Using Technology to Reduce Costs The practical ways in which technology can reduce costs in your...

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Using Technology to Reduce Costs The practical ways in which technology can reduce costs in your business Presented by: Jon Egley – eBusiness Programme Team
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Transcript of Using Technology to Reduce Costs The practical ways in which technology can reduce costs in your...

Using Technology to Reduce Costs

The practical ways in which technology can reduce costs in

your business

Presented by: Jon Egley – eBusiness Programme Team

Online Marketing

• Websites

• Online Directories

• Local Search

• Web 2.0

Content

Importance of Content

Local Search

Importance of Directories

Directories

Web 2.0

• “User-Generated Content Sites”

• MySpace, YouTube, facebook• Yahoo Answers, • Forums• Linkedin• Delicious• Blogger, Wordpress

Blogging

• How can a blog help my

business?

• Establish yourself as an expert

• Well written articles can help towards PR for your company or organisation

• Helps towards search engine optimisation to drive traffic to your website

Blogging Software

“Twitter is growing at 1,382 %”

Free eBusiness Programme – workshops

• Planning a successful Web Site

• Successful Search Engine Optimisation (SEO)

• Developing a pay per click campaign

• Converting website visitors into customers

• Lets start blogging

• Selling Online

• Working from home or a serviced office

• Working whilst on the move

Remote Working

Voice over IP (VOIP)

Video Conferencing

Benefits

Reduced costs

FlexibleWorking

Increased Productivity

Free eBusiness Programme – workshops

• Using Technology on the Move

• Empowering the remote worker

• Procuring IT

Information Sharing

Collaboration – Document Management

Open Office

• Word Processor

• Spreadsheet

• Database

• Presentation

Consider using Free / Opensource Software

Photo editing - The Gimp

Opensource – Software Applications

Printing

• Set printer to draft mode.

• Set your printer to duplex (2-sided) printing.

• Print 2 pages per sheet

• Reuse old/printed pages.

• Cheaper paper for less important documents.

• Preview before print.

• Preview before print from Web.

Web Site Printing

Web Site Printing

http://delicious.com/ebusinessclub

Free eBusiness Programme – April to May 09

• Planning a Successful Website Workshop

• Planning an Email Marketing Campaign

• Making Use of Internet Communication Technologies - Breakfast Briefing

• Developing an Online Marketing Campaign

• May, Breakfast Briefing - How can Social Media help my Business?

Further support:

eBusiness Programme:

www.ebusinessclub.biz

Skype: ebizclub

Twitter: ebizclub

Workshop programme advice: Joanne Mobbs:

0845 603 8370

[email protected]