calorie intake up Proportion of Singaporeans exceeding recommended intake of calories

2,062 Calories

1998

+250

2,378 Calories

2010 2004

2,624 Calories

Excess of Calorie Singaporeans exceeding recommended intake of calories by an average of 300 calories

2010 2004 1998

48%

59%

34%

Source : National Health Survey 1992,1998 & 2010

Dietary Excesses - Proportion of Singaporeans who exceed allowances for total fat and saturated fat

Dietary Inadequacies Proportion of Singapore with inadequate consumption of Fruits,Vegetable, Whole-grains

Despite eating more, dietary quality has deteriorated

86%

89%

92%

< 2 servings fruits

& Veg

< 1 serving of

Whole -grain.

73%

57%

Saturated fat 70%

42%

Total Fat 61%

2004 2010

Source : National Health Survey 1992,1998 & 2010

Our Diet is characterised by poor fat and carbohydrate quality

8% Wholegrains

92% Refined Grains & Sugar

6 in 10 Singaporeans consume 2 or more sugar sweetened beverage per day 92% of dietary carbohydrate comes from highly refined sources sugar, white rice & bread, refined

noodles

40% Saturated

fat 60% Unsaturated

Fats

Low ratio of unsaturated fat to saturated fat Recommended ratio of saturated fat to unsaturated fat = 1 : 2 Current Ratio = 1 : 1.15

Source : National Health Survey 1992,1998 & 2010

Page 3: Food Innovation and Renovation-SG Health Promotion Board 2015

Food Innovation and Renovation

Government Perspective and Expectations

28 Oct 2015

Presented Ann Low , Deputy Director

Healthy Food Products Department

Calorie intake up Proportion of Singaporeans exceeding recommended intake of calories

2,062 Calories

1998

+250

2,378 Calories

2010 2004

2,624 Calories

Excess of Calorie Singaporeans exceeding recommended intake of calories by an average of 300 calories

2010 2004 1998

48%

59%

34%

Source : National Health Survey 1992,1998 & 2010

Dietary Excesses - Proportion of Singaporeans who exceed allowances for total fat and saturated fat

Dietary Inadequacies Proportion of Singapore with inadequate consumption of Fruits,Vegetable, Whole-grains

Despite eating more, dietary quality has deteriorated

86%

89%

92%

< 2 servings fruits

& Veg

< 1 serving of

Whole -grain.

73%

57%

Saturated fat 70%

42%

Total Fat 61%

2004 2010

Source : National Health Survey 1992,1998 & 2010

Our Diet is characterised by poor fat and carbohydrate quality

8% Wholegrains

92% Refined Grains & Sugar

6 in 10 Singaporeans consume 2 or more sugar sweetened beverage per day 92% of dietary carbohydrate comes from highly refined sources sugar, white rice & bread, refined

noodles

40% Saturated

fat 60% Unsaturated

Fats

Low ratio of unsaturated fat to saturated fat Recommended ratio of saturated fat to unsaturated fat = 1 : 2 Current Ratio = 1 : 1.15

Source : National Health Survey 1992,1998 & 2010

Page 4: Food Innovation and Renovation-SG Health Promotion Board 2015

Food Innovation and Renovation

Government Perspective and Expectations

28 Oct 2015

Presented Ann Low , Deputy Director

Healthy Food Products Department

Calorie intake up Proportion of Singaporeans exceeding recommended intake of calories

2,062 Calories

1998

+250

2,378 Calories

2010 2004

2,624 Calories

Excess of Calorie Singaporeans exceeding recommended intake of calories by an average of 300 calories

2010 2004 1998

48%

59%

34%

Source : National Health Survey 1992,1998 & 2010

Dietary Excesses - Proportion of Singaporeans who exceed allowances for total fat and saturated fat

Dietary Inadequacies Proportion of Singapore with inadequate consumption of Fruits,Vegetable, Whole-grains

Despite eating more, dietary quality has deteriorated

86%

89%

92%

< 2 servings fruits

& Veg

< 1 serving of

Whole -grain.

