Livingstone

“A journey of self-discovery, improvement and the determination of an endeavouring and aspirational girl - Ruby-Anne Livingstone. It’s said that where you’re from determines your

future, but not in this case; heavily focused on her aspirations of leaving the damaged, gritty and dull life of a council-estate in the suburbs of London behind to become a

successful businesswoman with a story in her inventory. She drastically changes her life only through her own hard work. Fixating on becoming “one of them women in suits ”. It’s guaranteed this coming of age story will touch home with a lot people out there and affect

a lot of people’s hearts.

Closely relating to Todorov’s theory

Equilibrium - The movie starts on a bad note, she lives in a not-so-wealthy environment, having parents that don’t have the same values she does which leave her to be the blacksheep of the family. Constantly isolated from the “ideal” nuclear family, leaves her time to thoroughly think about breaking out of this life and work towards a new one.

Disruption - Still relating to the equilibrium, only things worsen and family life starts to become intense with an abusive father and no friends to seek solace only thing left is to dream herself way out of reality.

Realisation - Ruby sees what’s holding her back, yet it’s the force that pushes her forward to achieve her aspirations.

Resolution - After a period of a hectic and rough upbringing she receives a scholarship for maths which her family deem as “not needed”. This enables her to afford university and finally move out of her home into university life.

New equilibrium - Finally reaching her goal, she’s able to proceed forward into life and never looking back.

Why a Drama?By committing to the Drama genre, it enables me to have the passage to broadcast an influential storyline, that also will contain decoded message in which the audience will decode to obtain a message or a moral.

A drama gives an insight to lives of people who may not be reachable or in the public eye, by showing light on these people it doesn’t just serve the purpose of entertainment but also a lesson of a new culture and way of living; by heightening the knowledge of the audience it will leave them to feel appreciative of what they have in life or, in this case, aspire to be.

My purpose is to enlighten knowledge of social realism, enabling the audience to seek confinement and to an extent - entertainment.

Genre: social realism drama

How can I use it?By following the Uses And Gratification Theory, I will aid me into projecting my purpose furthermore; for example, the cognitive needs I will not cut out what really happens in the life of unfortunate people, I want to shed realism and emotion so the audience can see what actually happens in different cultures - for the integration of society.

As well, affective needs using emotive and impactful scenes to gain sympathy for character roles will keep the audience engaged; and to an extent, abling to seek confinement within these character roles, being able to take advice from them to help rebuild confidence and their life.

Finally, personal needs - a social realist drama will help establish character, helping the audience know they aren’t alone in their situation and can follow the advice characters will give.

Target Audience

Aspirers preferably aged 16-20 who seek status and dreams, by showing the main character reach her goal through determination and endeavouring attributes they will see they have to work for their dreams.

Succeeders - Seeks control. Strong goals, confidence, work ethic, and organisation. Supports stability. Brand choice based on self-reward and equality. Typically higher management and professionals.

Resigned - typically 30-50 - Seeks survival. Rigid and authoritarian values. Interested in the past and tradition. Brand choice stresses safety, familiarity and economy.

Strugglers - Seeks escape. Alienated and disorganised. Few resources beyond physical skills. Brand choice involves impact and sensation.

Reformers - Seeks enlightenment. Freedom of restrictions and personal growth. Social awareness and independent judgement.

Films I seek influence from

Billy Elliot (2000)- How his disintegration of his dreams and family affect him. Also based in England and how rough it is. It got turned into a musical in the West-end and Broadway.

Kidulthood (2006) - Showing light on teenagers growing up in West London, with the difficulties that appear. Widely popular with teens of London and its catch phrases online.

Rollin’ With The Nines (2006) - A group of friends determined to set-up a successful underground urban garage act that will aid them to leaving their struggling lives behind. It earned:

Focusing on the idea of terrible backgrounds that are holding back teenagers, which is also the catalyst for them to succeed and achieve what they desire and set out to do. Closely relating to the values of the characters of the environment they live in;

such as, family, friends, status and respect.

Casting

For the director, I believe Noel Clarke will be most suited because he has previously shot similar films. I believe we both have the same vision and imagination that when both mixed will help create this aesthetic. Being an immensely popular and award-winning director within the UK who’s most known for shooting Star Trek into the darkness, Kidulthood, Adulthood and Dr Who. So I guarantee he’s up mostly reliable in order to create a success in the box office.

Main character roles will be: ▸ Kaya Scodelario as “Ruby” who’s mostly known for Clash Of The Titans, The Maze Runner,

Skins, and Moon. She's widely popular in the UK and people will instantly falling in love with her charm and mysterious sense about her.

▸ Noah Taylor as the father, mostly populated for his roles in, Charlie And The Chocolate Factory, Tomb Raider, Almost Famous and Submarine.

▸ Craig Roberts as a friend of “Ruby” - the BAFTA winning actor who has played in, Submarine alongside Noah Taylor, The First Time and Hollywood blockbuster 22 Jump Street.

Distribution and Marketing

Marketing of this movie will help aid in the success, so doing it horizontally it will allow more funding will will boost the popularity of the movie. I understand all-British movies do not do as well in the box office that’s why i’m taking the day-and-date route to help the gross of the movie; it’s convenient that Film4 are owned by Channel 4 so the movie can be broadcasted on TV (if pay Sky or Virgin) for free.

By distributing across the Country to around 400 cinemas will be the right amount to help gain an exchange with the audience, creating media attraction that will later boost DVD sales. After the 90 day period, by releasing it on DVD and VOD it will also aid the movie in curating a higher gross and also help in heightening the popularity of the movie.

I will want to gather as many USPs as possible in order to help the movie gross, that’s why Justin Vernon, the Canadian superstar who has helped produce tracks from the likes of Kanye West to St. Vincent and also add his own spin to movies such as Twlilight: New Moon, I Wish I was Here and Warm Bodies, has agreed in making his comeback with the soundtrack to this film. This will act as a synergy for both art forms to help obtain attention and popularity. As well, selling the movie’s soundtrack exclusively to iTunes.

So, i’m asking for a fund of £650,000 to help make the dream a reality: the production of the movie including cameras, lighting

and sound. As well as mise-en-scene. The cast funding, exhibiting the movie and the final touches such as DVD

production.

Fixated