Fixated

“A journey of improvement and the determination of an aspirational girl – Ruby

Livingstone. She constantly dreams her way out of society to move forward and

escape. She doesn't share the same hopes and values the people around her have

as well the immense pressure from school is an attribute to her constant daze; this is

what drives her to fixate on her dreams. She dreams of becoming successful in the

capital’s centre yet her lower-class background of suburban London is what is stops

her, as well as her ethnicity. The reality is to prove the hindsight of prejudice in how it

limits people.

Closely relating to Todorov’s theory

Equilibrium – Living in a struggling and dull environment, she

constantly fantasies about breaking out – seeing what life really holds,

rather than the constant routine an ordinary girl has in a less-fortunate

environment.

Disruption - Still relating to the equilibrium, only things worsen and

family life starts to become intense, with only one friend to seek solace

from, parents are very traditional and to the point, they tell her that her

that she won't go far, she cannot escape because “people from here

don't move on.”

Realisation - Ruby sees what’s holding her back, yet it’s the force that

pushes her forward to succeed.

Resolution - Not the typical, happy ending type of story. She realises

her desires aren't reachable due to not having an impressive

background, this will teach the audience about prejudice etc.

Why a Drama?▸ By committing to the Drama genre, it

enables me to have the passage to

broadcast an influential storyline, that also

will contain decoded message in which the

audience will decode to obtain a message

or a moral.

▸ A drama gives an insight to lives of people

who may not be reachable or in the public

eye, by showing light on these people it

doesn't just serve the purpose of

entertainment but also a lesson of a new

culture and way of living; by heightening

the knowledge of the audience it will leave

them to feel appreciative of what they have

in life or, in this case, aspire to be.

▸ My purpose is to enlighten knowledge,

enabling the audience to seek confinement

and to an extent - entertainment. As I know

it will have to be entertaining in order to

gain a following.

Genre: Drama

How can I use it?▸ By following the Uses And Gratification

Theory, I will aid me into projecting my

purpose furthermore; for example, the

cognitive needs I will not cut out what really

happens in the life of unfortunate people, I

want to shed realism and emotion so the

audience can see what actually happens in

different cultures - for the integration of

society.

▸ As well, affective needs using emotive and

impactful scenes to gain sympathy for

character roles will keep the audience

engaged; and to an extent, abling to seek

confinement within these character roles,

being able to take advice from them to help

rebuild confidence and their life.

▸ Finally, personal needs - a social realist

drama will help establish character, helping

the audience know they aren’t alone in their

situation and can follow the advice characters

will give.

Target

Audience

▸15-30

Aspirers who

seek status and

dreams, by

showing the main

character's

determination

they will see they

have to work for

their dreams.

Succeeders - People

with Strong goals,

confidence and work

ethic. Desire stability in

their life, due to a bad

upbringing. Their

choices are based on

self-reward from being

beaten down

throughout life.

Strugglers - People who seeks escape and feel

Alienated. Too, people who relate to Ruby where

personal details affect their dreams.

The main target audience will be aged 15-30, with the pressures from school and constantly

wanting to achieve more, the young audience will be able to relate to Ruby as they haven't

fully established their career. So by choosing this age range, this leaves the movie to have a

certificate of 15 as it includes mild violence as well as language.

There are certain type of audiences that will desire this movie:

Films I seek influence from

Billy Elliot (2000)- How his disintegration of his

dreams and family affect him. Also based in

England and how rough it is. It got turned into a

musical in the West-end and Broadway. £3 million

budget with a £21million gross.

Kidulthood (2006) - Showing light on teenagers

growing up in West London, with the difficulties

that appear. Widely popular with teens of London

and its catch phrases online. Budget £600,000

with a £100,000 gross.

Juno - An unplanned pregnancy leaves Juno to

feel stranded, it's what becomes her hurdle in life.

