Fonts and colours

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Transcript of Fonts and colours

Page 1: Fonts and colours
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Purpose The purpose of researching into different fonts and

colours is to make sure that we are completely targeting our magazine at our target audience.

Another reason as to why we would have to research into different fonts and colours is to make sure that our magazine looks professional and suitable for our target audience.

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Testing Different Fonts

After researching through the different fonts, we ended up with three fonts that were our favourite. We tested both of these fonts on our double page spread. We felt the

first font made the letters look to close together and we wanted our title to stretch out over the two pages. With the second font we tried something more creative. We came to the conclusion that a much more simpler font would be much more suited for our

magazine and for our target audience.

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Magazine DPS draft 1

This is the final font in which we chose to use on our magazine. We felt that the spacing between the lettering was perfect and that it stood out on the page. The sizing of the mast head, we believed, was an important feature on the page. We

didn't want the mast head to take up all of the page but we still wanted it to stand out.

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NEW DPS FINAL We decided to change the design of our DPS as we felt that is looked very empty. We wanted to add in more images to make it look more interesting for our target audience. We used the font ‘Helvetica Neue’ for our mast head. We felt that it was stood out well on the page but didn't’t completely draw the attention away from the article itself. This font also used in our documentary on the title screens and the different captions. This allows the different types of media to complement each other.

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Colours We looked at different colour schemes that we could

adapt onto our double page spread. After doing some research we discovered that is likely that colours that are recognised with a particular topic in which they are featuring on are most commonly used. For example on our topic of ‘The effects of social media on education’ the colour blue was the most recognisable colour that link with this topic. This is because it is featured a lot in the symbolic icons of social media e.g. twitter and face book.

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We then looked at a colour wheel of different shades of blue. We decided through testing these different blues out that we wanted a soft coloured blue. The darker blues made our double page spread look to dull which wouldn’t attract readers. The lighter shades of blue weren’t appealing enough which again wouldn’t attract readers. We wanted to highlight important information through the use of the colour blue e.g. the date and channel that our documentary would be featuring on so therefore it was important for us to get the right look. We have learnt that using to many different colours could ruin the whole look of the double page spread. A more simply look with different shades of the same colour makes it look much more professional.