Flagstaff Visitor Profile 2014
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Flagstaff Convention & Visitors Bureau Flagstaff Visitor Profile $ 575,121,000 Total Economic Impact $ 458,691,000 Direct Effect $ 38,842,000 State & Local Taxes Produced 7,311 Total Jobs Created (direct/indirect) Source: Arizona Hospitality Research and Resource Center at Northern Arizona University 2014 Visitor Intercept Study Average overnight stay is nights 2.5 Average age is years 52 Average annual income is $ 99,060 Average travel party size is 3.1 Visitor Profile Visitor Origin Economic Impact Top Flagstaff Activities Mt Visited Attractions * * Total more than 100% due to multiple responses. Grand Canyon National Park 39% 19% Lowell Observatory 17% Arizona Snowbowl 14% Sunset Crater Volcano National Monument 13% National Forest Lands 13% Northern Arizona University 13% Walnut Canyon National Monument 11% Museum of Northern Arizona 10% Wupatki National Monument Historic Downtown 49% Travel by private auto 69 % Grand Canyon 9% Sedona 5% Primary destination is Flagstaff 53 % Areas of Interest * Annual visitation 4.6 million 1 2 3 4 5 6 TOP 5 CITIES Phoenix 18% Scottsdale 8% Mesa 7% Gilbert 6% Glendale 6% Arizona 40 % 11 % International TOP 5 COUNTRIES UK 27% Canada 25% Australia 7% France 6% Germany 5% TOP 5 OTHER STATES California 11% Texas 4% Illinois 3% Colorado 2% Nevada 2% 49 % Other US States are overnight visitors 75 % Travel with family only 60 % Trip purpose is vacation/leisure 57 % Business/ conference 5% Stay at a hotel/motel 75 % Dining Out 63% Shopping 36% 31% Route 66 Nostalgia 30% Hiking/Walking Trails 8% Nightlife 7% Special Events 7% Wildlife Viewing/Bird Watching 7% Guided Tour 7% Attending Meeting 7% Visiting Art Galleries 5% Snowplay Lodging 28% Restaurant/Grocery 17% Recreation/Tour 16% The average party spends $ 553 per day Been here before Word of mouth 28% Online/website 23% How did you hear about Flagstaff? 42 % 2014 Flagstaff Visitor Profile.pdf 1 4/23/2015 2:43:57 PM
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Transcript of Flagstaff Visitor Profile 2014
Flagsta� Convention & Visitors Bureau Flagsta� Visitor Pro�le
$575,121,000Total Economic Impact$458,691,000 Direct E�ect
$38,842,000State & Local Taxes Produced
7,311 Total Jobs Created(direct/indirect)
Source: Arizona Hospitality Research and Resource Centerat Northern Arizona University 2014 Visitor Intercept Study
Average overnight stayis nights2.5
Average age is years52 Average annualincome is $99,060
Average travel party size is 3.1
Visitor Profile
Visitor Origin
Economic Impact
Top Flagstaff Activities M�t Visited Attractions*
* Total more than 100% due to multiple responses.
Grand Canyon National Park 39% 19% Lowell Observatory 17% Arizona Snowbowl 14% Sunset Crater Volcano National Monument 13% National Forest Lands 13% Northern Arizona University 13% Walnut Canyon National Monument 11% Museum of Northern Arizona 10% Wupatki National Monument
Historic Downtown 49%
Travel byprivate auto
69% Grand Canyon 9%Sedona 5%
Primarydestinationis Flagsta�
53%
Areas of Interest
*
Annual visitation4.6 million
12
3
456
TOP 5 CITIES
Phoenix 18%Scottsdale 8%Mesa 7%Gilbert 6%Glendale 6%
Arizona
40% 11% International
TOP 5 COUNTRIES
UK 27%Canada 25%Australia 7%France 6%Germany 5%
TOP 5 OTHER STATES
California 11%Texas 4%Illinois 3%Colorado 2%Nevada 2%
49% Other US States
areovernightvisitors
75%
Travel withfamily only
60%
Trip purpose isvacation/leisure57% Business/
conference5%
Stay at ahotel/motel
75%
Dining Out 63% Shopping 36% 31% Route 66 Nostalgia 30% Hiking/Walking Trails 8% Nightlife 7% Special Events 7% Wildlife Viewing/Bird Watching 7% Guided Tour 7% Attending Meeting 7% Visiting Art Galleries 5% Snowplay
Lodging 28%Restaurant/Grocery 17%Recreation/Tour 16%
The averageparty spends$553 per day
Been herebefore Word of mouth 28%Online/website 23%
How did you hearabout Flagstaff?
42%
2014 Flagstaff Visitor Profile.pdf 1 4/23/2015 2:43:57 PM
