FOCUS

Social Media for Sales

Why to spread your content virally?

Create as many touchpoints as possible for people to experience your content

Repurpose your content in different formats across different social networks

Improve your SEO rankings

DRIVE TRAFFIC BACK TO YOUR WEB SITE

SPREADING YOUR BLOG

REACH OUT

Spreading your content virally

After each blog post, do the following:1. Post your blog title on linkedin, facebook, twitter2. Post your blog on other relevant community sites3. Post it on micro‐blogging site like Tumblr to widen

reach4. Repurpose blog post in other formats like video or

presentation5. Use email as a notification tool for your blog

updates

Before you launch your blog, do the following:1. Add your site to Google2. Claim it on technorati.com/delicious/digg3. Integrate your blog with Linkedin, Facebook,

Twitter4. Integrate your blog with any other online

communities5. Send it to bookmarking sites like delicious and

diggit

Add your site to Google – google webmasters

Add your site to Yahoo/Bing – Bing webmasters

Claim your blog on Technorati

Claim your blog on Blogcatalog.com

Bookmark your blog on Delicious

If you want to spread any further

http://www.wordsinarow.com/blog-registration.html

http://www.nb2bc.co.uk/marketing_online/articles/?id=119

Spreading your blog updates - Hootsuite

What is it Hootsuite?

Social media dashboard Provides efficiency and ease that results

in less hassle and more results. Like Seesmic and Tweetdeck But more functionality

Hootsuite Dashboard

Benefits

Extremely powerful and convenient Provides more features than twitter.com Saves time Easily repurpose material Adds additional channel for information

dissemination; pull vs. push Schedule/filter messages Lead Generation

Power/Convenience

Aggregator - manage all social media networks from one location (except YouTube), even LinkedIn profiles

Enterprise level software solution Caveat: only performs basic or most

useful features (cannot manage settings, photos, videos etc; must log into respective network for these features | credentials provided)

Extra features

Analytics via reports generated from ow.ly click summary (free; found in analytics – advanced topic)

Built in URL shortener Save as draft See your contacts in your different

networks Pro version provides additional features

Time Savings, Repurpose, Pull vs. Push

Option to post to all networks at once or stagger (consider indiv “likes” and follows)

People “opt-in” to receive messages/material from you. Make it worthwhile…

Exceptional tool to make sharing an effortless task!

Schedule function

Optimal time for message dissemination Allows for oversight and advanced

planning (comprehensive campaigns/promotions/seasonal, etc)

Allot time to complete weekly commitment or bank material; “one and done”

Lead Generation

Extremely powerful search feed Combine with geolocation filter Use exact terms, negative attitude,

positive attitude, ambiguous terms, questions, and hash mark (#) streams

How it looks like once you’ve spread it

Repurposing your blog post

www.slideshare.net ww.youtube.com

Sending notification email

Some tips on email marketing

Get permission Build a targeted mailing list Work with a clean database Adopt a strategy of persistence Tell a story Have readers drive design Have an exit strategy Know what you want from your

prospects

SPREADING YOUR VIDEOS

REACH OUT

Promoting Your YouTube Videos Embed videos in your website Add links to your YouTube channel Get other people to link to you Email your customers Promote on Facebook and Twitter Promote with YouTube pay per click

advertising Promote on other video platforms

Embedding a YouTube Video

Use the word ‘video’ in the page title and headline

Use ‘keyword rich’ descriptive text next to the video (Google can’t read moving pictures)

Repeat the ‘call to action’ beneath the video

Promote on YouTube alternatives

Blip.tv the site has a focus on episodic content and the

unique feature of blip.tv is that it can distribute your episodes to other video distribution sites (like YouTube, Vimeo, etc.)

Assuming your content qualifies, your episodes can be viewed via cable service providers (on TV) who’ve partnered with blip.tv

Promote on YouTube alternativesVimeo Established in 2004 (one year before YouTube)

and it’s a solid alternative to YouTube geared toward skilled content producers

Vimeo doesn’t allow commercial, gaming or pornography videos; or anything NOT created by the user to be hosted on the site

Promote on YouTube alternatives

Viddler Has the unique feature of allowing you to make

a comment at any point in the video Videos uploaded under the free service have

advertising automatically overlaid, which is kind of lame.

The service does come with powerful paid options (detailed analytics, priority encoding, HD encoding, iTunes support, branding and control over advertising, including a revenue-sharing option)

Promote on YouTube alternatives

TubeMogul Can distribute your videos far and wide (to other

video distribution hubs like YouTube, Viddler, Vimeo, etc.) and provides powerful statistical analysis and even geographic tracking

Most advanced features are pay-to-play, of course

Publish your videos on Facebook

Once you have your YouTube account connected to your Facebook account, you can come in and hit the “Like” button on your video

It will be published on your Facebook Profile wall with the little video player

To get videos onto your Facebook business page you need to copy the URL of your video and paste it onto your wall, or you can try out some of the Facebook apps http://www.facebook.com/apps/application.php?id=158

587972131 http://www.facebook.com/Involver

Integrate YouTube with your blog

WordPress has two plugins that are seldom used yet provide a powerful integration between your blog and YouTube

Genki YouTube Comments plugin

Allows you to feed comments appearing on your YouTube video back to your blog

Smart YouTube Allows you to easily insert

YouTube videos/playlists in your post, comments and in RSS feed

OTHER PEOPLE’S CONTENT - Syndication

REACH OUT

Sharing buttons

Bufferapp

Paper.li

The 12 tasks of a social media manager

Social Media Checklist

Social Media Checklist

Social Media Checklist