Food PublicityGet A Bigger Slice of the Media Pie

Reach millions morehomeowners where they livewith community newspapersThe best and brightest PR teams in America are extending the reach of their programs beyond the top 500 dailynewspapers to 1,000 more daily newspapers and 8,500 weekly newspapers throughout the U.S. Consumers acrossAmerica who turn to their local hometown newspapers, primarily in wealthy suburbs, are reading NAPS articles,with beautiful color photographs, about nutritional information, simple, quick, easy and delicious recipes andinformative Web sites. Savvy marketers are getting the word out to people where they live by covering theseadditional newspapers and by distributing radio feature releases to 6,500 radio stations and video feature releases to 1,000 TV stations through NAPS.

Examples of some of the most highly read articles that NAPS has placed for some of the most successful PR peoplein America are here in this booklet. Each release includes an impressive color usage report showing which editorsor broadcasters used the material, colorful graphs showing demographic information, and equivalent ad space cost,which is far greater than the cost of using NAPS to get the same coverage.

Healthy RecipesLewis & Neale for Mushroom Information Center offered nutritionalinformation to consumers in this tasty burger recipe to create anawareness of a heart-healthy and cancer-fighting alternative.

Ketchum for Quaker Oats recommended “Six Simple Steps to a HealthyHeart,” including nutrition and exercise counsel that people can followthroughout the day. Survey results were used to make the message morecompelling by showing that nearly two-thirds of adults “would doanything“ to keep their hearts healthy.

Torme Lauricelle PR for California Walnuts used a byline format from an expert on nutrition and a photo of a walnut cut in half with the heartshape of the nut showing to illustrate the heart-healthy benefits of thisspecial type of “good” fat food.

Produce for Better Health offered nutritional information about the benefitsof kiwifruit in this bylined recipe release with expert advice and referencesto some helpful Web sites.

California Olive Industry included a calorie count for this recipe and pointedout the kind of healthy fat it contains. The recipe was offered as a fast andfestive idea targeting health-conscious families and guests.

Mace Marketing Group for Red Star Yeast offered diet-conscious readersand editors a festive, tasty recipe made without wheat or dairy products,giving people with allergies another reason to celebrate.

Diane Allen & Associates for the Louisiana Sweet Potato Commissionattracted attention from weight-conscious readers and editors with thishealthy recipe release.

Continental Mills got over 1,300 placements with this simple recipe forCinnamon Apple Bars, which were positioned as the alternative to apple pie.

Valley Fig Growers offered a Chocolate Fig Bon Bons recipe for delightfultreats that are almost as easy to create as they are fun to eat. Readers were directed to look for brand labels of Blue Ribbon Orchard Choice and Sun-Maid for the “premium quality” figs.

Lewis & Neale for The U.S. Highbush Blueberry Council offered this tasty,nutritious and quick-to-make recipe that transforms waffles into a dessert.

Golin/Harris for Nestlé offered an easy Peanut Butter Chocolate CheesecakePie recipe, comparing the combination of chocolate and peanut butter to theclassic combination of Ginger Rogers and Fred Astaire. Tips from the NationalPeanut Board were included for some tried-and-true (and some new!)chocolate-peanut butter combinations.

Desserts

Fleishman-Hillard for Tootsie Roll Industries offeredthis recipe for Marbled Brownies with Andes Candiesas baking chips. More tasty recipes were offered onthe Web site.

Pacific Northwest Canned Pears offered a convenientway to add sweet flavor to cozy candlelight cuisine orenhance an exquisite entertaining event with a recipefor Pear-Lemon Cake with Raspberry Drizzle.

BCF for Reynolds used a Q & A format with experttips and a recipe from Pat and Betty, who respondedto letters from consumers.

Kids in the KitchenLewis & Neale for Blueberries offered a fun, healthy recipe for kids.

McDowell & Piasecki for Quaker Oats offered tips to parents on handmadegifts that kids can create for their grandparents and teachers using ingredientscommonly found in kitchens. A meatloaf boat recipe that helps teach kidshoe to cook was used to attract attention of mother across the U.S.

Fleischmann’s Yeast promised a fun time with family, creating great shapesout of dough for some Sweet Doodle Bread delights, just in time for FamilyFun Month in February. Tips were offered for kitchen success.

Mott’s Snapple Beverage offered a recipe for healthy snacks that tastedelicious, are easy to make and get high grades from both parents and kids.

FamilyFun.com created an awareness of a site that offers fun activity ideasand is filled with tons of unique Valentine’s Day gifts for loved ones andclassroom pals.

Edelman for ConAgra Foods offered tips to parents on healthy foods forkids to eat for lunch and on preventing food poisoning from perishablefoods. The results of a survey conducted by The American DieteticAssociation and the ConAgra Foods Foundation were revealed and theADA/ConAgra Foods Home Safety program was described. Readers weredirected to a helpful Web site.

The National Soft Drink Association suggested more physical activity isthe prescription for fighting obesity and staying fit. Compelling statisticsshow that too little exercise, not overeating, is responsible for obesityamong adolescents. Expert opinions gave credibility to the story and tipswere given for some easy ways to be more active.

HolidaysFleischmann’s Yeast offered a recipe for Cinnamon SwirlCookie Crisps shaped into a “C” for Christmas or Chanukah.

Blattner Brunner for Knouse Foods offered three simplerecipes for traditional holiday favorites.

Goltz for Great Lakes Kraut included nutritional informationabout sauerkraut and referred to the information from the U.S. Dept. of Health and Human Services, which indicatesthat cruciferous vegetables, like kraut, can reduce the risk ofcolon cancer. The article created an awareness of the beliefby many cultures that it is good luck to eat sauerkraut withpork on New Year ’s Day.

