FOCUS ON number 18 / april 2012

CONCHA Y TORO OBTAINS

HIGHEST NUMBER OF OVER 90 PTS SCORES GIVEN BY RENOWNED WINE CRITIC

ROBERT PARKER OF ALL THE CHILEAN

WINE INDUSTRY

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New progress in global positioning

Concha y Toro S.A. and Digrans S.A. announced in Mexico

the creation of VCT&DG México, a joint venture between

both companies that aims at dealing together with the

Mexican market by creating synergies and an innovative

sales arrangement in order to better answer the consumers

demand.

VCT&DG México considers a Marketing and Sales division

exclusively dedicated to the Mexican market with the goal of

investing in the development of its brand and of increasing

their presence in all its territory. Concha y Toro holds a market

share of nearly 40% of all Chilean wine exports to Mexico.

the new distribution office in mexico and the recently announced commercial units in south africa and canada seek to strengthen the sales of our wines in markets that have great potential for the concha y toro holding

Pictures of Concha y Toro in South Africa

Official announcement of VCT&DG Mexico joint ventureNew Sales Offices Also and with the purpose of increasing the presence of its wine

both on the African continent and in the Middle East, in April the

company opened VCT Africa & Middle East (PTY) Ltd, in Cape

Town, South Africa.

The opening of this commercial office turns Concha y Toro into

the first Chilean winery to establish itself permanently in Africa.

Sales in that continent started in 2001, its products currently

reaching out to 28 countries and showing a solid distribution

and sustained growth over time.

Concha y Toro informed as well the opening of a new commercial

office in Toronto, Canada: Concha y Toro Canada Ltd. In 2011, sales

of the Concha y Toro holding in Canada amounted to US$29 million,

this market being the third most relevant for the company after the

USA and the UK.

The offices will focus their work on commercial aspects, whereas

distribution in these markets will remain in the hands of our

present distribution partners. Both units will focus their efforts on

promoting our wines and on developing each of these promissory

markets.

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In its August 2011 edition, the UK magazine Drinks International published its

ranking on the “World’s Most Admired Wine Brands”, in which the company

attained the top position of the ranking by being nominated the most times.

Concha y Toro reached an outstanding position in the VI Pulse Study on Corporate Reputation made by the Pontificia Universidad Católica de Chile and the Reputation Institute.

The survey collects the opinion of over 5,000 people and offers a broad 2011 outlook on the reputation track record of over 160 corporations and institutions located in Chile. Of the 24 companies with strong reputation (from a survey total of 1,459) Concha y Toro was the only to score over 75 points (on a scale of 100), therefore reaching the ranking fourth position and being preceded only by transnational corporations.

Concha y Toro has once more been selected among the 100 Wineries of 2011 by the

well-known US magazine Wine & Spirits. The distinction, which has been awarded to

the most outstanding wineries worldwide over the last 25 years, from 1997 onwards has

included uninterruptedly the company in the ranking.

As result of the good performance of its wines and the consistent winemaking work over

time, Concha y Toro has been appointed Winery of the Year for the 17th time. The award

turns Concha y Toro into one of the three wineries that lead the overall award ranking,

the Hall of Fame, which is headed by Penfolds with 21 acknowledgements, followed by

Concha y Toro and Chateau Ste Michelle, each with 17 distinctions.

Concha y Toro elected Winery of the Year by Wine & Spirits

Ranking Drinks International:

Concha y Toro is the world’s most admired wine brand

1. Concha y Toro Chile

2. Torres Spain

3. Jacob’s Creek Australia

4. Antinori Italy

5. Penfolds Australia

6. Cloudy Bay New Zeland

7. Chateau Lafite France

8. Vega Sicilia Spain

9. Marqués de Risca Spain

10. Château Latour France

Top 10 World’s Most Admired Wine Brands

Company Leader in Corporate Reputation

The company was singled out from

among other long-established

brands such as Torres, Vega Sicilia,

Antinori, Penfolds and Jacob’s

Creek, to mention some, and was

nominated the “World’s Most

Admired Brand”.

Concha y Toro has reached over the

years higher and higher positions on

the global wine industry, this being

however the first time the highest

distinction is given by the industry’s

most admired personalities.

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By Robert Parker:

Concha y Toro obtained the highest distinction, and by earning

the greatest number of over 90 points scores is the most award-

winning Chilean winery, according to the last report on Chilean

wines published on the renowned US wine critic Robert Parker

website (www.erobertparker.com). These recognition show the

focus given by the company to the development of premium

wines and position Concha y Toro as a world class producer.