73%

57%

Saturated fat 70%

42%

Total Fat 61%

2004 2010

Source : National Health Survey 1992,1998 & 2010

Our Diet is characterised by poor fat and carbohydrate quality

8% Wholegrains

92% Refined Grains & Sugar

6 in 10 Singaporeans consume 2 or more sugar sweetened beverage per day 92% of dietary carbohydrate comes from highly refined sources sugar, white rice & bread, refined

noodles

40% Saturated

fat 60% Unsaturated

Fats

Low ratio of unsaturated fat to saturated fat Recommended ratio of saturated fat to unsaturated fat = 1 : 2 Current Ratio = 1 : 1.15

Source : National Health Survey 1992,1998 & 2010

Page 5: Food Innovation and Renovation-SG Health Promotion Board 2015

Escalating caloric excesses & physical inactivity

Daily Caloric expenditure from physical activity dropped by

average of 100 calories over the past decade

Obesity in Singapore is on the rise

16%

6.3% 6.8%

23%

10.8%

1998 2010 1992 2004

5.5%

Prevalence of Obesity Age Standardised (in Singapore )

International (BMI >30) Asian (BMI >27.5)

Source : National Health Survey 1992,1998 & 2010

35.9% 32.5%

50.0%

1971-1974

1976-1980

33.8% 28.3%

31.7%

10.7% 12.7%

27.5%

12.1%

20.5%

1960-1962

Proj 2030

2007-2008

2009-2010

2001-2002

2005-2006

2003-2004

1999-2000

1988-1994

Prevalence of Obesity Among U.S. Adults Aged 20-74 (in US )

27.5%

20.5%

Need for Paradigm Shift Food Strategy to reset the default choices

Public Education Campaigns

Changing the Context and Environment Making healthier choice default and accessible

Changing Behaviour - Need for Paradigm Shift

Inform Strategic Shift Influence

Leveraging partnerships to achieve PERVASIVENESS

Eco-systemic Model

Adopting behavioural economic principles to NUDGE CONSUMERS

Page 6: Food Innovation and Renovation-SG Health Promotion Board 2015

Escalating caloric excesses & physical inactivity

Daily Caloric expenditure from physical activity dropped by

average of 100 calories over the past decade

Obesity in Singapore is on the rise

16%

6.3% 6.8%

23%

10.8%

1998 2010 1992 2004

5.5%

Prevalence of Obesity Age Standardised (in Singapore )

International (BMI >30) Asian (BMI >27.5)

Source : National Health Survey 1992,1998 & 2010

35.9% 32.5%

50.0%

1971-1974

1976-1980

33.8% 28.3%

31.7%

10.7% 12.7%

27.5%

12.1%

20.5%

1960-1962

Proj 2030

2007-2008

2009-2010

2001-2002

2005-2006

2003-2004

1999-2000

1988-1994

Prevalence of Obesity Among U.S. Adults Aged 20-74 (in US )

27.5%

20.5%

Need for Paradigm Shift Food Strategy to reset the default choices

Public Education Campaigns

Changing the Context and Environment Making healthier choice default and accessible

Changing Behaviour - Need for Paradigm Shift

Inform Strategic Shift Influence

Leveraging partnerships to achieve PERVASIVENESS

Eco-systemic Model

Adopting behavioural economic principles to NUDGE CONSUMERS

Page 7: Food Innovation and Renovation-SG Health Promotion Board 2015

Escalating caloric excesses & physical inactivity

Daily Caloric expenditure from physical activity dropped by

average of 100 calories over the past decade

Obesity in Singapore is on the rise

16%

6.3% 6.8%

23%

10.8%

1998 2010 1992 2004

5.5%

Prevalence of Obesity Age Standardised (in Singapore )

