focus group plan

>>>> FOCUS GROUP and TARGET AUDIENCE To create a successful focus group follow the Firstly, what are you trying to determine? Write this I am trying to get an opinion from my target audience and my target age is late teen’s early 20’s. i want to see how others relate to the song what they would intialy see in there minds if they were making a music video for this. Ok, now you need an introduction task that is FUN and PUNCHY. This must QUICKLY get you some IMPORTANT information and keep the audience awake! (e.g. What do you need to determine? Is there a quick way to go through the first three points?) Write your idea’s below. listen to song and see there reaction. give them my ideas and see what they say . open to cristisium or ideas. Remember one member of your team must make notes, use the back of this handout to help. After you have gained the basic information now comes the tough part - what sort of story would most appeal to them on Radio? What types of story are there? Would they like a cliffhanger? Where would the titles best be? Where would it be set? What props will you have? What do the audience EXPECT from your drama? What else do you need to know? Write idea’s of HOW - i will give them options and go round the group and get different ideas and elaborate on some that seem interesting or different than the basic yes or no.

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Transcript of focus group plan

>>>> FOCUS GROUP and TARGET AUDIENCE

To create a successful focus group follow the following format...

Firstly, what are you trying to determine? Write this below:

I am trying to get an opinion from my target audience and my target age is late teen’s early 20’s. i want to see how others relate to the song what they would intialy see in there minds if they were making a music video for this.

Ok, now you need an introduction task that is FUN and PUNCHY. This must QUICKLY get you some IMPORTANT information and keep the audience awake! (e.g. What do you need to determine? Is there a quick way to go

through the first three points?) Write your idea’s below.

listen to song and see there reaction.give them my ideas and see what they say .open to cristisium or ideas.

Remember one member of your team must make notes, use the back of this handout to help. After you have gained the basic information now comes the tough part - what sort of story would most appeal to them on Radio? What

types of story are there? Would they like a cliffhanger? Where would the titles best be? Where would it be set? What props will you have? What do the

audience EXPECT from your drama? What else do you need to know? Write idea’s of HOW you will gain this information from an audience that may be

difficult to control or please! Think about what your teachers might do!

- i will give them options and go round the group and get different ideas and elaborate on some that seem interesting or different than the basic yes or no.

>>>> FOCUS GROUP and TARGET AUDIENCE

THE FOCUS GROUP - NOTES

One member of the focus group imagined free running Liked the idea of a green screenThought having a provocative girl was a good ideaEnjoyed the songPeople imagined a town scene People thought of a night scene They thought my idea was good and different to the usal relationship strories.