Of nearly 600 Chilean wines tasted, Carmín de Peumo 2007,

Concha y Toro icon Carmenere attained 96 points, the highest

score of all tasted wines. This is the third time that Carmín

de Peumo is awarded the publication’s uppermost distinction,

previous vintages 2003 and 2005 scoring historically 97 points,

the topmost recognition to be received by the Chilean wine

industry to this day.

Meanwhile, Carmín de Peumo 2008 achieved 95 points and is

also situated in a prominent position within Carmenere.

Other wines among the most acclaimed were the winery icon

Cabernet Sauvignon, Don Melchor 2007, which earned 94+

points, and the 2007 and 2008 vintages of Terrunyo Carmenere,

both obtaining 93 points.

eRobertParker.com is an independent online wine guide

oriented towards world wine consumers. This website is led

by Robert Parker, who holds the position of being the US wine

critic with greater notoriety and world prestige. The report on

Chilean wine is published annually and assesses wines from

the main Chilean companies.

the third vintage of carmín de peumo -2007- obtained 96 points, highest score of all the wines tasted.

Concha y Toro receives the greatest number of over 90 points scores of all the Chilean Wine Industry

www.erobertparker.com

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90 pts 93 pts92+pts 93 ptsChardonnay 2009 Cab. Sauvignon 2008 Carmenere 2007 Carmenere 2008

95 pts94+pts 96 pts 92 ptsCarmenere 2008 Syrah 2007Carmenere 2007Cab. Sauvignon 2007

90 pts 90 pts90 pts 91 ptsSyrah 2007 Sauv. Blanc 2010 Cab. Sauvignon 2008 Carmenere 2009

90 pts 90 pts 90 ptsChardonnay 2009 Carmenere 2009 Chardonnay 2010

2011: A year of celebration for Don Melchor

The first country to be toured was Norway, where the

Concha y Toro icon Cabernet Sauvignon offered tastings

of its most prominent vintages. One of the tastings

took place at the residence of the Chilean ambassador

to this country, where renowned personalities of the

Norwegian wine scene enjoyed Don Melchor.

In July, it was the turn of the Canadian city of Halifax,

where other emblematic vintages of the icon wine were

presented to distributors. And during August the wine

was showcased as well in Costa Rica and Panama.

Winemaker Enrique Tirado was one of the main leaders

of the Anniversary celebrations. In August he visited

the cities of Sao Paulo, Río de Janeiro and Brasilia,

and in September he toured Montreal, Vancouver

and Calgary in Canada. Besides introducing vintage

2007 and directing exclusive vertical tastings in both

destinations, in Canada he added activities such as

signing of bottles and winemaker’s dinners. All events

included the most renowned journalists, chefs and

sommeliers, as well as Concha y Toro consumers and

clients in those markets.

By the end of the year, in November, Chairman Alfonso

Larraín visited Mexico to conclude celebrations for the

Twentieth Anniversary. In Mexico City and Guadalajara

over 50 people were presented with the unique

opportunity to taste more than 20 years of history.

ending the ‘twentieth anniversary’ celebration

tour of don melchor, in 2011 concha y toro

icon wine celebrated this time the completion

of yet 21 harvests by launching the 2007 vintage

in several capitals of the world.

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Don Melchor is selected Chile’s Best Cabernet SauvignonDon Melchor 2008 was the winner of the icon

category of ‘Mujer y Vino 2012’ (‘Women and Wine

2012’) wine guide, one of the most relevant Chilean

publications which is edited by the specialized

journalist Ana María Barahona. Concha y Toro icon

Cabernet Sauvignon scored 95 points, attaining the

topmost result of this publication.

The recognition confirms that Don Melchor is the

greatest exponent of Chilean Cabernet Sauvignon

and that Puente Alto terroir is one of the best for

growing this variety.

On the other hand the company icon Syrah, Gravas

del Maipo 2008, was awarded with 94 points being

also recognized as winner of the icon wines category.

For this edition of the guide its author tasted 700

wines from over 100 Chilean wineries.

Don Melchor Vintage Collection: A special presentation for a unique wine

The 22 vintages of Don Melchor show a unique track

record that distinguishes it as the first Chilean world-class

wine. In order to reflect its rich history, the launching of

Don Melchor Vintage Collection was decided. This is an

exclusive and limited edition presentation which will allow

collectors to treasure this icon’s different vintages.