The National Fisheries Institute with the LouisianaSeafood Promotion & Marketing Board targetedChristians who celebrate Lent, eating seafood as asubstitute for meat one or two days a week, andhealth-conscious consumers who want to protectagainst heart disease, with this delectable recipe.

Fleishman-Hillard for Hasbro used an adorable photoof a Bunny Cake made in an EASY-BAKE Oven. Therecipe was offered as an easy, fun way for kids topass the time on a play date or with family.

JB Cumberland Group for CMA German AgriculturalMarketing Board described German Christmas traditionsand directed readers to a Web site for a variety ofmouthwatering recipe ideas and a list of stores andonline shops where authentic treats can be boughtfor friends and family.

Family StyleGeneral Mills for Pillsbury Grands! buttermilk biscuits offered this family-styleChicken and Biscuits Casserole recipe.

Hunter PR for Campbell’s Soup offered tips on sharing a delicious, home-cookedmeal with family with this quick and simple recipe for Chicken Broccoli Divan.

General Mills for Original Bisquick mix suggested a great way for families to start the day with this classic breakfast recipe.

Hershey Foods offered a romantic, sweet idea for an easy-to-make scones recipe to say “I Love You” to a favorite someone.

BeveragesStarbucks Coffee created an awareness of the Groundsfor Your Garden program, which helps keep coffeegrounds out of landfills and helps gardeners who claimcoffee as their key to success for lush gardens,flourishing flowers and high-producing vegetables.This article got over 1,100 placements.

Dr Pepper/7UP offered tips to help readers make iteasier to follow through on New Year’s resolutions. Onestrategy offered was stocking up on low-calorie snackfoods or diet beverages such as Diet Rite, Diet DrPepper or Diet Snapple Lemon Tea.

Beringer Blass got tons of coverage on this reciperelease. The fish stew is made with Chilean Chardonnay.

Richartz Fliss Clark & Pope for Salada Tea Companyused expert testimonial to create an awareness of recentfindings regarding the health benefits of green tea.Expert tips were offered for perfectly brewed green tea.

Fast FoodTaco Bell offered healthy lifestyle tips. An awarenesswas created of the “Fresco Style” offered at Taco Bell,which cuts fat and calories by replacing the standardcheese and sauce toppings with a zesty, freshly preparedFiesta Salsa.

Jack in the Box created an awareness of its new entrée-size salads with quotes and tips from a nutrition expertfor dieters who made New Year’s resolutions to shape upand eat right.

Cooking SuppliesPampered Chef, the premier direct seller of high-quality kitchen tools,suggested hosting a “Gifts to Go! Celebration Kitchen Show” with in-homecooking demonstrations by expert consultants, who share great gift ideas,complete with clever packaging options.

Rowland Communications Worldwide for DuPont Sure Lock Air Tight Sealpackaging offered romantic ideas about heart-healthy food and serving salmon.

Radio and TVEdelman for Hershey Foods offered tips to listeners who want theirkids to eat nutritious snacks and know that kids will love the taste. Anawareness was created of the added nourishment, including calcium,iron and seven other essential vitamins, in the newly introduced snackfoods such as Hershey’s Snack Barz, Hershey’s Chocolate Crème,Reese’s Peanut Butter, and S’mores Marshmallow Creme.

Manning, Selvage & Leefor Nestlé used celebrity spokesperson Shaquille O’Neal to create an awareness of the Hot Shots contest for teenage basketball players across the country.

Nestlé USA for Guava Libby’s Kern’s All Nectar andCarnation Evaporated Fat Free Milk offered tips in Spanishto parents for a healthy and refreshing drink for kids andinformation on entering a contest to win $1,000.

National Chicken Council and U.S. Poultry and Egg Association directed readers of African-Americannewspapers to a Web site for chicken recipes andpreparation tips. Creative cooks were informed about the National Chicken Cooking Contest, with a chance to win the grand prize of $100,000.

African-Americanand Hispanic Media

Turn Your Feature into Increased RecognitionNAPS provides an easy, cost-effective method of gettingyour series of stories out to nearly every newspaper in thecountry. We coverAmerica’snewspapers: 1,500dailies and 8,500weeklies are on our media list.We also cover 6,500radio stations and1,000 TV stations.

NAPS has a long-standing relationship with editors and broadcasters. Most of them are hungry for goodfeature releases in camera-ready or computer-ready copyform. Your distribution is notto “a media list” from adirectory but to NAPScontacts who use thesereleases and who take thetime to send usage cards. Youextend the reach of yourcommunications programs to millions ofadditional readers, listeners and viewers whenyour information gets 100 to 400 newspaperplacements, 100 to 150 TV placements and 300 to 400 radio placements. You go on the Internetfree with each story you have NAPS send to

newspapers—not just “somewhere” on the Net but on theNAPS Web site, trusted by the world’s editors.

Distributing your releases to all 10,000 newspapers acrossthe U.S. includes our supplying the writing, art, production,

mailing, postage, clippings, 100repro proofs, tracking and acomputerized usage report showingthe circulation and major marketarea of each clip as well asaudience data for broadcast.

You save time and money becauseNAPS is like an overnight packagedelivery service: You get fast,efficient delivery at low cost.

FREE Let us offer youa free proposal: Ourwriters and artists arehappy to offer copy, artand layout suggestionsbased on your backgroundmaterial, press releases,VNR, brochures, Web

pages, annual reports, positionpapers or whatever else you have on hand.

There is no cost or obligation for this.

Guarantee: You’ll love the results of eachrelease or you get another one free.

North American Precis Syndicate, Inc.New York • Washington • Chicago

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