Building The Future:The Next 5 Years

Jeff SeifertCTO, Cisco Canada

Building The Future:The Next 5 Years

Jeff SeifertCTO, Cisco Canada

Social Networking and Mass Collaboration

Consumerization Globalisation

Sustainable Development

Volatile Economies

1. Electrification2. Automobile3. Airplane4. Water supply & distribution5. Electronics6. Radio & Television7. Agricultural mechanization8. Computers9. Telephone10. Air-conditioning & refrigeration11. Highways12. Spacecraft13. Internet14. Imaging15. Household Appliances16. Health Technologies17. Petrochemical Technologies18. Laser & Fiber Optics19. Nuclear Technologies20. High-performance materials

GREATEST ENGINEERING

ACHIEVEMENTS OF THE 20TH CENTURYENGINEERING’S GRAND

CHALLENGES

1. Make solar energy economical2. Provide energy from fusion3. Develop carbon sequestration

methods4. Manage the nitrogen cycle5. Provide access to clean water6. Restore & improve urban

infrastructure7. Advance health informatics8. Engineer better medicine9. Reverse engineer the brain10. Prevent nuclear terror11. Secure cyberspace12. Enhance virtual reality13. Advance personalized learning14. Engineer the tools of scientific

discovery

National Academy of Engineering: http://www.greatachievements.org/

2004 2010 202020152005

300Million Devices

1TrillionEnable Productivity

Create New Services

Environmentally Friendly

Source: Cisco IBSG

Sources: Cisco VNI, Cisco IBSG, Gartner, Royal Pingdom, IDC

•Urbanization of

700 million people

over next decade

•Big cities getting

bigger…100 new

1M+ cities by 2025

•3 Billion people

connected to the

internet—next 10

years

Globalization

•In 2014, 91%

of traffic on

networks will be

Video

•3 billion videos

are watched

each day on

YouTube

•Mobile video

will increase 66x

from 2009 to

2014

Pervasive

Video

•Nearly 1/3 of the

Collaboration market

will be Hosted by

2013

•40% of professional

PC’s will be managed

under a hosted virtual

desktop model by

2013

•By 2014, over 400

million of the world’s

Internet users will

access the network

solely through a

mobile connection.

Communications

•28% of

employees use

their mobile phone

as the primary

work phone

•From 2010 to

2015, global

mobile data traffic

will grow 3.3x

faster than global

fixed broadband

data traffic.

•Mobile traffic

originating from

tablet devices will

grow 205x from

2010 to 2015!

Mobility

Web Video

Market TransitionPervasive Web

(start: 1995–achieved: 2000)Pervasive Video

(start: 2010)

Business Disruption Virtualized Transactions Virtualized Services

New Businesses eCommerce eHealth, eEducation, etc.

Smarter Endpoints Java, Flash, HTML-5 Medianet Service Interface (MSI)

New Shared InfrastructureWeb Services

(web-servers, application acceleration, load Balancers, etc.)

Media Services(media transformation, recording,

streaming, intercompany, etc.)

Network Impact50% of Internet traffic after 5

years90% of Internet traffic after 3

years (forecast)*

Architecture Service Oriented Architecture Medianet

Pervasive VideoA Market Transition

*Visual Networking Index, Cisco Systems 2010

Tablet & Smartphone Users vs. Other Markets

Source: RBC Capital Markets

6898

5113

2000

12701000

600 513 555 394

0

1000

2000

3000

4000

5000

6000

7000

8000

Insta

lled

Base

(Mill

ion

s)

5.7% penetration

18.4% penetration

74.1% penetration

Innovative TechnologiesThe Potential for Growth is Still Huge

Smartphones/Tablets will pass PC shipments next year

THEN NOW

CARS LANDLINES

TV RADIO

ONLINE

SHOPPING

INTERNET

MOBILE

DEVICES

SOCIAL

NETWORKING

INTEROPERABILITY

TRANSCODINGnetwork

RECORDI

NG

ANALYTIC

SDIRECTOR

Y

OPTIMIZATIO

N

MULTIPOI

NT

BUSINESS / GOVERNMENT CONSUMER

Embrace Consumerization of IT

Time

Routed

Switched

WAN LAN VOICE

Packet

CONNECTIVITY

Mobile

INFRA

Virtual

Bridged

Shared

Circuit

Fixed

Video

Audio+Text

COLLABORATION

Dedicated

Cisco’s Innovation Strategy: DisruptionJump on Market Inflection Points

Hosted &

Pay per Use

Employee

Empowerment

Workplace

Flexibility

User

Contribution

Rich Internet

Applications

• Software as a

Service

Virtualization• Cloud

Computing

• Desktop

Virtualization

Video• Rich Media

Collaboration• YouTube

Wireless• IP

Communications• Mobility

Consumer

Electronics• ConsumerizationT

echnolo

gy

Business Model

Disruption: Technology x Business Model

TelePresence,

IP Telephony,

Wireless,

Quad,

Pulse

Incubate New Technologies

Network Admission

Control(Microsoft,

Symantec, others)