The wine presentation consists of an elegant wooden box

of raulí -a native tree that grows in southern Chile- which

contains six separated compartments for Don Melchor

bottles, offering as well the possibility of writing details of

the vintage of each wine on small boards included.

It is priced at US$190 (wines excluded) and will be available

through 2012 for direct sale and in specialized shops of

Chile, Brazil, Mexico and Asian countries, among others.

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Carmín de Peumo: The Best Carmenere from Chile

Best Carmenere from ChileRobert parker

February 2012

Carmenere 2007

96pts

95pts

Carmenere 2007

Best Carmenere from Chile100 Best Wines of the YearWine & Spiritsdecember 2011

Best Carmenere from ChileDescorchados 2012december 2011

95pts

Carmenere 2008

concha y toro icon carmenere has been selected as the ‘best carmenere from chile’ and among the ‘best wines of 2011’, according to prestigious

chilean and international publications.

The undisputed quality of Carmín de Peumo, wine

crafted by winemaker Ignacio Recabarren, has been

an award-winning wine from its very beginnings, and

in 2011 this high-class characteristic was no different.

In November Carmín de Peumo 2007 was selected as

Best Carmenere from Chile and placed in the ranking

of 100 Best Wines of the Year published by Wine &

Spirits, one of the world’s most prestigious specialized

media.

This is the third time that Carmín de Peumo earns both

recognition, now with its 2007 vintage, included in the

magazine’s February 2011 edition with 95 points. The

debut vintage -2003- was mentioned into the 2006

Buying Guide with 95 points as well, and the second

time was in 2008, when Carmín de Peumo 2005

obtained a notable score of 96 points.

The specialized guide Descorchados -edited by the

renowned wine journalist Patricio Tapia- singles out

Carmín de Peumo once more as the Best Carmenere

from Chile. All four vintages of the wine have received

this accolade, and the 2012 version of the guide

confirms the top acknowledgment for the 2008 vintage.

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Amelia Chardonnay 2008: N°1 at Moscow Wine Tasting

concha y toro icon white wine resulted the best

of its category at the 2011 moscow wine tasting,

an event directed by the british steven spurrier

-consulting editor for decanter magazine- and

which followed the model of the legendary paris

tasting of 1976.

Leader of Chilean Chardonnay in Wine Enthusiast

Amelia 2009 is the only Chilean wine of this variety to receive this score, making it to the top of the ranking of 20 Chilean Chardonnay published in Wine Enthusiast Buying Guide.

Wine EnthusiastDecember 2011

Chardonnay 2009

» 90 points

Amelia Chardonnay 2008, wine crafted by Ignacio

Recabarren, was met with a huge triumph at the 2011

Moscow Tasting, whose goal was to assess Chardonnay

and Cabernet Sauvignon wines coming from leading

countries of the world wine industry.

The contest carried out the model of the historical blind

tasting known as the Paris Tasting, organized by Steven

Spurrier in 1976 and during which wines from California

defeated some of the best French wines. It was a milestone

for New World winemaking.

Celebrating the Paris Tasting

To celebrate the 35th anniversary of the legendary Paris

Tasting, Steven Spurrier –renowned wine writer– travelled

invited by Moscow International Wine Expo (MIWE) to

conduct the 2011 Moscow Wine Tasting.

The contest was divided into two wine tastings and each

tasting comprised 10 wines selected by Steven Spurrier

according to their similarity in price ranges.

Amelia Chardonnay 2008 was ranked first in the

Chardonnay category, which included wines from France,

Italy, Chile, Argentina, Australia and New Zealand.

Among more than 600 wines in competition:

Terrunyo Riesling 2011 elected “Best Other Whites” at AWOCA 2012

Leading wine experts visit Concha y Toro

Over 600 wines were tasted for the competition by an international panel of experts joined by Bill St. John (United States); Debra Meiburg (Hong Kong); Lisa Perrotti-Brown (Singapore); Mai Tjemsland (Norway); Peter Richards (United Kingdom); Marcelo Copello (Brazil); Anthony Gismondi (Canada); Bengt G. Kronstam (Sweden); and Patricio Tapia (Chile).

Terrunyo Riesling 2011, wine crafted by Ignacio Recabarren, had recently been launched. The recognition highlights the company’s constant and passionate search to identify those terroirs that better express a variety typicity.

from january 6th to 13th and while being in chile as juries for the awoca 2012 competition, five most influential wine personalities visited the vineyards and cellars of concha y toro.