International (BMI >30) Asian (BMI >27.5)

Source : National Health Survey 1992,1998 & 2010

35.9% 32.5%

50.0%

1971-1974

1976-1980

33.8% 28.3%

31.7%

10.7% 12.7%

27.5%

12.1%

20.5%

1960-1962

Proj 2030

2007-2008

2009-2010

2001-2002

2005-2006

2003-2004

1999-2000

1988-1994

Prevalence of Obesity Among U.S. Adults Aged 20-74 (in US )

27.5%

20.5%

Need for Paradigm Shift Food Strategy to reset the default choices

Public Education Campaigns

Changing the Context and Environment Making healthier choice default and accessible

Changing Behaviour - Need for Paradigm Shift

Inform Strategic Shift Influence

Leveraging partnerships to achieve PERVASIVENESS

Eco-systemic Model

Adopting behavioural economic principles to NUDGE CONSUMERS

Page 8: Food Innovation and Renovation-SG Health Promotion Board 2015

Escalating caloric excesses & physical inactivity

Daily Caloric expenditure from physical activity dropped by

average of 100 calories over the past decade

Obesity in Singapore is on the rise

16%

6.3% 6.8%

23%

10.8%

1998 2010 1992 2004

5.5%

Prevalence of Obesity Age Standardised (in Singapore )

International (BMI >30) Asian (BMI >27.5)

Source : National Health Survey 1992,1998 & 2010

35.9% 32.5%

50.0%

1971-1974

1976-1980

33.8% 28.3%

31.7%

10.7% 12.7%

27.5%

12.1%

20.5%

1960-1962

Proj 2030

2007-2008

2009-2010

2001-2002

2005-2006

2003-2004

1999-2000

1988-1994

Prevalence of Obesity Among U.S. Adults Aged 20-74 (in US )

27.5%

20.5%

Need for Paradigm Shift Food Strategy to reset the default choices

Public Education Campaigns

Changing the Context and Environment Making healthier choice default and accessible

Changing Behaviour - Need for Paradigm Shift

Inform Strategic Shift Influence

Leveraging partnerships to achieve PERVASIVENESS

Eco-systemic Model

Adopting behavioural economic principles to NUDGE CONSUMERS

Page 9: Food Innovation and Renovation-SG Health Promotion Board 2015

-of-

Product Innovation

Broaden Choices

Driving Consumer Demand

Educate and activate

Leverage Partnership Manufacturers,

F&B, Retailer

Awareness

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

HEALTHY DINING PROGRAM

Incorporate healthier options into core menu items and product mix

Driving Consumer demand

Educate and activate

Page 10: Food Innovation and Renovation-SG Health Promotion Board 2015

-of-

Product Innovation

Broaden Choices

Driving Consumer Demand

Educate and activate

Leverage Partnership Manufacturers,

F&B, Retailer

Awareness

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

HEALTHY DINING PROGRAM

Incorporate healthier options into core menu items and product mix

Driving Consumer demand

Educate and activate

Page 11: Food Innovation and Renovation-SG Health Promotion Board 2015

-of-

Product Innovation

Broaden Choices

Driving Consumer Demand

Educate and activate

Leverage Partnership Manufacturers,

F&B, Retailer

Awareness

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

HEALTHY DINING PROGRAM

Incorporate healthier options into core menu items and product mix

Driving Consumer demand

Educate and activate

Page 12: Food Innovation and Renovation-SG Health Promotion Board 2015

-of-

Product Innovation

Broaden Choices

Driving Consumer Demand

Educate and activate

Leverage Partnership Manufacturers,

F&B, Retailer

Awareness

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

HEALTHY DINING PROGRAM

Incorporate healthier options into core menu items and product mix

Driving Consumer demand

Educate and activate

Page 13: Food Innovation and Renovation-SG Health Promotion Board 2015

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

HEALTHY DINING PROGRAM

Working with large F&B chains, making healthier offerings mainstream

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

HEALTHY DINING PROGRAM

NORTH

WEST CENTRAL

EAST

SOUTH

NEX Mall

Suntec City & Marina Square

Jurong Point

VivoCity

Bedok Mall

Double page advertisement

Locations of malls targeted for Phase 2 marketing

Mall

advertisements

Advertisements around 1km

vicinity placed around

key mall

Ad-walkers around the malls to distribute discount

vouchers

500kcal meals

Ensuring demand for healthier options: Shifting from mass to coordinated, location-specific marketing

