FOMOPOP-UP CONCEPT STORE

IT WILL SURPRISE YOU

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FOMO (Fear Of Missing Out )POP-UP CONCEPT STORE

- A physical lifestyle magazine - Event focused, featuring new and changing products throughout the calendar year, with limited editions and products/services not easily accessible in Sweden

Providing an element of surprise!

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Magazine cover format - regularly changing displays

Enter into the physical lifestyle magazine, where there is always an element of surprise

HOME & LIVING

ART & COMMUNITY

FURNITURE

COSMETICS & SKINCARE KIDS

FASHION

examples of categories

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ACCESSORIES

The space is modular - featuring art, a cafe, various retail concessions, play/lounge area and experiential space, coworking options, workshop areas and much more

A micro-department store with an event focus to ensure constant movement, ideas and excitement

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Curated space with modular/changing elements

Your brand will be placed in the optimum space to provide visibility in a flexible environment

A meeting spot with a cafe and play area for socialising

FÖMO is taking the pop-up concept to a new level where retail is provided as a service to select brands from around the world

Benefits

• No long-term commitment or ties into a long-lease

• Limited risk • Retailers are able to test out new products, services and concepts

• Great for retailers looking to test out new locations/expand into new markets / brand awareness

• Reduced overheads

• Cross-selling opportunities with other retailers

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FOMO: Retail As A Service

• Management of store

• Marketing & social media of the store, activities and brands

• Event & exhibition space

• Sales & promotions

• POS & cash management

• Reporting & invoicing

• Extra support services available

• Creative store environment

Mölndal Galleria opening date: 27th of September 2018

A completely new development, modern urban city gallery focusing on daily necessities, services and a generous food and beverage offering.

Located in the city centre of the fast growing Mölndal, and connected to a large transport hub. The shopping centre will serve as the natural meeting place for people working and living in the neighbourhood.

10 minutes from city centre of Gothenburg by tram.A perfect testing ground for online companies to create a physical footprint.

LOCATION

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24,000 m2 70 stores800

parking spots

Mölndal vicinityMölndal has a rich business community with around 500 industries represented - the largest is life science. There are more than 6,600 active companies, and growing.

Mölndal is located on the western main line railway between Gothenburg and Malmö

- VOLVO - 900 employees- AstraZeneca has one of its global

research centres more than 3,100 employees

- Close proximity to the University of Gothenburg and to Chalmers University of Technology

- New residential developments 7,300 new homes, several thousand new jobs with new office space, new streets, squares and meeting places.

- Retirees, families, office workers, students and wealthy individuals

Pop-upFOMO store

GroceriesICA KvantumSystembolaget

ClothingH&MH&M 2nd floorMQ RetailEuroskoKappahlDressmanLindexLindex 2nd floorB'chicWalk in ClosetKitch'nJoyBikbokCubus

Home and leisureNormalKjell & CompanySostrene GreneGuldfyndAkademibokhandelnVackerElgiganten the phonehouseSynoptikBodyshopBag focusSynsamClas OhlsonApoteket ABHobbexLifeSpecsaversRitualsTele2 KicksTeknikmagasinetKronans DroghandelNikitaTreHolland & Barrett

Restaurante and caféRose GardenEspresso HouseGelatobarWaynes CoffeeTacoBarSlimfoodTe och kaffehandelnMaxZocaloJohn ScottTony's

Other serviceLucas SkorSAGA

Health and BeautyMinispaNordic WellnessNT Nails

Retailers in Mölndal Galleria

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FÖMO storeTOP FLOORPedestrian street

PRIMARY CATCHMENT AREA

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Retail sales are an important growth engine for theGothenburg region, accounting for 27,000 full-time employees.The city of Gothenburg will celebrate its 400th anniversaryin 2021, by which time it will have a substantially expandedinfrastructure base and be an even more attractive traveldestination. Retail sales play an important role in makingthis goal a reality.

Gothenburg is increasingly making waves on the fashion scene. It’s the birthplace of global brands Nudie Jeans, Monki and Weekday. Meanwhile, major Swedish chains MQ, Lindex and KappAhl all have their headquarters in the city.

FÖMO - The ever-changing physical lifestyle magazine concept store - focusing on the changing seasons, events, entertainment and sales, where our staff will become your brand ambassadors.

● FÖMO would invites brands for up to 3 month period● Curated environment - with selected brands only● Formats - Retail, Event, Workshop, Experiential, Entertainment● New shopping centre - Mölndal Galleria - Gothenburg, Sweden● 420m² - total space● For experiential and marketing activations it is an event model - depending on the duration of

the concept itself● We provide the fit-out (we also accept fit-out for the section which you will be in)● The space provided: variation of sizes depending on your needs - from an island, pod, shelf,

table, clothing rack etc● FÖMO will staff and manage the store (The brand will have the opportunity to send brand

ambassadors) and to provide training to our staff ● The brand will do activation events within the store ● Entrepreneurial spirit - this space is a shared economy with various concepts to stimulate the

mind and heart

By invitation only

MAKING RETAIL FUN AGAIN!

For more information contact:

Ilona TailladeCEO (founder of FOMO)

ilona@fomo.storeM: +33 641 800 652

www.fomo.store