Lisa Perrotti-Brown, Singapore’s only Master of Wine and one of the world’s leading experts in fine wines and Asian markets, was the first to visit Pirque, in the Maipo Valley. Also toured the place Marcelo Copello, one of the opinion leaders of the Brazilian wine industry, as well as Hong Kong famous wine journalist and Master of Wine Debra Meiburg.

All shared tastings of wines with coastal influence: Marques de Casa Concha Sauvignon Blanc 2011 and Pinot Noir 2010; Terrunyo 2.000 Bottles Sauvignon Blanc 2011 and Riesling 2011; all of these four varieties are new additions to the ranges. New vintages of icon wines Don Melchor, Carmín de Peumo and Gravas del Maipo were also part of the tastings.

Anthony Gismondi, a key Canadian wine critic visited the Villa Alegre vineyards in Maule Valley and tasted wines exclusively sourced from this location. Norwegian Master of Wine Mai Tjemsland toured Emiliana vineyards in the Casablanca Valley and tasted the varieties with coastal influence mentioned above.

terrunyo new variety, riesling 2011, was selected in the category “best other whites” at the ninth version of the annual wines of chile awards (awoca 2012), chile’s most significant wine contest, which took place in january.

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Mai Tjemsland at Viña Emiliana

Anthony Gismondi tasting Maule Valley wines

Terrunyo: Surprises with new varieties and origins

The present Terrunyo Cabernet Sauvignon comes from the ‘Andes’ area, that is from the Las Terrazas Block of the vineyard Pirque Viejo, in the Maipo Valley. The Carmenere from that range, however, is sourced from an ‘Entre Cordilleras’ area located at the Block 27 of the Peumo vineyard, in the Cachapoal valley.

With regards to the ‘Costa’ appellation, Terrunyo has chosen four specific blocks of the Los Boldos vineyard -situated in the coolest part of the Casablanca Valley, in Chile V Region, just 15 Kms. off the Pacific Ocean- as sole place to produce new varieties as well as some of its traditional ones.

Among its new varieties is a Riesling. This wine originates in Block 6, one of the coolest of the Los Boldos vineyard. Vines are planted on the vineyard’s upper part, this being an area receiving a coastal influence and allowing for late maturity of the vines. “Besides minerality, we find austerity but also sweetness, traits confirming the excellence of the terroir,” states Ignacio Recabarren, winemaker for this wine.

Another variety introduced to the Terrunyo range is the Sauvignon Blanc 2,000 Bottles 2011; the wine is sourced from Block 9 of the same vineyard. This is a limited edition of only 2,000 bottles, for which were selected vines of French clones planted in 1999 on hill slopes. Results show a distinguished Sauvignon Blanc with great exuberance and minerality.

Terrunyo also changes the appellation for two of its varieties. Terrunyo Sauvignon Blanc used to come from El Triángulo vineyard Block 28 located in Casablanca Valley. As of vintage 2011 it will be sourced from Lot 5 of the Los Boldos vineyard in the same wine valley. Finally, Terrunyo Syrah, previously grown at Rucahue vineyard Block 37 in the Cachapoal Valley, will be produced from Block 3 of Los Boldos vineyards in the Casablanca Valley.

Terrunyo Riesling and Sauvignon Blanc, both at their 2011 vintage, are already available for global distribution, whereas Terrunyo Sauvignon Blanc 2.000 Bottles and Syrah 2008 will be on the markets as of June, this year.

following the new classification on chilean wine areas and origins viña concha y toro introduces new varieties and appellations for its terrunyo wines, under the concepts of ‘andes’, ‘entre cordilleras’ and ‘costa’.

andes: areas influenced by the andes mountain range entre cordilleras: areas influenced by the intermediate depressioncosta: areas influenced by the pacific ocean

Entre Cordilleras Andescosta

Source: Amendment to Decree Nº 464, SAG Chile (Chilean Agricultural and Livestock Service).

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Excelent Accolades

Sauvignon Blanc 2010Wine & Spirits

October 2011

93 ptsCarmenere 2007 / 2008

Robert ParkerFebruary 2012

93 pts

Riesling 2011Annual Wines of Chile Awards

January 2012

“Best Other Whites”

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Successful Worldwide Performance of Wine

ExpertWine Expert, the first Chilean multiplatform for mobile devices, had a successful performance during its first online trial period in 2011. It is back on a global scale.

