Flickr Case StudyMCM 354

Sara Al Uraifi & Jawaher Al Suwaidi

What is Flickr?

Flickr was founded in 2004.

The founders were Caterina Fake and Stewart

Butterfield.

Flickr is a web site owned by

It offers photo sharing and a host of related

services for users of any level beginners to

professionals.

It is the fastest-growing photo sharing site on

the web.

What is the business model of Flickr?

Not a type of money making plan.

The creators usually launch the website and

then try to think of ways to make money.

Flickr is known to be a free platform website,

the only way to make profit is through

advertising.

Advertising on websites like Flickr are pay-by-

click.

On the other hand, Flickr receive profit

via other companies who pay them to

advertise on their website.

Flickr has more than 3 million users.

Examples in UAE, the advertisement

you may see is of Abu Dhabi Food

Control Authority, Clearasil and

many more.

What is the web-marketing plan of Flickr?

Flickr’s mission:

To make sharing photos with friend and

family easier by creating profiles and

uploading pictures on the website as

well as providing applications for

iPhone, Blackberry and iPads.

Flickr’s goals

1. They want to help people make their

photos available to the people who

matter to them.

2. They want to enable new ways of

organizing photos and video.

 How can we advertise in Flickr?

In order to be able to advertise on

Flickr, advertisers need to reserve

their spots through http://

adspecs.yahoo.com or by contact

Flickr.

How to market your brand through Flickr?

• Use your web site address as your Flickr

screen name.

• Use your Flickr profile to advertise your

company, products, services, etc

• Upload quality photos of your

products/services

• Write appropriate text for each photo, but

avoid the hard sell.

• Find and join appropriate groups and share

your photos in those groups.

• Link prominently from your web site to your

Flickr photostream.

• Take part in the Flickr community.

 Explain online privacy issues that Flickr is involved in?

• Anyone is able to obtain other users’

pictures.

• Users may post pictures of others without

their permission.

Why was Flickr blocked in the United Arab Emirates?

Due to the amount of sex oriented

photos hosted by Flickr in respect of

the country’s culture and religion.

THANK YOU