Five long-term ways to reduce your marketing costs
W www.nextmarketing.com.auP 03 8060 8544E [email protected]
Ever feel like you are spending too much
on marketing?
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It’s true that you need to spend
money to make money
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But maybe not as much as you think...
Are your marketing costs spiralling out of control?
Here are five possible reasons...
And their solutions
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Failing to plan
problem 1.
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Poor planning leads to rushing
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which can lead to costly mistakes
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SolutionCreate a marketing plan with realistic timeframes
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And stick to it!
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Build in contingencies and extra time
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you will need it
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Lack of communication
problem 2.
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Confusion, misinformation and
misunderstandings cause frustration
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And cost your business money
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If your team doesn’t know
who is doing what
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How can they
work together effectively?
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SolutionGive clear, in depth and specific instructions
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Encourage questions
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Nominate one person as a central point
of contact for all parties involved
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Making changes without proper planning
problem 3.
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Have you been doing the
same thing for a while?
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Maybe you feel you need to
update your marketing strategy
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If it’s working…
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Why change it for the sake of it?
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SolutionEvaluate your marketing strategy regularly
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Consider what you need to change and what you don’t
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If something does need changing
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make sure you have a
transition plan in place
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Unnecessary delays
problem 4.
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Taking a long time to approve projects
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means a delay with the
finished product
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And can lead to money lost
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SolutionRefine approval processes
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Get your marketing working for you
sooner rather than later
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Not living up to customer expectations
problem 5.
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If your product doesn’t live up to your marketing
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you won’t get repeat customers
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You will spend money on marketing but
your business won’t grow
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SolutionChange your marketing
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Refine your branding
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Review your business processes
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or improve your product
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So, take a close look at your business
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Do any of these common issues sound familiar?
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Make some changes and
improve your marketing
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Get better results
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Get your marketing budget back on track.
W www.nextmarketing.com.auP 03 8060 8544E [email protected]