The Marques de Casa Concha Wine Expert application was downloaded by over 6,000 users from all over the world. Owners of iPhone, BlackBerry and Android devices were able to learn about wines and compete against worldwide consumers to become a Wine Expert.

The application is again available globally as of April 2012. As during the first period, those interested in downloading the app will have to do so from:

www.marquesdecasaconcha.com

Each day wine-related questions will be sent to their devices, and they will have to answer them out correctly in order to make it to the Top 10 Ranking and participate of

a final draw.

New varieties for Marques de Casa Concha

the new marques de casa concha pinot noir is the first pinot noir from the concha y toro portfolio to originate from the limarí valley. the same can be said with regards to its new sauvignon blanc, the only one to be sourced from leyda valley.

As part of it constant search for balance between terroir and variety, Viña Concha y Toro presents the latest two varieties of Marques de Casa Concha, range crafted by winemaker Marcelo Papa: Pinot Noir 2010 and Sauvignon Blanc 2011. They are new additions to a line already comprising a Chardonnay, Cabernet Sauvignon, Merlot, Syrah and Carmenere.

After seven years of studying and working on the Limarí Valley, the viticulture and winemaking team of Viña Concha y Toro decided to introduce a Pinot Noir to the Marques de Casa Concha range.

Pinot Noir 2010 comes from the San Julián vineyard located 30 Km. off the Pacific Ocean, on the southern bank of the Limarí river. It is a limited edition wine that has aged for 14 months in French oak barrels and shows notes of ripe fruit, black cherry, raspberries and other berries. This wine displays a good structure, is elegant, and possesses a marked minerality, characteristic of this Limarí Valley sector.

The Sauvignon Blanc 2011, meanwhile, comes from grapes sourced in the Leyda Valley, just 14 Km. off the Pacific Ocean in the San Antonio Valley area. This is a limited edition wine that is fresh, full, elegant and delicate. Clay soils and ocean breezes translate into a wine that shows great intensity and has a potent bouquet of aromas, mainly displaying citric notes such as lime and grapefruit.

Both the Pinot Noir and the Sauvignon Blanc are already available worldwide.

Marques de Casa Concha among the Best of 2011

“Among the best wines for every occasion” Wine Enthusiast

Marques de Casa Concha Cabernet Sauvignon 2009 was highlighted in the article titled ‘Chile, The Best Wines for Every Occasion’, published on the February 2012 issue of the specialized magazine Wine Enthusiast.

Editor Michael Schachner selected the best Chilean wines tasted during 2011. The Cabernet Sauvignon vintage 2009 had previously been rated with 91 points and had been part of the Editors’ Choice ranking published on the June edition of the magazine.

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during 2011, marques de casa concha -crafted by winemaker marcelo papa- reaffirmed its high quality by consistently earning scores over 90 points in all the most renowned wine media worldwide.

Best Chilean Carmenere Wine & SpiritsFebruary 2012

Carmenere 2009“100 Outstanding Values”

Wine SpectatorJanuary 2012

Chardonnay 2009Robert ParkerFebruary 2012

Carmenere 2009

91 pts 91 pts 91 pts90 pts

Editors’ Choice“Chile, The best wines for every occasion”

Wine EnthusiastFebruary 2012

Cabernet Sauvignon 2009

“Best Carmenere from Chile” Wine & Spirits

This classic contemporary Carmenere 2009 was chosen Best Carmenere from Chile in the February edition of the US magazine Wine & Spirits.

The tasting panel of this publication tasted 245 Chilean wines over the last 12 months, selecting for this magazine issue the best wines. The Carmenere had already been bestowed with 91 points in the June publication.

“One of the 100 Outstanding Values of 2011” Wine Spectator

In its December 2011 edition, the US magazine Wine Spectator ranked the ‘100 Outstanding Values’ wines. Marques de Casa Concha Chardonnay 2009 from the Limarí Valley was classed with 90 points.

This accolade adds to those previously received in 2011 by this wine in the same magazine, which also qualified it as ‘Smart Buy’, ‘Wine of the Week’ and ‘One of the attractive whites of Chile’.

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Casillero del Diablo is “The Finest Value Cabernet on the Planet”

"Finest Value Cabernet on the Planet" Cabernet Sauvignon 2010 Matthew Jukes, Daily Mail February 2012

88 ptsCarmenere 2010

Robert ParkerFebruary 2012

Silver Medal / Best in Class Merlot 2010

International Wine & Spirit Competition, UKOctober 2011

for the second time in its

history, casillero del diablo

cabernet sauvignon has been

described as “the finest value

cabernet on the planet”, by

matthew jukes, the daily mail

renowned wine writer.