$6.5 million budget with a gross of $143million

Focusing on the idea of terrible backgrounds

that are holding back teenagers, which is also

the catalyst for them to succeed and achieve

what they desire and set out to do. Closely

relating to the values of the characters of the

environment they live in; such as, family,

friends, status and respect.

Noel clarke - Director

▸ Born 6th September, 1975.

▸ Noel Clarke will be most suited to direct; he has

previously shot similar films like “Adulthood”.

Being an majorly popular and award-winning

director within the UK .

▸ Most known for shooting Star Trek into the

darkness, Kidulthood, Adulthood and Dr Who.

▸ He costs around around £450,000 per movie.

▸ His best movie, Star Trek had a budget of

$170,000,000 whereas his lowest budgeted

movie was “Adulthood” which had a budget of

£600,000 so he can work with budgets big or

small.

Red Madrell - Ruby

▸ Born 1987, London.

▸ She’s previously been in two of

Clarke’s movies, “Kidulthood”

and “Adulthood”. So they have

a close companionship.

▸ Popular within the UK being on

Casualty, Skins and The Bill.

She’s familiar with violent

dramas, so acting will come at

ease.

▸ Been in the news for her

career beginning to be

recognised in the U.S

▸ Estimated cost £10,000 per

movie.

Geraldine James - Ruby’s Mum

▸ Born 6th July, 1950

▸ Being famously known for

working in blockbuster films

like: “Sherlock Holmes” 1 and

2. “Girl with the dragon tattoo”

and “Ghandi”. Being very

familiar with movies that has

had over £90 million budgets.

▸ Nominated for 4 BAFTA

awards

▸ Worked with major names like

Robert Downey Jr., Jude Law

and Daniel Craig.

▸ Estimated cost, £50,000.

Freya Mavor - Ruby’s Friend

▸ Born 13th August 1993

▸ Best known for “skins” and

“Sunshine on Leith”

▸ Been nominated for an Empire

award and BAFTA

▸ Worked in film, television and on

stage

▸ Estimated cost £10,000

By choosing British, not so known

actors it will allow them to become more

popular. Especially, all three actors

have had similar roles in less-fortunate

locations and narratives.

Production,Distribution, Marketing

Film 4 will be help with the production and marketing of this film, with earning over

£244,476 from just 60 screens in the UK got “Submarine” I feel this they are best suited

to help produce a high quality movie.

I understand all-British movies do not do as well in the box office that’s why i’m taking

the day-and-date route to help the gross of the movie; it’s also convenient that Film4 are

immensely popular in the UK especially as they're owned by Channel 4 so the movie

can be broadcasted on TV to SKY and Virgin media customers for free.

I’ve chosen Pathe films to distribute this movie, they’ve previously help distribute for

films like “swingers” which earned $4.5million and “Pride” which was nominated for 3

BAFTA. By releasing it to around 300 cinema screens, it will be suitable to target all

audiences throughout the country. After the 90 day period, by releasing it on DVD and

VOD it will also aid the movie in curating a higher gross and also help in heightening the

popularity of the movie.

i’ve chosen Chris Martin from award-winning band “coldplay” to help curate a soundtrack

for this movie; selecting the best artists to write for this movie, this was similarly done by

a big budget film “The Hunger Games” so I will bring this to a smaller British film. Also,

by releasing the soundtrack to purchase it will help gather a higher gross.

A fund of £2.5million will help across all these boards mentioned, from the director to the

costumes and the location shooting in London. I have an estimated of £5.4million

success at the box office. With a BBFC certificate of 15 due to its use of mild language

and violence. This movie will be released in late July, as it’s month into summer

holidays.

Title sequence

▸ Shows Ruby’s run-down

environment, walking round.

▸ Close-up of her dreaming,

emphasising on her dream (which the

movie is about).

▸ In her dream, you really see how

she’s a fish out of water and much

different to everybody else.

▸ Being snapped out of the dream it

leads to the beginning of the movie.