Healthier Choice Program

-of-

2500 products cut across 70 categories, which contribute to 60% of all food and drinks sold through retail grocery chains

2500 products contribute to >15% market share

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Moving forward: Integrated Value Chain Approach

Grocery Retailers

Action by Existing Partners - Reformulation

Healthier Choice Program

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Page 14: Food Innovation and Renovation-SG Health Promotion Board 2015

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

HEALTHY DINING PROGRAM

Working with large F&B chains, making healthier offerings mainstream

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

HEALTHY DINING PROGRAM

NORTH

WEST CENTRAL

EAST

SOUTH

NEX Mall

Suntec City & Marina Square

Jurong Point

VivoCity

Bedok Mall

Double page advertisement

Locations of malls targeted for Phase 2 marketing

Mall

advertisements

Advertisements around 1km

vicinity placed around

key mall

Ad-walkers around the malls to distribute discount

vouchers

500kcal meals

Ensuring demand for healthier options: Shifting from mass to coordinated, location-specific marketing

Healthier Choice Program

-of-

2500 products cut across 70 categories, which contribute to 60% of all food and drinks sold through retail grocery chains

2500 products contribute to >15% market share

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Moving forward: Integrated Value Chain Approach

Grocery Retailers

Action by Existing Partners - Reformulation

Healthier Choice Program

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Page 15: Food Innovation and Renovation-SG Health Promotion Board 2015

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

HEALTHY DINING PROGRAM

Working with large F&B chains, making healthier offerings mainstream

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

HEALTHY DINING PROGRAM

NORTH

WEST CENTRAL

EAST

SOUTH

NEX Mall

Suntec City & Marina Square

Jurong Point

VivoCity

Bedok Mall

Double page advertisement

Locations of malls targeted for Phase 2 marketing

Mall

advertisements

Advertisements around 1km

vicinity placed around

key mall

Ad-walkers around the malls to distribute discount

vouchers

500kcal meals

Ensuring demand for healthier options: Shifting from mass to coordinated, location-specific marketing

Healthier Choice Program

-of-

2500 products cut across 70 categories, which contribute to 60% of all food and drinks sold through retail grocery chains

2500 products contribute to >15% market share

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Moving forward: Integrated Value Chain Approach

Grocery Retailers

Action by Existing Partners - Reformulation

Healthier Choice Program

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Page 16: Food Innovation and Renovation-SG Health Promotion Board 2015

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

HEALTHY DINING PROGRAM

Working with large F&B chains, making healthier offerings mainstream

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

-of-

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

HEALTHY DINING PROGRAM

NORTH

WEST CENTRAL

EAST

SOUTH

NEX Mall

Suntec City & Marina Square

Jurong Point

VivoCity

Bedok Mall

Double page advertisement

Locations of malls targeted for Phase 2 marketing

Mall

advertisements

Advertisements around 1km

vicinity placed around

key mall

Ad-walkers around the malls to distribute discount

vouchers

500kcal meals

Ensuring demand for healthier options: Shifting from mass to coordinated, location-specific marketing

Healthier Choice Program

-of-

2500 products cut across 70 categories, which contribute to 60% of all food and drinks sold through retail grocery chains

2500 products contribute to >15% market share

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Moving forward: Integrated Value Chain Approach