The renowned wine writer, Matthew Jukes, highlighted the undisputed quality of the Casillero del Diablo Reserva Cabernet Sauvignon 2010 and commented:

“Is this the planet’s finest value Cabernet? Yes, I believe so! Decant this wine using the longest glass you have and you’ll be rewarded with plenty of blackcurrant, and a long and elegant finish”.

This important accolade shows once more the serious work that turns Casillero del Diablo into one of the planet’s most acknowledged brands.

Casillero del Diablo introduces new global packaging casillero del diablo updated its image and made

distinct changes to the label design of its

reserva range. these changes seek to modernize

the brand, and are already available in many

markets.

The new Casillero del Diablo packaging seeks to modernize

the brand while communicating a more sophisticated look.

“Through subtle changes introduced to the label design, we

wanted to convey a message of more elegance, thus expressing the

position this brand has reached worldwide” explains Sebastián

Aguirre, Casillero del Diablo Global Marketing Manager.

The changes that the new packaging considers include,

among others, a larger label which enhances the bottle of the

Reserva range, small retouches on the Casillero del Diablo

logo and changes in the closures colors and the wine screw

caps. The new image will be available in the more than 135

countries where the brand is presently distributed.

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After a year of alliance with Man Utd:

Casillero del Diablo strenghtens worldwide presenceaccording to preliminary internal reports for the casillero del diablo range, in the over 50 countries where the campaign casillero del diablo – manchester united has run, sales for this range of wines have increased between 30% to 40%, a very positive highlight in the brand’s track record.

2011 activations for this campaign were varied and

original: a new casillero del diablo tv commercial;

the name of the brand was featured on the old

trafford stadium digital boards during all the local

games of the “red devils”; and were made innovative

interventions at point-of-sale locations, among

others.

During 2011 were conducted online contests sponsored by the official alliance between the English team and the emblem line of the company.

Presence of Casillero del Diablo in a TV sports program in El Salvador.

Points-of-sale during a tour of Man Utd by USA, in July 2011.

The new Casillero del Diablo commercial has been seen for more than half a million times in several YouTube channels.

Winners of the contest “Wine a Trip to Manchester”, made by Casillero del Diablo in South Africa. The 1st place won a trip to England and two VIP tickets to the match Man Utd vs Liverpool. The 2nd place got a shirt signed by team players.

Two legends of Manchester United in Beijing: Viv Anderson and Ronny Johnsen, along with the wine legend, Casillero del Diablo, in March 2012.

successful performance of new spot

The new Casillero del Diablo spot has made the news on the main media, both in Chile and abroad, due to the outstanding presence of three of the well-known Manchester United players: Wayne Rooney, Ryan Giggs and Patrice Evra.

The spot’s official launch took place early October, while celebrating the first year of the strategic alliance between Concha y Toro and Manchester United, with the visit to Chile of four historical members of the English team: Sir Bobby Charlton, Gary Neville, Bryan Robson and Nicky Butt.

During 2011 the commercial was broadcasted in over 30 countries through cable TV stations. This has continued from March 2012 onwards.

casillero del diablo receives manchester united in asia and africa

A clear example of these activations in 2012 is the route covered by five legends of the Manchester United through several Asian and African cities during March and April of the present year. The goal was to celebrate with the fans the winning of the Premier League’s 19 overall titles by the English football team.

The official wine that accompanied the team legends and their 19th honor series trophies on their success route was Casillero del Diablo, present in Beijing, Shanghai, Seoul and Ho Chi Minh City in Asia, as well as Johannesburg, Nairobi and Acra in Africa.

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Concha y Toro at Korea’s Economic Forum

Concha y Toro participates in Wine Future, important international conference

Chile was present at Wine Future, one of the most relevant conferences of the wine industry worldwide, which gathered distinguished personalities of the global wine scene. This took place in Hong Kong, from November 6th-8th. Concha y Toro was one of the renowned Chilean representatives.

This second edition of Wine Future was organized by The Wine Academy –entity led by the renowned MW of Chilean origin, Pancho Campo–, and aimed at generating common grounds, analysis and discussion of essential issues for

the industry.

