FLAGSTAFF CVB RE-IMAGING

• Current campaign– Launched in 2008

PROCESS

• Reviewed research available• Conducted focus groups• Formulated a creative brief• Key take-aways to build campaign

FLEXIBILITY• Use in all markets– Geographic, behavioral– Return vs. new visitor– Groups

• Use of different media– Digital or print– B/W or FC– Large or small scale– Collateral and promotions

• Overall campaign – Launch May/June 2013– Ads–Website–Mobile site– Booth and promotional items

• Additional photo shoots in FY 2014• Ongoing web updates/enhancements• Ongoing new headlines