Grocery Retailers

Action by Existing Partners - Reformulation

Healthier Choice Program

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Page 17: Food Innovation and Renovation-SG Health Promotion Board 2015

Healthier Choice Program

-of-

Island-wide consumer campaign

Increasing

both breadth and depth of collaboration

Periodic

promotional offer ad-buys with single supermarket

chain

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Coffeeshops

Hawker Stalls

Food Courts e.g Kopitiam, Koufu

Cafes e.g Yakun, Toastbox

Kiosks e.g Gongcha, Mr Bean

QSR/ Restaurants/Caterer

Food Service (Healthier Dining Program)

Grocery Retailers

Consumer Packaged Goods

Food Manufacturer (HCS)

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Integrated efforts from multi-stakeholders to influence lifestyle change.

-of-

Page 18: Food Innovation and Renovation-SG Health Promotion Board 2015

Healthier Choice Program

-of-

Island-wide consumer campaign

Increasing

both breadth and depth of collaboration

Periodic

promotional offer ad-buys with single supermarket

chain

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Coffeeshops

Hawker Stalls

Food Courts e.g Kopitiam, Koufu

Cafes e.g Yakun, Toastbox

Kiosks e.g Gongcha, Mr Bean

QSR/ Restaurants/Caterer

Food Service (Healthier Dining Program)

Grocery Retailers

Consumer Packaged Goods

Food Manufacturer (HCS)

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Integrated efforts from multi-stakeholders to influence lifestyle change.

-of-

Page 19: Food Innovation and Renovation-SG Health Promotion Board 2015

Healthier Choice Program

-of-

Island-wide consumer campaign

Increasing

both breadth and depth of collaboration

Periodic

promotional offer ad-buys with single supermarket

chain

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Coffeeshops

Hawker Stalls

Food Courts e.g Kopitiam, Koufu

Cafes e.g Yakun, Toastbox

Kiosks e.g Gongcha, Mr Bean

QSR/ Restaurants/Caterer

Food Service (Healthier Dining Program)

Grocery Retailers

Consumer Packaged Goods

Food Manufacturer (HCS)

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Integrated efforts from multi-stakeholders to influence lifestyle change.

-of-

Page 20: Food Innovation and Renovation-SG Health Promotion Board 2015

Healthier Choice Program

-of-

Island-wide consumer campaign

Increasing

both breadth and depth of collaboration

Periodic

promotional offer ad-buys with single supermarket

chain

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

-of-

Coffeeshops

Hawker Stalls

Food Courts e.g Kopitiam, Koufu

Cafes e.g Yakun, Toastbox

Kiosks e.g Gongcha, Mr Bean

QSR/ Restaurants/Caterer

Food Service (Healthier Dining Program)

Grocery Retailers

Consumer Packaged Goods

Food Manufacturer (HCS)

Food Innovation Broaden Variety

& choices

Awareness

Working with Manufacturers F&B, Retailer

Driving Consumer demand

Educate and activate

Integrated efforts from multi-stakeholders to influence lifestyle change.

-of-

Page 21: Food Innovation and Renovation-SG Health Promotion Board 2015

Need for Paradigm Shift Government Expectation

Healthy Living Master Plan : Vision 2020

Live, Work and Play

Provide 1 in 2 Singapore Residents

Access to at least three healthier living options

Thank You

Page 22: Food Innovation and Renovation-SG Health Promotion Board 2015

Need for Paradigm Shift Government Expectation

Healthy Living Master Plan : Vision 2020

Live, Work and Play

Provide 1 in 2 Singapore Residents

Access to at least three healthier living options

Thank You

Page 23: Food Innovation and Renovation-SG Health Promotion Board 2015

Need for Paradigm Shift Government Expectation

Healthy Living Master Plan : Vision 2020

Live, Work and Play

Provide 1 in 2 Singapore Residents

Access to at least three healthier living options

Thank You

Page 24: Food Innovation and Renovation-SG Health Promotion Board 2015

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