Robert Parker, Jancis Robinson, Miguel Torres and Jeannie Cho Lee were some of the personalities that were part of the discussion panels. Cristián López, Corporate Exports Manager for Asia, as well as Alberto Arizu, Su Birch, Paul Henry and Francis Ford Copola, all referred to the challenges and opportunities to be met by New World wines in Asian markets, and mentioned as well success stories in several

of New World producing regions.

The company was part of the prestigious Korea-LAC Business Forum which took place in Seoul, South Korea, during October 2011. The meeting sought to expand and strengthen commercial ties between Asia, specifically Korea, and Latin America and the Caribbean (LAC), through the exchange of ideas and experiences related to trade and

investment promotion.

The company’s general manager Eduardo Guilisasti was represented by the Corporate Exports Manager for Asia, Cristián López, who referred to the main challenges of the Chilean wine industry in the Asian country as well as to the levels of development that the industry has attained

in Chile.

Concha y Toro’s winemaker Marcelo Papa visited Sweden and Canada to lead exclusive tastings of Marques de Casa Concha and Casillero del Diablo, during the third and fourth quarters of 2011. The goal for both visits was to strengthen the presence of these wines in those markets.

In Stockholm, Sweden, he led a winemaker’s dinner for over 70 persons, directed tasting seminars on Casillero del Diablo and also offered tastings to important Swedish clients focusing on the company’s premium whites. Besides tastings of both ranges, at the Canadian cities of Toronto, Vancouver and Calgary, the winemaker gave interviews and led wine dinners for the press, wine

specialists and important Canadian clients.

Marcelo Papa visits Sweden and Canada

CONCHA Y TORO WORLDWIDE

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Casillero del Diablo official wine of international golf

Concha y Toro Chairman in Russia and Ukraine

Marques de Casa Concha at Oslo Lifestyle Fair

At the Sheshan golf club (Shanghai) took place the tournament

HSBC Champions. It is the fifth year in a row that Casillero

del Diablo sponsors this prestigious golf challenge, by being

offered for tasting at a VIP salon with a view on the golf course.

Casillero del Diablo was part of all the tournament official

events taking place in November 2011 and the full range

of the wine were offered to China’s and other markets most

outstanding clients. Despite participating personalities such

as Rory McIlroy, Adam Scott, Nick Watney and Lee Westwood,

this version’s winner was Martin Kaymer (Germany).

From February 23rd-26th, this year, Casillero del Diablo

shared with the best international golfers at the annual

HSBC Women’s Champions tournament, which took place

at the Tanah Merah Country Club golf course of Singapore.

Casillero del Diablo was the official wine of the tournament,

which featured Yani Tseng, the world’s top one woman

golfer, besides participating Carrie Webb and Michelle Wie,

among others. Angela Stanford won the championship

after an exciting victory on the third playoff hole.

Last October the Chairman of the company Alfonso Larraín visited the Russian cities of Moscow and Saint Petersburg, and the Ukrainian capital, Kiev. The goal of the visit was to strengthen relationships with Concha y Toro distributors in

those countries.

In Russia he was part of several events together with Whitehall Import representatives –the company’s sales force in that country–, such as presentations and tastings of Don Melchor, Amelia, Terrunyo and Casillero del Diablo, besides interviews with specialized press. In Ukraine, as well, the Chairman of the company shared with Marcom representatives, visited Kiev main supermarket chains and took part in sales-based

performance incentives celebrations.

At Norway’s Lifestyle Fair which took place during January,

the emblematic Vinos de Origen range shared space with

other exclusive brands such as Audi, Hugo Boss, Harley

Davidson, BMW. The main goal of this event is to offer to

consumers different alternatives aiming at style and quality

life, showcasing various high-end products and services.

In order to promote Marques de Casa Concha, tastings were

held at an exclusive stand where the public could enjoy the

range’s Cabernet Sauvignon and Chardonnay varieties. The

brand was also mentioned in the fair’s exclusive magazine,

a perfect display.

CONCHA Y TORO WORLDWIDE

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Marques de Casa Concha in Asia Closer to the Sky

The winery’s Twitter savviest is recognized in the UK

Casillero del Diablo at AEGON Masters Tennis

Towards the end of 2011, with the help of Chairman Alfonso Larraín acting as brand ambassador, Marques de Casa Concha sought to reinforce its presence in Asia with a road show in Tokyo, Seoul, Taipei and Singapore. In these cities the Chairman directed several activities in which also took place the winery distributors for each of those markets. The goal was to promote even more the history and tradition that is part of this Concha y

Toro distinguished brand.

