FIVE YEARS - dfv Conference Group
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FIVE YEARS Intro: Content & Partnerships HORIZONT, Digital Marketing Days, 7/4/19
Transcript of FIVE YEARS - dfv Conference Group
FIVE YEARSIntro: Content & Partnerships
HORIZONT, Digital Marketing Days, 7/4/19
IN THE ROOM TODAY
JANWavemaker
@kingkongJK
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FRANZIVodafone
@Franzi
INTROS T A G E 1 : B A C K I N S O C I A L
S T A G E 3 : L E A D I N G T E L C O I N C O N T E N T
VODAFONECONTENTPARTNERSHIPS
S T A G E 2 : P A R T N E R S H I P S
A G E N D A
H O R I Z O N TD I G I T A L M A R K E T I N G D A Y S
WHERE DO WE COME FROM?
EMOTIONAL
ANDICONIC
BIG PICTURESEXCITING
GREAT MUSICTRENDSETTING
POWER TO YOUMEANINGFUL
VODAFONE BRAND WAS ALWAYSBUILT ON ATL COMMERCIALS
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NEVER AGAIN
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SOCIAL MEDIA.
FLASHBACK 2009
SOCIAL IS NOT AN EASY BATTLEGROUND.
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#1
BUT, THE UGLY TRUTH IS…
Everybody Always
Expects Their
Network To Work.
#2
Network is an
invisible product, you
need to transfer.
For everyone, but
with a little window
for conversion.
#3
SOMETHING WE CAN‘T DO.
HERETO STAY
SOCIAL IS
I N T R O
BACK IN SOCIAL
S T A G E 3 : L E A D I N G T E L C O I N C O N T E N T
VODAFONECONTENTPARTNERSHIPS
S T A G E 2 : P A R T N E R S H I P S
A G E N D A
H O R I Z O N TD I G I T A L M A R K E T I N G D A Y S
I‘LL SHOW YOU THE WORLD
FIRSTAWARD-WINNING
CONTENT
WHERE TO LINK?MORE CONTENT, BUT:
WE NEED A CONTENT HOME.STRATEGIC THOUGHTS
VODAFONE.DE
FEED AD
FEED AD
(SUBTITLED) INSTAGRAM
STORY AD INSTAGRAM
STORY AD
YOUTUBE
TEASER #1YOUTUBE
TEASER #2
YOUTUBE
TEASER #3
I N T R O
B A C K I N S O C I A L
S T A G E 3 : L E A D I N G T E L C O I N C O N T E N T
VODAFONECONTENTPARTNERSHIPS PARTNERSHIPS
A G E N D A
H O R I Z O N TD I G I T A L M A R K E T I N G D A Y S
Wer ist das?! Who the f***?WE KNOW WHO‘S THAT.
… BUT WHO DAFA*$Q§$“5?
Wer ist das?! Who the f***?WE KNOW WHO‘S THAT.
… BUT WHO DAFA*$Q§$“5?
UNDERSTAND THAT TIMES ARE CHANGING.
Vodafone eSports 2018
150.000OWN SOCIAL
INTERACTIONS
40%VODAFONE EXPOSURE IN MOUZ SOCIAL POSTS
WIN ESL ONE: NYFIRST GERMAN TEAM
THREE PROUD PARTNERS IN ESPORTS.
2017 2018 2018
Social Interactions
Strategic Partnerships
3Major Live Events
7Leveraged Games
„Featured“ ArticlesUtilized InfluencersContent Episodes Free-TV
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450+ 750kReached Fans
Bullshit #goes here
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25 100
VODAFONE TWO YEARS ESPORTS:
Content Pieces
I N T R O
B A C K I N S O C I A L
LEADING TELCO
VODAFONECONTENTPARTNERSHIPS P A R T N E R S H I P S
A G E N D A
H O R I Z O N TD I G I T A L M A R K E T I N G D A Y S
VODAFONECONTENTPARTNERSHIPS
A G E N D A
H O R I Z O N TD I G I T A L M A R K E T I N G D A Y S
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THIS IS HOW WE DO IT NOW:
BRANDCONTENT
=
ATLCOMMS
TV OOH DIGITAL PRINT CINEMA
FUELING OUR BRAND
ON ALL MEDIA TOUCHPOINTS
TAKING THE #1 POSITIONMOST BELOVED TELCO IN SOCIAL
THX FOR LISTENING.ADD US ON LINKEDIN & TWITTER.
HORIZONT, Digital Marketing Days, 7/4/19
