FIVEMOBILE MARKETING TRENDS

Technology research giant Gartner predicted that 2015 willsee 4.9 billion connected devices worldwide.

30 percent increase over the previous year.

The number of worldwide smartphone users will top 2.16 billion by 2016.

This continued rise in the use of smartphones and connecteddevices offers marketers new opportunities to benefit fromthe mobile economy.

We have identified five mobile marketing trends to be awareof...

1 - USER SECURITY

Due to a number of high-profile mobile hacks in the last months, users are becomingwary of what they deem to be potentially insecure mobile platforms.

Address this issue by investing in improved security systems acrossall your platforms: on desktop, mobile, and inside your apps.

Be sure to tell your customers about this improvement: they will rateyour business more highly and it may attract potential new customerstoo.

2 - MOBILE PAYMENTS

Mobile payments have taken a while to take hold: whilst mobile payment servicessuch as Square and PayPal have been active for a number of years.

With increased comfort purchasing items via our smartphones comesgreater commercial opportunities for marketers.

Ensure your business’ online payment portal is mobile-compatible, andthink about investing in Amazon-style check-out ads to alert customers toother products/services, e.g. “Customers who bought this also bought…”

3 - MOBILE REWARDS

If you regularly use an exercise app on your smartphone, you may have noticed in thelast few months that it will provide you with a reward after you achieve a personal best.

Known as gamification, this provides marketers with a new, exciting formof mobile marketing to experiment with.

The platform engages the user, prolongs app use, and provides a naturalopportunity to link to other apps, products or services accessible asrewards.

4 - THE MOBILE WEB

In the last few months Google have announced that they will be reducing the rankingof non-mobile optimised websites in their searches.

From a marketer’s point of view, this means ensuring your website isoptimised for mobile will also improve your SEO (Search Engine Optimisation).

This means undertaking serious responsive design planning for a mobileversion of your website, thinking about shorter, scannable content anddifferent layout and image use.

However, the marketing reward of greater Google visibility will repay effortsspent on this.

5 - WEARABLES MARKETING

Wearables devices are still at their ‘early adopter’ stage, with even the Apple Watchbeing preordered largely by those with a keen interest in technology.

The link between smart watches (such as the aforementioned Apple Watch,and Samsung Gear) and smartphones is only going to increase.

This will provide marketers with incredible personalised marketingopportunities, and possible real-time-data targeting for ads as well – keep aneye on this sector to stay ahead of the game!

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