Tastings of six varieties of the brand –including its newest Pinot Noir–, interviews with renowned specialized press media, and celebration dinners with sales representatives in Japan (Nippon Liquor Ltd.), South Korea (Keumyang International Inc.), Taiwan (Creation Wine & Spirits) and Singapore (SUTL Wine & Spirits),

were some of the events that took place in Asia.

Lobsters, duck and a variety of fish types were some of the

delicatessen that the most daring tasted, while suspended

at 50 meters off the ground. The event took place from

November 30th to December 23rd in Brazil. “Dinner in the

Sky” is an international event that transforms an ordinary

dinner into something special for its participants and for

the first time Casillero del Diablo was the official wine.

The public attending these high altitude banquets had to

get onto a table with capacity for 22 persons and put on a

seat belt. Once taken to the air, harnessed waiters offered

Casillero del Diablo different varieties to pair with each of

the food recipes devised by famous Brazilian chefs.

David Lowe based its survey on the number of followers –which in Concha y Toro case reaches 3,866 followers, almost doubling that of the next winery–, and ran a secret shopper test to prove

This is the fourth year that Casillero del Diablo sponsors the AEGON Masters Tennis tournament, which took place early December 2011 at the exclusive Royal Albert Hall in London, England. Some outstanding 5,000 clients of the event were able to enjoy Casillero del Diablo Sauvignon Blanc and Carmenere

while dining and watching the matches.

This time, the winner of the single category was the British player Tim Henman, who received the “Champions Tour” title, whereas the US John McEnroe obtained the “Legends” title for

the same category.

David Lowe (@bigpinots), renowned wine blogger, did a survey on which of the UK’s top wine brands were savviest social media wise. Concha y Toro was the brand best assessed on the subject.

which brands were really committed to its Twitter users. And @conchaytoro obtained by a considerable margin the most outstanding position of all scopes.

CONCHA Y TORO WORLDWIDE

Blanca Bustamante, Concha y Toro Corporate Communications Manager, mentioned that the company wants to involve people by focusing on “interesting stories on our wines and the industry. Relevant and useful content is the key. We want to be perceived as a point of reference by consumers who are interested in Chilean wine and in Concha y Toro”.

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Sunrise: First Concha y Toro Carbon Neutral Product

after measuring its carbon foot print sunrise turns into the company’s first carbon neutral product by compensating its co2 emissions for the markets of sweden, norway, finland and denmark.

As a new step in Concha y Toro’s aim at reducing its carbon foot print, Sunrise turns into the company’s first Carbon Neutral product for the markets of Sweden, Norway, Finland and Denmark. In order to get this certification, Sunrise had to compensate the CO2 greenhouse gas emissions produced during all of its production process as well as during its distribution to these four countries.

This information was verified by an independent third party and, through Santiago Climate Exchange (SCX), the company was able to be associated with renewable energy projects for the same amount of CO2 generated by the production of this range (4,300 CO2 tons in 2010).

The absolute transparency of the process is

guaranteed through a unique code (001-CL0102522) which allows to check all details of the transaction at the SCX by entering it on the web page www.scx.cl or by visiting Sunrise web site at:

www.sunrise-wine.com

This step allowed Sunrise the right to put the carbon neutral logo on its bottles.

Frontera incorporates new variety:New Frontera packaging worldwideFrontera launches officially worldwide its new packaging, standardizing the wine image for each of the 120 countries where it is today present.

Originally Frontera showed three diverse packaging depending on its various destinations. “For the first time in the brand history, we were able to standardize the image of this wine worldwide, which will allows us to better develop Frontera’s potential”, explains Ignacio Donoso, Frontera Senior Brand Manager.

Concha y Toro’s Frontera brand presents its new Pinot Grigio 2011, a new addition to the range’s ten varieties and which will be globally available sales from mid 2012 on.

Originating in the Central Valley, this wine requires three to six months ageing in stainless steel tanks. “With a clear gold color with crystal green notes, the Pinot Grigio displays aromas of pear and a vivid acidity. It is soft and round on the palate, making it an ideal wine to pair with shellfish, lean fishes and salads”, details Mario Miranda, winemaker responsible for this wine.

Pinot Grigio

The new packaging seeks to enhance the modern and premium image of the wine; and includes, among other things, a compass in its logo that represents Chile’s four natural borders, and a hallmark on the label that is symbol of quality and tradition. It is available for distribution as of March, and consumers will be able to find this at all global point of sales from mid 2012 on.

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