Partner w/ Other Companies

Design New Products

CRS-3,

IOS XR,

ASR,

Nexus

Business Models & Processes

Acquisitions

140+ Acquisitions

Andiamo

Spin in Investments

1993: Cisco 7000

Series Router

1986: AGS

multi-protocol router

2010: Carrier Routing

System (CSR)-3

Linksys,

WebEx,

NetSolve

From…

PC MultipleDevices

DocumentsRich Media

Intranet Extranet

Search InformationFinds You

To…

• Meetings

• Training / Education

• Safety & Security

• Events

• Advertising

• Customer / Patient Interaction

• Organizational Communications

Video andCollaboration

Cloud andVirtualization

Wired-Wireless

UCS Express

WebEx on ASR

Smart Install EnergyWise

4GVirtual Desktop Services

WAN OptimizationCisco ISR G2 Cisco ASR 1000

Medianet Application Velocity

Scalability to 360 Gbps (ASR 1013)

S/W Redundancy (ASR)

40-Gbps ESP (ASR)

TrustSec

Data Center Networking

Unified Fabric

Unified Computing

Intercloud

Private Clouds

Consolidation Virtualization Automation Utility Market

Start here

Devices &Applications

Network Services (for Media, Collaboration and more)

Network Infrastructure

Secu

rity

Man

ag

em

en

tService Delivery

Platform [SDP]

(for S+CC)

Medianet

(for Ent Video)

Videoscape

(for SP Video)

Data security and compliance

Business continuity / agility

Reduced TCO

Standardized IT experience, customizable user experience

Video and voice

Interactivity

Mobility

Real time, high quality experience

Range of devices

IT Standardization Rich Media Experience

WAAS

ISR

Branch

Virtualization-Aware

Borderless Network

CDN

MS Office

Desktop Virtualization Software

Virtualized

Data Center

WAAS

Nexus

Microsoft OS

ACE

Hypervisor

VirtualUnified CM

Virtual Quad

Cisco CollaborationApplications

Thin Client Ecosystem

Cisco Clients

Cius Business Tablets

Virtualized

Collaborative Workspace

Cisco Virtualization Experience Clients

Access

switching

w/PoE

SiSi

Cisco VXI – Virtual Experience InfrastructureVirtualized End-to-End System

Before: After:

Cisco Virtual Office

Cisco employees reduce auto emissions by 63,400 tons of CO2 annually

Cisco has over 25,000 employees using the Cisco Virtual Office

solution in 70 different countries

Employees typically work 3 days at home and are 28% more productive

Cisco employees avoid an average of 58.2 commuting KMs per day

working at home – i.e. 227,000,000 driving KMs avoided a year

FACTS

Connected Virtual Offices

Combines state-of-the-art audio and video and medical information to provide remote

medical services securely

Creates an environment similar to

a visit to a doctor or health

specialist

Overcomes doctor scarcity in

remote areas

Enables patients to travel less

and have more frequent doctor

interaction

Useful for initial assessment and

maintenance

• David Suzuki's 75th Virtual Birthday Event

• 16,000 students in 170+ schools participated in Telepresence with One Touch Webex

• David on Telepresence, Schools on Webex HQ Video

• Children in schools asked David questions over video

• Opportunity to bring scientists, doctors, astronauts and others into the classroom and take students on virtual field trips

• Unified Command &

Control

• Common Operating

Picture

• Mobility and Rich Media

• Situational Awareness

• Collaboration– Any Device

– Any Network

– Any Organization

– Any Media

Online

gamingAnalyticsBiometricsHealthcareConnected

Transportation

Video

StorageEducationVirtual

Desktop

Events3D IP TV

The Next 5 Years…

Data

Sensing Computing

Mobility Collaboration

Voice

Video

Energy