How to Set Up a Blog Using Blogger Kira Bacon Pam Fleischer UWSMC2 Jan 2012.
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
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Transcript of Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
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Pam Moore CEO / Founder Marke2ng Nutz
YOU are the media!
Keynote Presenta2on Florida Blogger & Social Media Conference 2013 Orlando, FL Full Sail University www.themarketingnutz.com
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blogger box
You are NOT a “BLOGGER!” Blogger Definition: -To write entries in, add material or maintain a weblog. - A person who keeps & updates a blog.
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think bigger than this • 14% bloggers earn a salary through blogging • $24k = average annual income • $33k = average annual income corporate bloggers • 50% paid per post earn less than $25 on average
& less than $1,000 /yr
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quit whining!
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run it like a BUSINESS!
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don’t fake un2l you make it
Source: Creative Commons
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how will you…
• Build community • Prioritize audiences • Identify influencers • Activate audiences • Syndicate • Content architecture • Generate REVENUE?
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know who YOU Are!
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YOU are the media
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your ul2mate plaYorm
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Social Business Success
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Embrace the
JOURNEY!
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Social Business “Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”
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Social Media “Refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
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Brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” ~Seth Godin
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Relevance is not an op2on!
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COMMUNITIES CREATE MARKETS
Opportunity Harvest
Free member
Paid member
Loyal evangelist
Community Zone Customer Zone
$$
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Source: Altimeter Group
use appropriate metrics
LOB/Geo Stakeholders
Social Strategist/Community Manager
• Business metrics: revenue, CSAT, reputation.
• Social media analytics: Insights, share of voice, resonance, WOM.
• Engagement metrics: fans, followers, clicks.
Corporate
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We use
POST strategy to frame the Social Media Strategy
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ID & acknowledge RAMs!
ü Not funded ü Not in the plan ü Not integrated ü No metrics for
success
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get in their head!
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listen more than you talk!
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quit telling me what words I can’t say!
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Get to know your customer - or someone else will! !
MESSAGE: mes•sage: Noun
a communication containing some
information, news, advice, request,
or the like, sent by messenger,
radio, telephone, or other means.
UNDERSTAND: un•der•stand: Verb
to perceive the meaning of; to
accept as true-believe, to grasp the significance,
implications, or importance of
GET THE MESSAGE:
Idiomto understand or comprehend,
esp. to infer the correct meaning
from circumstances, hints
BELIEVE:be•lieve: Verb to have confidence in the truth, the existence, or
reliability of something, faith.
relevance
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Human Brands: • Think like humans • Care about humans • Value relationships • Listen to other humans • Talk like humans • Have a personality • Show their “human” • Make & own their mistakes • Are available • Know themselves • Know their audience • Invest in people
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My Brand is… • What I say • What I do • What I think • What I tweet • What I post on Facebook • What I Instagram • What I write in email • What I share • How I respond • How I interact on & offline! • How I drive!
• ME!
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Community Rocks!
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people don’t buy things, they join things
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OPC’s Rock Too!
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Image Source: Inflatablecrowd.com
invest your 2me wisely
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ac2vate influencers
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Don’t ignore the trends
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quit chasing shiny objects
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IDC predicts 1.3B mobile workers by 2015
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90% mobile users have device within arms reach 100% of 2me
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Social Media 2013 • Major factors driving social
media in 2013 – Mobile - # of ppl accessing
internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs
– Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012
– G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
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think service
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audio bridging the divide
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got it?
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Questions?
Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com